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Social Networking and Your Library
The document presents a comprehensive overview of social networking and its significance for libraries, highlighting the benefits such as increased web presence, effective communication, and user engagement. It emphasizes the necessity of having a structured social media strategy, policies for staff and users, risk management, and potential legal issues associated with social media usage. The presentation also includes practical case studies and examples of successful social media implementations within Dublin City Public Libraries.
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Social Networking and Your Library
- 1. Social Networking andYour Library Presentation for WRSLAI, 11th June, 2012, Galway. Eddie Byrne, Dublin City Public Libraries
- 2. Social Networking andYour Library Social Networking is… the act of connecting via social media. Social Media is… the technology / the platform / the channel …used to interact socially and to create content Social Media is about… Building Relationships Building Content Interacting Online (with Library Users) Social Media equates with Social Interaction, equates with Conversation Social media is a dialogue, NOT a monologue
- 3. Social Networking andYour Library Channels: Facebook Includes: YouTube Social networks Twitter Blogs Flickr Micro-blogging Slideshare Forums Google+ Wikis Podcasts Platforms: Social Bookmarking Wordpress Digital Content (audio, video) Netvibes SurveyMonkey CMS / Blog software
- 4. Social Networking andYour Library Network: Discuss: Publish: Facebook Meebo (discontinued 16/07/12!) Wordpress Linkedin Digsby Blogger Ning Forums Wiki Hi5 Skype Blogs/CMS Google+ MSN Netvibes Share: Microblog: YouTube Twitter flickr Tumblr slideshare Delicious Pinterest
- 5. Social Networking andYour Library • Why do it? • Are there benefits for the Library? • What are the initial considerations? • What are the Issues / Risks? • Will people use it? 5
- 6. Social Networking andYour Library Engaging with Social Media • 84.2% of Irish Internet Users use Social Networks (Dec’10) The WHY Question • 77% of all Irish Internet Users use Facebook • 50% of Irish population over 15 years use Facebook (c.1.75m) Why care? • Numbers using social technology • Numbers visiting social networks • The most popular online activity • Social media users expect organisations to have a presence “The conversation will take place regardless, better to be part of it”
- 7. Location Location world wide web Location! Your organisation’s Where people website are at
- 8. Social Networking andYour Library Engaging with Social Media The WHY Question Why, what are the benefits? • Gives the library a wider web presence • Sharing information • Service Promotion / Marketing Opportunities • Cost effective communications / Economical way of engaging • Rapid dissemination of information / efficiencies • Speedy feedback • Attract users • Retain users • Build online communities • Leveraging free technology
- 9. Social Networking andYour Library Engaging with Social Media *** Secure management support *** Think… Where are our users? Who are we trying to reach? Goals? e.g. - Raise awareness - Drive website traffic - Provide multiple means of accessing information - Generate interest and enthusiasm in your service
- 10. Social Networking andYour Library Planning and Managing Social Media Do you have a plan? Develop a Social Media Strategy. Identify suitable channels to use. How will we use the different channels? Who will do it? Internet Access / Firewalls Setting up Accounts SM Policy for staff SM policy for library users Policy on… - Posting - Moderation - Comments - Updates – how often? Risk management / Social Media Crisis Plan
- 11. Social Networking andYour Library Planning and Managing Social Media Social Media Policy for Staff – Why? Outlines the corporate guidelines in communicating with the public Helps staff understand what they can and can’t do online (ground rules) Protects the organisation against risks Policy Tips:- Be specific – detail information never to be posted Educate the employee Update other policies accordingly Discuss consequences
