Uploaded byEugene Cheng
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
The document summarizes key insights from a virtual SlideShare summit featuring seven experts on presentation design. Each expert provides essential advice, including the importance of defining goals, having a distribution strategy, and understanding audience engagement. The document encourages applying these lessons to enhance SlideShare effectiveness.
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Overview of a large virtual SlideShare summit featuring expert lessons on effective presentation design.
Emiland De Cubber emphasizes knowing your intention, goal-setting, and various strategies for lead generation.
Ross Simmonds highlights the importance of content distribution after presentation creation and suggests five sharing platforms.
Scott Schwertly advises on developing desire to establish thought leadership through engaging topics and leveraging existing content.
Yancey Unequivocally stresses creating content that resonates with audience interests rather than purely self-focused material.
Eugene Cheng discusses how to maximize SlideShare for sales activities and suggests building an effective sales funnel.
Barry Feldman advises on deep audience research to tailor content and solutions that resonate with their needs.
Kenny Nguyen emphasizes the importance of strong headlines and thumbnails to enhance presentation engagement and visibility.
Promotional content encouraging viewers to join additional presentations or gain insights from a course.
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SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
- 1. slideshare expertspresentation designsecrets from 7 experts
- 2. A COUPLE OFWEEKS BACK… we ran the Largest Virtual SlideShare Summit Ever
- 3. Presentation Design & SlideShare Wefeatured 7 World-Class Experts on
- 4. live over 4days Over 550attendees
- 5. Here’s the top7 lessons we heard FROM these experts…
- 6. expert 1: EMILAND DE CUBBER @emilanddcemiland.me slideshare.net/emilanddc
- 7. “Know what yourintention is in using SlideShare before you even begin. Do you want to find a job or get leads for your business?”
- 8. Apply this: Decide onyour goal and the action you want to reader to take
- 9. Brand buildinglead generation collectemails on landing page share on social
- 10.
- 11. “Content may beKing but Distribution is the Queen… and we all know who runs the house. Make sure you devote MORE time to get your content out there”
- 12. Apply this: Have a distribution strategyAFTER building your deck
- 13. Where are the5 places that you’re going to share it? social email community blogs videos
- 14.
- 15. “You need tohave the hunger or desire to become a thought leader via your SlideShare platform”
- 16. Apply this: Think of5 topics you can cover over 5 presentations
- 17. Reuse content fromyour blog that you know already works with your audience
- 18.
- 19. “People share thingsthat interest them, Not what interests you”
- 20. Apply this: it doesn’t alwaysneed to be about work, sales, leads and money
- 21. Find topics youare passionate about and people will connect with the real you
- 22.
- 23. “SlideShare is your gateway,not the end game.”
- 24. Apply this: Guide your readerto the sale through your presentation
- 25. Create a salesfunnel, Implement an email auto-responder so you can sleep at night while it does the work
- 26.
- 27. “You need toget in bed with your reader. By this I mean you need to know what keeps them up at night and position your offer as a solution”
- 28. Apply this: Research your audience indetail on Quora or Reddit
- 29. Learn your specificaudience backwards and forwards so you can speak their language + =
- 30.
- 31. “Headlines and thumbnailsare everything…that first slide is everything, that thumbnail you choose should be readable and have a catchy headline”
- 32. Apply this: Spend extra timetesting and creating an amazing cover
- 33. Use a toollike Co-Schedule’s Headline Analyzer and optimise
- 34. WATCH THE REPLAYSIN OUR COURSE! COULDN’T MAKE IT FOR THE LIVE EVENT?
- 35. sign up forthe slides that sell course today! get 10% OFF! code: ss-10
- 36.
- 37. want to seehow i made this in 2 hours? watch the video