Stepping it up a little

Stepping it up a little

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  A Master Franchiseis a grant obtained by a franchisee to operate franchises within a specific region by ‘buying into’ the right to start two or more franchises in such region. The concept of Master Franchise enables the parent company (franchisor) to grow faster and at the same time Master Franchisee enjoys revenue that is much higher compared to a normal franchisee.
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  Master Franchise holdingis considered more esteemed as compared to single unit franchises as scale of operation is much higher and hence a master franchisee provides entrepreneurial opportunities and generates employment. Master Franchisee enjoys a position of a franchisor with the sub- franchisees. Hence it involves higher amount of satisfaction of being an entrepreneur. One of the major benefits of the master franchise is the return on investment as many a time the investment is just a little over the normal franchises. Some of the franchisors do not even need the master franchises to operate a centre themselves as long as they compliment all the marketing and support function to the franchises. And on the other hand master franchises get a share from franchise fees and royalty fees even up to 50%. For Example: If an IIHT Technologies Franchise fees is about $25000 and royalty fees is fixed at $8000 a year and the Master Franchise has a 50% share then, they enjoy $12500 for sale of each franchise and $4000 as royalty fees from each franchises each year.
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  Even though theidea of Master Franchise sounds great there are many other aspects to consider such as qualities of the franchisee. The risks involved is higher and responsibilities as well. Master Franchisee functions as a catalyst and will need to simultaneously work with franchisor and the franchisee. Master Franchises also have to continuously work with the franchisor in developing marketing strategy and the like. The qualities that are essential to purchase a master franchise would involve. • Professional experience or expertise in the product line or service line • Strong managerial skills • Strong networking and communication skills • Ability to work effectively within a controlled atmosphere of franchise • Financially equipped • Marketing skills These qualities are also sought after by the franchisor in a potential franchisee of a master franchise.
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  Indian Institute ofHardware and Technology (IIHT) is a leading training institute in IT (Information Technology) IMS (Information Management Services) that has made its successful presence in over 20 countries through its franchises offering high quality courses in latest technologies. IIHT as well seeks for the same attributes in a potential franchisee of a Master Franchise. Master Franchisees enjoy continued support from IIHT Technologies and share the revenue generated from the sub-franchises. IIHT offers in-depth training, support in merchandising and set up ensuring that a master franchise could function almost independently in the designated area. The Franchisee receives: • Licence from IIHT to operate as a Master Franchise • Shares IP with actual ownership held by the franchisor • Provides access to course ware and other intellectual property • Provide training to the franchisee, management, marketing team and the trainers • Support in creating marketing strategy • Support with merchandise • Aid to affiliations and accreditations
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  The franchisee ofa master franchise has to purchase the rights and will bear other fees and charges. Franchisee will be eligible for share in franchise fees, royalty fees and other charges received from the sub franchises as predefined in the agreement. Thus a Master Franchise itself is an exquisite entrepreneurial opportunity in a lower risk environment, with continued support from franchisor and higher benefits in comparison to franchises. Success is not too far away for a person who possesses essential qualities and the right attitude to operate a master franchise.
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  Corporate Headquarters #15,Sri LakshmiComplex, 4th Floor, St. Marks Road, Bangalore - 560 001. India Tel: 91 80 6160 4545 e-mail: franchise@iihttechnologies.com web: www.iihttechnologies.com/