Scale your tech team from 0 to
Series A 
The Family – 2019/09/15
SCHEDULE
1 – Tech hiring is tough & paramount
2 – Who Am I?
4 – Q&A
3 – The hiring process
TECH HIRING IS
TOUGH & PARAMOUNT
1
LE PROBLÈMETECH HIRING IS TOUGH
Tech companies struggle to find good software engineers and
traditional sourcing methods are outdated.
Hires in
Software Developers
2014 - 2024
Training of
Software Developers
2014 - 2024
+ 17% + 30%
Source : US Labor of Statistics 2016 & People In Tech 2016
TECH HIRING IS PARAMOUNT
0 – 3 tech people: Pre-Seed, The founders onboard the first key people
3 – 8: Post-Seed, The founders & team build and iterate on the process
20+: Post Series B, The hiring team keeps on innovating & iterating
8 – 20: Post Series A/B, The hiring team scales the hiring machine
TECH HIRING IS PARAMOUNT
0 – 3 tech people: Pre-Seed, The founders onboard the first key people
3 – 8: Post-Seed, The founders & team build and iterate on the process
20+: Post Series B, The hiring team keeps on innovating & iterating
8 – 20: Post Series A/B, The hiring team scales the hiring machine
WHO AM
I?
2
TECHNOLOGYHIRESWEET: 3 YEARS OF EXPERIENCE HELPING 700 STARTUPS
TECHNOLOGYHIRESWEET: 3 YEARS OF EXPERIENCE HELPING 700 STARTUPS
TECHNOLOGYHIRESWEET: 3 YEARS OF EXPERIENCE HELPING 700 STARTUPS
ROBIN@HIRESWEET.COM
SMART AND GET THINGS DONE
WHO
WORK RULES!
THE SALES ACCELERATION FORMULA
THE HIRING
PROCESS
3
THE HIRING PROCESS
Score Cards, Job offers &
Templates
1 - PREPARATION
Hiring is selling
4 - CONVERSION
Your team is your #1
unfair advantage
5 - RETENTION
Inbound, Outbound &
Referral
2 - SOURCING
Building the process
3 - ASSESSMENT
3.1 – Preparation
PREPARATION
•  Score Card « Who »
•  Daily missions, typical
week
•  Differentiation
•  Arbitrages
Offer	&	Profile	
•  Angel List, Welcome To
The Jungle
•  Unfair advantages
Employer	Brand	&	
Unfair	advantages	
•  List the criterias
•  Prepare the
stakeholders
•  Set the tempo
Dra;	the	process	
KPIs : Time-to-hire, conversion after first call
JOB OFFER CHEAT LIST
Make sure no other company could use the posting
JOB OFFER CHEAT LIST
Avoid « Generic wording »
Make sure no other company could use the posting
JOB OFFER CHEAT LIST
Avoid « Generic wording »
Make sure no other company could use the posting
Describe the person’s actual first month (time allocation, specific
projects…)
JOB OFFER CHEAT LIST
Avoid « Generic wording »
Make sure no other company could use the posting
Describe the person’s actual first month (time allocation, specific
projects…)
Make it clear “what’s in it for them” and your unfair advantages
JOB OFFER CHEAT LIST
Avoid « Generic wording »
Make sure no other company could use the posting
Describe the person’s actual first month (time allocation, specific
projects…)
Make it clear “what’s in it for them” and your unfair advantages
Describe the stack (what’s fixed, what’s moving) & technical
challenges
TECH UNFAIR ADVANTAGES LIST
1.  Team (Academics, previous successes, connexions)
2.  Specific tech challenges (target top 3%)
3.  Dedication to learning (training, books, events)
4.  Package (above market salary, BSPCEs)
5.  Work/life balance (Remote, flexibility)
6.  Ecosystem connexions (Meetups, etc.)
7.  Thought leadership (blogs, events)
8.  Industry & mission (target top 3%)
9.  Funding (top-VC, BA)
10. Traction (with figures)
Rule of thumb: take your closest 5 tech startups – could they use that exact wording?
3.2 – Sourcing
SOURCING
•  Active Referral
•  Onboard your team
Referral	
•  Plateformes
•  Job boards
•  Agencies
•  Freelances
Inbound	
•  Definition
•  Identification
(HireSweet, LinkedIn,
GitHub etc.)
•  Scaling(PersistIQ,
HubSpot, Reply)
Outbound	
Outbound: 1 phone screen per 20 send
Inbound & marketplaces: 2 phone screens per week
3.3 – Assessment
ASSESSMENT
•  Sell & let speak
•  Look for huge mismatch
•  Aim #1 : convert in
interview
•  Don’t try & assess at
this point
Screening	Call	
•  How to build the case
study
•  Auto-feedback
•  Coaching
•  Rate the performance
objectively
Technical	Interview	
•  Score, score, score
•  Look for past
perfomance
•  Give practical insights
about your team
Fit	interviews	
KPIs : Time-to-offer, Churn rate during the process
THE ULTIMATE INTERVIEW PROCESS
1.  Phone Screen (15 to 30 mins)
(50% conversion)
2.  Onsite Technical Assessment (1h00 to 2h00)
(40% conversion)
3.  Culture Interview (1h00)
(80% conversion)
4.  Team Meeting (1h00)
(80% conversion)
5.  Phone Offer (15 mins)
(50% conversion)
16 Phone screens à 1 hire
Total interview time = 4h00 – 5h00
ASSESSMENT
RESOURCES
Online tests: CodinGame, Codility, HackerRank
Process: Who, Smart & Gets Things Done, The Acceleration Formula
Inspirations: Drivy/jobs, poteto/hiring-without-whiteboards
3.4 – Conversion
CONVERSION
•  NPS / Why that score?