- 12. Social Networking andYour Library Dublin City Council - Social Media Content Policy (public-facing) We want you to feel comfortable using our social media sites. The conversation should be respectful and contain language that is appropriate for all groups and all ages. We reserve the right to remove comments that are obscene, indecent; contain threats or personal attacks of any kind; are defamatory, libellous or contain ad hominem attacks; contain offensive terms directed to ethnic or racial groups; or promote or endorse a product or service. We encourage all users of our social media sites to act respectfully to other users. Our official social media sites are manned Monday to Friday 9am to 5pm. We will not reply to every individual question or comment, but will usually reply to a theme that emerges based on comments received. Individual enquiries can be dealt with by emailing … or by ringing telephone number … (8:30am to 6pm Monday to Friday). ---------------------------- See also Meath Co. Co. Social Media Policy - http://bit.ly/Mz1gDK
- 13. Social Networking andYour Library Cases in Point Planning and Managing Social Media • Pageflakes Experience • Delicious change of ownership Risks • YouTube video length limitation • Twitter – rss feed not easily obtained • Potential for data loss or misuse • Wordpress – introduction of adverts • Netvibes – unsuitable for children’s desktop • Risk of service malfunction/interruption • Slide.com, bloglines, odeo – gone • Meebo shutting down, 11, July 2012 • Risk of complete loss of service • Flickr – annual cost c.€20 • Legal Risks • Premium services Disadvantages • Reliance on third parties with whom there may be no contractual agreements • Loss of Control • Forced Ads • Hidden Costs / Free v Premium Services
- 14. Social Networking andYour Library Planning and Managing Social Media Legal Risks and Protocols Defamation Privacy Copyright Brand and Image Protection Data Protection Employment Law Vicarious Liability Employees’ Responsibilities To moderate or not to moderate…? Dealing with complaints
- 15. Social Networking andYour Library Planning and Managing Social Media Implement Prudent (Legal) Risk Management Strategies - Raising Awareness - Internet / Social Media Usage Policy - Protocols for Posting Online - Terms and Conditions on Website / SM Presence - Expeditious response to take down requests (without prejudice) “Staff contributing stories to the library blog do so in their capacity as employees of Dublin City Council, and as such do so for business purposes only. Contributing writers must not publish any content that could, potentially or otherwise, impact on the reputation and good name of Dublin City Council. It is every staff member’s duty to use Dublin City Council’s resources responsibly, professionally, ethically, and lawfully.”
- 16. Social Networking andYour Library Planning and Managing Social Media Risk Reduction Measures • Use established services • Risk Assessment and Management Plan • Identify alternatives • Perform Backups • Migration Issues • Monitor web presences regularly
- 17. Social Networking andYour Library Planning and Managing Social Media Do not… create without a plan Do not… leave page idle Do not… post too much Do not… post inappropriately Do not… ignore comments, criticisms, questions Do not… get pulled into confrontations Do not… ignore your other duties Do… link accounts together Be courteous Be aware you are representing your organisation
- 18. Social Networking andYour Library Resource Demands - Who - Skills - Time Factor - Training - Service / Software Costs - Ancillary Software (e.g. media editing) What are your capabilities? Do you have someone to administer the SM Plan? Who will update it?
- 19. Social Networking andYour Library Measuring Success - Analytics - Measure, Review, Revise Insights No. of ‘Likes’, ‘Followers’, ‘Subscribers’ People talking about Engaged users Total reach Retweets (RT) Mentions No. of Views Referrals Demographics
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- 22. Social Networking andYour Library The reach of a Tweet!
- 23. Social Networking andYour Library Dublin-based Mo has 452 followers
- 25. Social Networking andYour Library Thank You Eddie Byrne Dublin City Public Libraries & Archive Tel 01 6744831 Email: edward.byrne@dublincity.ie Twitter: @ebyrne41 LinkedIn: http://ie.linkedin.com/in/ebyrne41 Slideshare.net: ebyrne41 Presentation for WRSLAI, 11th June, 2012, Galway. Eddie Byrne, Dublin City Public Libraries
- 26. Next up… •Dublin CityPublic Libraries & Archive – Social Media Presences •Social Media equates with Social Interaction, equates with Conversation •Twitter •Case Study – Image Galleries •Case Study - Netvibes
- 27. Social Networking andYour Library Dublin City Public Libraries & Archive Social Media Presences (some of!)
