Striking a Balance Between Staying Connected and Time Management Presented by: Justin Levy [email_address] http://justinrlevy.com @justinlevy
Housekeeping © Copyright 2009, New Marketing Labs, LLC. To ask questions during the webinar: On Twitter: #NML On GoToWebinar: Q&A Feature The webinar is being recorded and will be available for download at the end of the webinar. The slide deck will be uploaded to Slideshare:  http://slideshare.net/newmarketinglabs
Housekeeping © Copyright 2009, New Marketing Labs, LLC. To ask questions during the webinar: On Twitter: #NML On GoToWebinar: Q&A Feature The webinar is being recorded and will be available for download at the end of the webinar. The slide deck will be uploaded to Slideshare:  http://slideshare.net/newmarketinglabs
Housekeeping © Copyright 2009, New Marketing Labs, LLC. To ask questions during the webinar: On Twitter: #NML On GoToWebinar: Q&A Feature The webinar is being recorded and will be available for download at the end of the webinar. The slide deck will be uploaded to Slideshare:  http://slideshare.net/newmarketinglabs
Agenda © Copyright 2009, New Marketing Labs, LLC. Who we are Analyzing your current situation Constructing a social media data flow Setting up a daily checklist Questions
About New Marketing Labs… © Copyright 2009, New Marketing Labs, LLC. Ongoing Measurement Tracking Leads, Sales, Awareness, Community Growth, Press, Visits, Downloads, etc. Content Development, Community Management  & Campaign Execution Content Publishing/Sharing Breed Authority SEO.  Video, Facebook / iPhone Apps Advocacy & Influencer Programs  Proactive Engagement Programs to Enrich, Support & Outreach ID & Engage Online Influencers  Responding / Engaging Conduct Responsive Outreach Relationship /Community Building Listening Indentify Trends, Conversations about Brand – Validate Assumptions; assess tone of conversations – ID Service, Sales, Support Opportunities Education / Guidance  Establish Social Guidelines for Company / Employees.  Provide Boot Camp Training to Execs & Managers  Research Online Audit of Corporate & Competitive on-line Social Presence & Reputations
A few New Marketing Labs clients… © Copyright 2009, New Marketing Labs, LLC.
Agenda © Copyright 2009, New Marketing Labs, LLC. Who we are Analyzing your current situation Constructing a social media data flow Setting up a daily checklist Questions
Socialized media is empowering us … to not only consume content, but also create it   Brian Solis PR 2.0 | Future-Works © Copyright 2009, New Marketing Labs, LLC.
Creating content allows us to… © Copyright 2009, New Marketing Labs, LLC.
Your options… © Copyright 2009, New Marketing Labs, LLC.
You’re not getting a lot sleep... © Copyright 2009, New Marketing Labs, LLC.
To stay awake you resort to a lot of… © Copyright 2009, New Marketing Labs, LLC.
You feel like pulling your hair out… © Copyright 2009, New Marketing Labs, LLC. Source: http://www.flickr.com/photos/29223627@N04/2977546462
Social Media is not a trend. It represents a fundamental change in the way companies reach their audiences. © Copyright 2009, New Marketing Labs, LLC.
Don’t worry, help is on the way… © Copyright 2009, New Marketing Labs, LLC. Source: http://www.flickr.com/photos/29223627@N04/2977546462 Source: http://www.flickr.com/photos/niemster/115838917
Agenda © Copyright 2009, New Marketing Labs, LLC. Who we are Analyzing your current situation Constructing a social media data flow Setting up a daily checklist Questions
First step…deciding what tools to use  © Copyright 2009, New Marketing Labs, LLC. Source: http://www.flickr.com/photos/29223627@N04/2977546462 Source: http://www.flickr.com/photos/niemster/115838917 Source: http://www.flickr.com/photos/stitch/6162233
The Conversation Prism © Copyright 2009, New Marketing Labs, LLC. Created by Brian Solis and JESS3 Used to visualize and map the shifting landscape of social networks and micro communities Provides a visual representation of the expansiveness of the Social Web and the conversations that define it. www.theconversationprism.com
Understanding your social media data flow… © Copyright 2009, New Marketing Labs, LLC. Source: http://www.flickr.com/photos/29223627@N04/2977546462 Source: http://www.flickr.com/photos/niemster/115838917 Source: http://blog.louisgray.com/2009/05/know-and-master-your-social-media-data.html
Agenda © Copyright 2009, New Marketing Labs, LLC. Who we are Analyzing your current situation Constructing a social media data flow Setting up a daily checklist Questions
Set up a daily checklist… © Copyright 2009, New Marketing Labs, LLC. Twitter Find 7 things worth retweeting and share them. Reply to at least 5 tweets with full responses. Point out a few people you admire. Follow back at least 10 people. Hang out for about 10 minutes at a time and chat. Source: http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
