Social networking

Social networking

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  Social Media The Do’sand Don’ts Ashley Meadows Miller Cherise Mingus Career Services
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  Take a lookat the “New Reality”  98 Million Americans have smart phones  Is Social Media a Fad?
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  Agenda  Understanding the power of your profile  What does your profile say about you?  You’re not the only ones: a look at professional athletes  Don’t think it’s all bad news  Remember your privacy settings  Join Networking Groups
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  Do: Understand thepower of your profile  1 in every 13 people on Earth is on Facebook  71.2 % of all USA internet users are on Facebook  People spend over 700 billion minutes per month on Facebook Bullas, Jeff (2011) “Fascinating Facebook Facts and Figures. Retrieved from http://www.jeffbullas.com/2011/04/28/50-fascinating-facebook-facts-and-figures/
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  Do: Understand thepower of your profile  Careerbuilder.com conducted a survey of 2,600 hiring managers across the country  A staggering 45% reported that they used social network to screen potential candidates  29% used Facebook  26% used LinkedIn  21% used use MySpace  One-in-ten (11%) searched blogs  7% follow candidates on Twitter Haefner, Rosemary (2009) “More Employers Screening Candidates via Social Networking Sites.” Retrieved from www.careerbuilder.com
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  What does yourprofile say about you?
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  What does yourprofile say about you?
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  What does yourprofile say about you?
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  What does yourprofile say about you?
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  What does yourprofile say about you?
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  Misperceptions: What’s going on?
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  Misperceptions: What’s going on?
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  You’re not theonly ones  Athletes & Social Media  UK Football Recruit
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  You’re not theonly ones
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  Don’t : Thinkit’s all bad news  18% of employers found content on social media/networking sites that encouraged them to hire the candidates. 50% - Profile provided a good feel for the candidate's personality and fit within the organization 39 % - Profile supported candidate's professional qualifications 38% - Candidate was creative 35% - Candidate showed solid communication skills 33% - Candidate was well-rounded 19% - Other people posted good references about the candidate 15% - Candidate received awards and accolades Haefner, Rosemary (2009) “More Employers Screening Candidates via Social Networking Sites.” Retrieved from www.careerbuilder.com 
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  Don’t : Thinkit’s all bad news  The Wall Street Journal Reported “People who respond to job tweets typically have social-media skills, and some employers say they use the service to target them”  “Andrea Slesinski, who was following the company's Twitter feed, saw the job listing and quickly tweeted her interest. She got an interview request within a week and was hired.” Needleman, Sarah (2009) “A New Job is Just a Tweet Away.” Wall Street Journal. Retrieved from www.online.wsj.com
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  Do: Remember yourprivacy settings  Friends only (only your approved Facebook friends can view this information)  Friends of Friends (your Facebook friends and their friends can view this information)  Friends and Networks (your approved Facebook friends and members of the Networks you have joined)  Everyone (anyone on the internet)
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  Do: Remember yourprivacy settings  iPhone Picture application poses privacy risk
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  Do: Remember yourprivacy settings
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  Do: Remember tobe careful who you follow  Be careful who you promote for others to “follow” on your twitter account  Remember perception is 9/10th reality!
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  Don’t: Forget toclean things up  Careerbuilder suggests: 1. Clean up digital dirt before you begin your job search. Remove any photos, content and links that can work against you in an employer's eyes. 2. Consider creating your own professional group on sites like Facebook or BrightFuse.com. It's a great way to establish relationships with leaders, recruiters and potential referrals. 3. Keep gripes offline. Keep the content you post focused on positive things, whether it's related to professional or personal information. Make sure to highlight specific accomplishments inside and outside of work. Haefner, Rosemary (2009) “More Employers Screening Candidates via Social Networking Sites.” Retrieved from www.careerbuilder.com
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  Don’t: Forget toclean things up  4. Be selective about whom you accept as friends. Don't forget others can see your friends when they search for you. Monitor comments made by others and consider using the "block comments" feature. Even better, set your profile to "private" so only designated friends can view it.  5. If you're still employed, don't mention your job search in your Tweets or status updates. There are multiple examples of people who have gotten fired as a result of doing this. In addition, a potential employer might assume that if you're willing to search for a new job on your current company's time, why wouldn't you do so on theirs? Haefner, Rosemary (2009) “More Employers Screening Candidates via Social Networking Sites.” Retrieved from www.careerbuilder.com
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  Do: Join NetworkingGroups  Post regularly on your site and networking sites  Use current events to entice a discussion thread  Always check your spelling and grammar before posting  Positive and upbeat posts say more about you than negative ones will
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  Visit the CareerServices Office Online  For more information on various career services programs, tools and resources visit our website