- 28. Facebook Twitter
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- 31. Netvibes ~ Library Portal Vimeo
- 32. Library Blog Library Blog ~ www.dublincitypubliclibraries.com
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- 34. Social Networking andYour Library Visit: Facebook: https://www.facebook.com/DublinCityPublicLibraries Twitter: http://twitter.com/#!/dubcilib Slideshare: http://www.slideshare.net/dubcilib/ Vimeo: http://vimeo.com/dubcilib YouTube: http://www.youtube.com/user/dubcilib flickr: http://www.flickr.com/photos/dublincitypubliclibraries delicious: http://delicious.com/dublincitypubliclibraries Netvibes: http://www.netvibes.com/dublincitypubliclibraries CommunityWalk: http://www.communitywalk.com/DublinCityPublicLibraries Library Blog: www.dublincitypubliclibraries.com Dublin: One City, One Book: http://www.dublinonecityonebook.ie/ North Strand Bombing Reminiscences: http://northstrandbombing.wordpress.com/ Shelbourne FC Red Reminiscences: http://dublinsportsarchive.wordpress.com/
- 35. Next up… •Social Mediaequates with Social Interaction, equates with Conversation •Twitter •Case Study – Image Galleries •Case Study - Netvibes
- 36. Social Networking andYour Library Social Media equates with Social Interaction, equates with Conversation Social Media is about… Building Relationships Building Content Interacting Online (with Library Users)
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- 42. Next up… 3.Twitter 4.Case Study– Image Galleries 5.Case Study - Netvibes
- 43. Social Networking andYour Library Twitter
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- 45. Social Networking andYour Library Monitoring your Social Networks HootSuite
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- 47. Social Networking andYour Library also… • Twitter Search (+ Advanced) • Seesmic • Tweetdeck (install) • Whathashtag • Monitter (or Twitterfall) • Bit.ly (account + browser extension)
- 48. Next up… 3.Case Study– Image Galleries 4.Case Study - Netvibes
- 49. Case Study -Image Galleries > 1500 Images www.dublincitypubliclibraries.com
- 50. 1,691 followers (05Jun 2012) 1,157 likes (08 Jun 2012)
- 51. Dublin City PublicLibraries’ Blog and Image Gallery Site April – October 2010 > 191,000 page views c.26,000 visits > 8,300 visits from referral sites, of those: c.1,900 referrals from Facebook (1,400 referrals to Image Galleries) c.1,700 referrals from discussion forums (most to Image Galleries) c.300 referrals from Twitter (c.80 referrals to Image Galleries) 83 referrals from flickr 135 Fb likes ‘Dublin in the Rare Oul’ Times’ Image Gallery Posted notice on Facebook 17 Oct – within 24 hours, 45 referrals to Gallery from Fb. (98 referrals to whole site) 11 Fb shares, 8 Fb likes Tweeted 18 Oct - within 24 hours, 21 referrals to Gallery from Twitter 1 Retweet
- 52. Conversation around theImages
- 53. Conversation around theImages
- 54. Conversation around theImages
- 55. Engagement Flash in the Pan? Here we are again......brilliant, mind you the Doc should've been arrested by the fashion police for the chequered suit ...great site Brilliant stuff! Memories :-) …also dublin.ie I love it! More of this please! forums… …from boards.ie Quality dcpldigital. http://bit.ly/Lj1E8k absolutely fantastic site, A few years before my time but amazing pictures and to put faces on the lads… thank you for this great display. brilliant, brings back sooo many memories… Great stuff. Lots of flashbacks in there! Maybe in 35yrs they will do another one on Dublin hurlers. Starting with NHL Final 2011 -:) Up the Dubs. Classic stuff - thanks for posting. Thank you for putting these photos on the forum . been looking as well .number 8 is walden motor company . where i "worked" 1969 to 1980. excellent photos Another brilliant collection, every one of the pics are enjoyable, keep up the good work. Terrific collection great addition.
- 56. http://northstrandbombing.wordpress.com/video/ Slideshow of photographs, accompanied by oral reminiscences. Video created from images and audio using ProShow Gold. Video hosted on YouTube, embedded elsewhere. Dublin City Archives’ North Strand Bombing Reminiscences Oral History Project.