Set up a daily checklist… © Copyright 2009, New Marketing Labs, LLC. Facebook Check in on birthdays and send them a tweet or email Respond to any recent comments on your wall Post a daily status message – make it engaging Comment on at least 7 people’s statuses or updates Share at least 3 interesting updates that you find If you belong to Groups or Pages, check in there too  Source: http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
Set up a daily checklist… © Copyright 2009, New Marketing Labs, LLC. LinkedIn Accept any invitations that make sense to accept. Enter any recent business cards to invite them to  LinkedIn. Drop into LinkedIn Answers and answer 2-3 questions. Provide 1 recommendation every few days Add any relevant slide decks to the Slideshare app or books to the Amazon app Source: http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
Set up a daily checklist… © Copyright 2009, New Marketing Labs, LLC. Blogs Comment back to any comments on your blog Read a post or two from those that comment on your blog While on those sites, use StumbleUpon and promote them Write an occasional post promoting the good work of a member of your community. Source: http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
Set up a daily checklist… © Copyright 2009, New Marketing Labs, LLC. Other Ways to Stay Connected Choose 5 blog posts and comment on them Write 3-5 hand-written notes per week Attend a few meetups per month Attend one webinar per month
How to best manage your time… © Copyright 2009, New Marketing Labs, LLC. Source: http://www.flickr.com/photos/wwarby/3297205226
Use an egg timer… © Copyright 2009, New Marketing Labs, LLC. Source: http://www.flickr.com/photos/csiknor/3261481234
Try Rescue Time… © Copyright 2009, New Marketing Labs, LLC. Source: http://www.rescuetime.com/tour
Agenda © Copyright 2009, New Marketing Labs, LLC. Who we are Analyzing your current situation Constructing a social media data flow Setting up a daily checklist Questions
Any Questions… © Copyright 2009, New Marketing Labs, LLC.
http://newmarketinglabs.com Justin Levy [email_address] http://justinrlevy.com @justinlevy • justinlevy • in/justinlevy  © Copyright 2009, New Marketing Labs, LLC.

Striking a Balance Between Staying Connected and Time Management

  • 1.
    Striking a BalanceBetween Staying Connected and Time Management Presented by: Justin Levy [email_address] http://justinrlevy.com @justinlevy
  • 2.
    Housekeeping © Copyright2009, New Marketing Labs, LLC. To ask questions during the webinar: On Twitter: #NML On GoToWebinar: Q&A Feature The webinar is being recorded and will be available for download at the end of the webinar. The slide deck will be uploaded to Slideshare: http://slideshare.net/newmarketinglabs
  • 3.
    Housekeeping © Copyright2009, New Marketing Labs, LLC. To ask questions during the webinar: On Twitter: #NML On GoToWebinar: Q&A Feature The webinar is being recorded and will be available for download at the end of the webinar. The slide deck will be uploaded to Slideshare: http://slideshare.net/newmarketinglabs
  • 4.
    Housekeeping © Copyright2009, New Marketing Labs, LLC. To ask questions during the webinar: On Twitter: #NML On GoToWebinar: Q&A Feature The webinar is being recorded and will be available for download at the end of the webinar. The slide deck will be uploaded to Slideshare: http://slideshare.net/newmarketinglabs
  • 5.
    Agenda © Copyright2009, New Marketing Labs, LLC. Who we are Analyzing your current situation Constructing a social media data flow Setting up a daily checklist Questions
  • 6.
    About New MarketingLabs… © Copyright 2009, New Marketing Labs, LLC. Ongoing Measurement Tracking Leads, Sales, Awareness, Community Growth, Press, Visits, Downloads, etc. Content Development, Community Management & Campaign Execution Content Publishing/Sharing Breed Authority SEO. Video, Facebook / iPhone Apps Advocacy & Influencer Programs Proactive Engagement Programs to Enrich, Support & Outreach ID & Engage Online Influencers Responding / Engaging Conduct Responsive Outreach Relationship /Community Building Listening Indentify Trends, Conversations about Brand – Validate Assumptions; assess tone of conversations – ID Service, Sales, Support Opportunities Education / Guidance Establish Social Guidelines for Company / Employees. Provide Boot Camp Training to Execs & Managers Research Online Audit of Corporate & Competitive on-line Social Presence & Reputations
  • 7.
    A few NewMarketing Labs clients… © Copyright 2009, New Marketing Labs, LLC.
  • 8.
    Agenda © Copyright2009, New Marketing Labs, LLC. Who we are Analyzing your current situation Constructing a social media data flow Setting up a daily checklist Questions
  • 9.
    Socialized media isempowering us … to not only consume content, but also create it Brian Solis PR 2.0 | Future-Works © Copyright 2009, New Marketing Labs, LLC.
