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Small Business Best Practices Presentation - How to Effectively Market you Business Using Social Media
This document provides guidance on effectively marketing a business using social media. It discusses establishing a presence on key social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It emphasizes using social media to generate leads through engaging content like blog posts, videos, and webinars. Business should promote this content using social sharing to bring visitors to optimized landing pages with calls to action to collect leads. Tracking social media metrics will help measure return on investment from these efforts. The document advocates for an inbound, pull-based marketing approach using social media to engage customers and prospects.
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Small Business Best Practices Presentation - How to Effectively Market you Business Using Social Media
- 1. How to EffectivelyMarket your Business Using Social Media
- 2. Where Do YouStand? Blog: Twitter: Facebook: YouTube: Google + : LinkedIn:
- 3. What is SocialMedia? • Not media at all – Pushing, talking, shouting, interrupting • Friends who talk & friends who listen • Slow Down • Give first. Sell Later.
- 4. What is SocialMedia? • Humanization of Business • Who do you like to do business with? • We can out-care the competition. • People connecting and collaborating with one another and your brand. – Loyal stakeholders & life-long customers
- 5. Why does socialmatter? "American households now spend as much "We're entering an era of reciprocity. We now time online as they do watching TV, according have to engage people in a way that's useful or to Forrester Research. Yet in 2010, only about helpful to their lives. The consumer is looking 15% of media ad budget money was spent to satisfy their needs, and we have to be there online. Online decision-making is skyrocketing; to help them with that. To put it another way: online marketing budgets aren't.“ How can we exchange value instead of just sending a message?" - Winning the Zero Moment of - Winning the Zero Moment of Truth, Google, Truth, Google, Inc. Inc. • Time spent on social networks surpassed portals (Google, Yahoo) in June 2011. • Determining how to measure social media ROI will be a major focus of 2012. • 41% of B2B companies using Facebook have acquired a customer from it. • US Internet users spend 3 times more time on blogs and social networks than on email. • Businesses with more than 1000 followers get 6 times more traffic than those with less than 25 followers. • 42% of companies have acquired customers through Twitter. • LinkedIn drives the most referrals to B2B sites. - Source: Hubspot, 2011
- 6. The Pull IsCool • The old style of push marketing is still effective if you can afford it, but not like it was before the year 2000. Push Pull
- 7. Very Cool • Overthe last few of years, pull or inbound marketing has gained ground as an effective marketing method. • Generally, it’s easier and more cost-effective than push marketing.
- 8. Social = Leverage flickr: M_Shahab
- 9. So why shouldyou use business social media?
- 10. Fishing in anempty pond?
- 11. Your business socialmedia is for lead generation.
- 12. Generate More Leads 1. Get Started w/ the basics 2. Create remarkable content 3. Optimize the content for search (SEO) 4. Promote content using social media Flickr: aemde
- 13. Types of content • Blog Posts • Video • Photos • Webinars • Presentations • Podcasts • Press Releases • eBooks • Whitepapers
- 14. Convert Visitors toLeads • Landing Pages • Calls to Action • Less is More
- 15. Convert Visitors toLeads Landing Tweet Form Lead Page Landing Like Blog Post CTA Page Product Landing +1 CTA Page Page
- 16. Twitter • Micro-blogging platform •Share links • Twitter.com/search
- 17. Facebook • The Social Network • Share status, photos, video, etc. • Timeline • Business Pages • Engage w/ content • No self-promotion
- 18. Business Page Tipsw/ Timeline 1. Set Your Cover & Profile Photos 2. Add Milestone to Identify Important Events 3. Pin Important Stories to the Top of Your Page 4. Post Regularly 5. Use Admin Panel to Manage Page 6. Respond to Messages 7. Rearrange Apps 8. Claim Your Vanity URL
- 19. Google + 1. Important for Search 2. Complete Your Profile 3. Set Your Cover & Profile Photos 4. Post Regularly 5. Respond 6. Build Your Circles 7. Start a Hangout
- 20. Let’s Plan aCampaign
- 21.
- 22. Contact Nick Landers Phone: 859.967.2894 Email: nlanders@elinkdesign.com www.elinkdesign.com Request a free marketing assessment: www.elinkdesign.com/request_more_info.php Facebook: www.facebook.com/eLinkDesign Twitter: http://twitter.com/eLinkDesign Google + : https://plus.google.com/108475088775921301743/posts LinkedIn: http://www.linkedin.com/company/elink-design-inc.