- 57. Next up… 3.Case Study- Netvibes
- 58. Social Networking andYour Library Case Study - Netvibes Why? • To facilitate centralised management of the Internet desktop on all public access PCs (200+) across 21 locations • To provide a value-added product for our Library Web Users • To provide greatly enhanced access to a range of select resources • To enable the promotion of library activities and services via the public access Internet PCs 58 www.netvibes.com/dublincitypubliclibraries
- 59. Social Networking andYour Library What is a LIBRARY Portal? • Value-added Extension of the Library's main Website • Virtual Resource Centre 59
- 60. Social Networking andYour Library Considerations • Budget & Resources • Timeline • Off-the-Shelf or Bespoke? • Hosting – Local or Remote? • Ease of Implemention & Maintenance • Adaptability, Flexibility • Performance – Stability, Speed 60 • Promotion
- 61. Social Networking andYour Library Strengths of These Platforms • Web based: there is no software to download • Can be accessed from any computer anywhere • Access to whole host of developed modules (widgets) • Anything with an RSS feed can be added • Can share content • Can be made public • Customisable. multiple tab capability 61 • Minimal technical knowledge required
- 62. UWA widget (html) UWA widget (html) Stick your notes widget Link widget Webpage widget Weather widget 62 Dublin City Public Libraries
- 63. Social Networking andYour Library Risks? • Platform Failure (Interruptions to Service) • Platform Failure (Loss of Service) • Widget Failure (Malfunction) • Failure of Associated Services (delicious, Twitter) • Reliance on third parties with whom there are no contractual agreements (Risk Assessment for Use of Third Party Web 2.0 Services: A UKOLN Briefing Document, QA Focus, Nov 2007.) Risk Management • Risk Management Strategy in Place • RSS Backup • Netvibes Support 63 • Alternative Solution Ready to Go Case Study - Netvibes
- 64. Social Networking andYour Library Jan – Mar 2010 Visits: 1607 From Library Internet PCs: 1115 From Outside Library: 492 (Outside Ireland – 441) 1732 = 373 + 213 + 155 + 123 + 144 + 475 + 124 Library = 70.5% 64.3% 50.3% 56.9% 56.9% 87.8% 54.8% 64 572 – Outside Library From Outside Library: 1064 406 – Outside Ireland (Outside Ireland – 847)
- 65. Social Networking andYour Library Jan – Mar 2010 Visits: 1607 From Library Internet PCs: 1115 From Outside Library: 492 (Outside Ireland – 441) 1732 = 373 + 213 + 155 + 123 + 144 + 475 + 124 Library = 70.5% 64.3% 50.3% 56.9% 56.9% 87.8% 54.8% 65 572 – Outside Library From Outside Library: 1064 406 – Outside Ireland (Outside Ireland – 847)
- 66. Social Networking andYour Library Usage Referrals from Netvibes Page To: (Jan - Mar 2010) Online Catalogue: 291 Ranking: No.3 of 52 sources (no.2 – Borrowbooks.ie: 2426; no.4 Wikipedia: 89; no.5 Twitter 69) dublincity.ie: 354 Ranking: No.27 of 2280 sources (Libraries’ Pages – c.266) 66
- 67. • once everyother day • twice or three times 67 Acknowledgement: Giada Gelli Case Study - Netvibes
- 68. Bringing the usercloser to the library. To what extent do you think Web 2.0 tools, e.g. blogs, Netvibes, Facebook, Twitter, Flickr, are helping you get more involved in your library? 35.0% 29.3% 30.0% 24.1% 25.0% 20.7% 20.0% 15.5% 15.0% 10.3% 10.0% 5.0% 0.0% To a great To some To a little Not at all No opinion extent extent extent Giada Gelli, LAI/CILIP Conference April 2010
- 69. Support 69 www.netvibes.com/dublincitypubliclibraries Dublin City Public Libraries
- 70. Social Networking andYour Library Netvibes - a Success? • Zero Financial Outlay in terms of Product Purchase / Maintenance • Cost Measured in Terms of Staff Time Only • Less Intervention Required by IT Support • Easy to Implement and Maintain • Product Fulfills Requirements (the Why?) • Solution proving largely stable and flexible • Strategies in place in the event of interruptions/ failures 70 • People ARE Using It!
- 71. Social Networking andYour Library Other libraries making use of Netvibes… 71 http://www.netvibes.com/discoverycollegelibrary
- 72. Social Networking andYour Library 72 Libraries of the University of Groningen http://www.netvibes.com/ruglibraries#Bibliotheekzake n
- 73. Social Networking andYour Library 73 The Central Medical Library, University Medical Center Groningen http://www.netvibes.com/cmb
- 74. Social Networking andYour Library Thank You Eddie Byrne Dublin City Public Libraries & Archive Tel 01 6744831 Email: edward.byrne@dublincity.ie Twitter: @ebyrne41 LinkedIn: http://ie.linkedin.com/in/ebyrne41 Slideshare.net: ebyrne41 Presentation for WRSLAI, 11th June, 2012, Galway. Eddie Byrne, Dublin City Public Libraries