  • 10.
    Creating content allowsus to… © Copyright 2009, New Marketing Labs, LLC.
  • 11.
    Your options… ©Copyright 2009, New Marketing Labs, LLC.
  • 12.
    You’re not gettinga lot sleep... © Copyright 2009, New Marketing Labs, LLC.
  • 13.
    To stay awakeyou resort to a lot of… © Copyright 2009, New Marketing Labs, LLC.
  • 14.
    You feel likepulling your hair out… © Copyright 2009, New Marketing Labs, LLC. Source: http://www.flickr.com/photos/29223627@N04/2977546462
  • 15.
    Social Media isnot a trend. It represents a fundamental change in the way companies reach their audiences. © Copyright 2009, New Marketing Labs, LLC.
  • 16.
    Don’t worry, helpis on the way… © Copyright 2009, New Marketing Labs, LLC. Source: http://www.flickr.com/photos/29223627@N04/2977546462 Source: http://www.flickr.com/photos/niemster/115838917
  • 17.
    Agenda © Copyright2009, New Marketing Labs, LLC. Who we are Analyzing your current situation Constructing a social media data flow Setting up a daily checklist Questions
  • 18.
    First step…deciding whattools to use © Copyright 2009, New Marketing Labs, LLC. Source: http://www.flickr.com/photos/29223627@N04/2977546462 Source: http://www.flickr.com/photos/niemster/115838917 Source: http://www.flickr.com/photos/stitch/6162233
  • 19.
    The Conversation Prism© Copyright 2009, New Marketing Labs, LLC. Created by Brian Solis and JESS3 Used to visualize and map the shifting landscape of social networks and micro communities Provides a visual representation of the expansiveness of the Social Web and the conversations that define it. www.theconversationprism.com
  • 20.
    Understanding your socialmedia data flow… © Copyright 2009, New Marketing Labs, LLC. Source: http://www.flickr.com/photos/29223627@N04/2977546462 Source: http://www.flickr.com/photos/niemster/115838917 Source: http://blog.louisgray.com/2009/05/know-and-master-your-social-media-data.html
  • 21.
    Agenda © Copyright2009, New Marketing Labs, LLC. Who we are Analyzing your current situation Constructing a social media data flow Setting up a daily checklist Questions
  • 22.
    Set up adaily checklist… © Copyright 2009, New Marketing Labs, LLC. Twitter Find 7 things worth retweeting and share them. Reply to at least 5 tweets with full responses. Point out a few people you admire. Follow back at least 10 people. Hang out for about 10 minutes at a time and chat. Source: http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
  • 23.
    Set up adaily checklist… © Copyright 2009, New Marketing Labs, LLC. Facebook Check in on birthdays and send them a tweet or email Respond to any recent comments on your wall Post a daily status message – make it engaging Comment on at least 7 people’s statuses or updates Share at least 3 interesting updates that you find If you belong to Groups or Pages, check in there too Source: http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
  • 24.
    Set up adaily checklist… © Copyright 2009, New Marketing Labs, LLC. LinkedIn Accept any invitations that make sense to accept. Enter any recent business cards to invite them to LinkedIn. Drop into LinkedIn Answers and answer 2-3 questions. Provide 1 recommendation every few days Add any relevant slide decks to the Slideshare app or books to the Amazon app Source: http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
  • 25.
    Set up adaily checklist… © Copyright 2009, New Marketing Labs, LLC. Blogs Comment back to any comments on your blog Read a post or two from those that comment on your blog While on those sites, use StumbleUpon and promote them Write an occasional post promoting the good work of a member of your community. Source: http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
  • 26.
    Set up adaily checklist… © Copyright 2009, New Marketing Labs, LLC. Other Ways to Stay Connected Choose 5 blog posts and comment on them Write 3-5 hand-written notes per week Attend a few meetups per month Attend one webinar per month
  • 27.
    How to bestmanage your time… © Copyright 2009, New Marketing Labs, LLC. Source: http://www.flickr.com/photos/wwarby/3297205226
  • 28.
    Use an eggtimer… © Copyright 2009, New Marketing Labs, LLC. Source: http://www.flickr.com/photos/csiknor/3261481234
  • 29.
    Try Rescue Time…© Copyright 2009, New Marketing Labs, LLC. Source: http://www.rescuetime.com/tour
  • 30.
    Agenda © Copyright2009, New Marketing Labs, LLC. Who we are Analyzing your current situation Constructing a social media data flow Setting up a daily checklist Questions
  • 31.
    Any Questions… ©Copyright 2009, New Marketing Labs, LLC.
  • 32.
    http://newmarketinglabs.com Justin Levy[email_address] http://justinrlevy.com @justinlevy • justinlevy • in/justinlevy © Copyright 2009, New Marketing Labs, LLC.