•  Concrete examples
Reference	check	
Toolkit	
•  Design your process for
selling
•  Go all-in
•  Explain what you can
teach
Conversion	
•  No explosive offers
•  Be quick & followup
gently
•  Pre-onboard
Follow-up	
KPIs : Conversion rate
REFERENCE CHECK TOOLKIT
1.  In what context did you work with this person?
2.  What were her biggest strengths?
3.  What were her biggest areas for improvement back then?
4.  How would you rate her overall performance on a 1-10
scale?
5.  Why?
6.  What are examples of moments where she fought/
improved?
3.5 – Retention
TAKE AWAYS
Hiring is paramount
Hiring is selling
Retention is paramount
Unfair advantages matter
INTERMISSION
?	 ?	
?	 ?
Q&A
4
TRÉSORERIE
“Get	busy	hiring	or	get	busy	dying”	
Andy	Dufresne
The Family – 2019/09/15
Scale your tech team from 0 to
Series A

Scale your tech team from 0 to Series A

  • 1.
    Scale your techteam from 0 to Series A The Family – 2019/09/15
  • 2.
    SCHEDULE 1 – Techhiring is tough & paramount 2 – Who Am I? 4 – Q&A 3 – The hiring process
  • 3.
    TECH HIRING IS TOUGH& PARAMOUNT 1
  • 4.
    LE PROBLÈMETECH HIRINGIS TOUGH Tech companies struggle to find good software engineers and traditional sourcing methods are outdated. Hires in Software Developers 2014 - 2024 Training of Software Developers 2014 - 2024 + 17% + 30% Source : US Labor of Statistics 2016 & People In Tech 2016
  • 5.
    TECH HIRING ISPARAMOUNT 0 – 3 tech people: Pre-Seed, The founders onboard the first key people 3 – 8: Post-Seed, The founders & team build and iterate on the process 20+: Post Series B, The hiring team keeps on innovating & iterating 8 – 20: Post Series A/B, The hiring team scales the hiring machine
  • 6.
    TECH HIRING ISPARAMOUNT 0 – 3 tech people: Pre-Seed, The founders onboard the first key people 3 – 8: Post-Seed, The founders & team build and iterate on the process 20+: Post Series B, The hiring team keeps on innovating & iterating 8 – 20: Post Series A/B, The hiring team scales the hiring machine
  • 7.
  • 8.
    TECHNOLOGYHIRESWEET: 3 YEARSOF EXPERIENCE HELPING 700 STARTUPS
  • 9.
    TECHNOLOGYHIRESWEET: 3 YEARSOF EXPERIENCE HELPING 700 STARTUPS
  • 10.
    TECHNOLOGYHIRESWEET: 3 YEARSOF EXPERIENCE HELPING 700 STARTUPS ROBIN@HIRESWEET.COM
  • 11.
    SMART AND GETTHINGS DONE
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
    THE HIRING PROCESS ScoreCards, Job offers & Templates 1 - PREPARATION Hiring is selling 4 - CONVERSION Your team is your #1 unfair advantage 5 - RETENTION Inbound, Outbound & Referral 2 - SOURCING Building the process 3 - ASSESSMENT
  • 17.
  • 18.
    PREPARATION •  Score Card« Who » •  Daily missions, typical week •  Differentiation •  Arbitrages Offer & Profile •  Angel List, Welcome To The Jungle •  Unfair advantages Employer Brand & Unfair advantages •  List the criterias •  Prepare the stakeholders •  Set the tempo Dra; the process KPIs : Time-to-hire, conversion after first call
  • 19.
    JOB OFFER CHEATLIST Make sure no other company could use the posting
  • 20.
    JOB OFFER CHEATLIST Avoid « Generic wording » Make sure no other company could use the posting
  • 21.
    JOB OFFER CHEATLIST Avoid « Generic wording » Make sure no other company could use the posting Describe the person’s actual first month (time allocation, specific projects…)
  • 22.
    JOB OFFER CHEATLIST Avoid « Generic wording » Make sure no other company could use the posting Describe the person’s actual first month (time allocation, specific projects…) Make it clear “what’s in it for them” and your unfair advantages
  • 23.
    JOB OFFER CHEATLIST Avoid « Generic wording » Make sure no other company could use the posting Describe the person’s actual first month (time allocation, specific projects…) Make it clear “what’s in it for them” and your unfair advantages Describe the stack (what’s fixed, what’s moving) & technical challenges
  • 24.
    TECH UNFAIR ADVANTAGESLIST 1.  Team (Academics, previous successes, connexions) 2.  Specific tech challenges (target top 3%) 3.  Dedication to learning (training, books, events) 4.  Package (above market salary, BSPCEs) 5.  Work/life balance (Remote, flexibility) 6.  Ecosystem connexions (Meetups, etc.) 7.  Thought leadership (blogs, events) 8.  Industry & mission (target top 3%) 9.  Funding (top-VC, BA) 10. Traction (with figures) Rule of thumb: take your closest 5 tech startups – could they use that exact wording?
  • 25.
  • 26.
    SOURCING •  Active Referral • Onboard your team Referral •  Plateformes •  Job boards •  Agencies •  Freelances Inbound •  Definition •  Identification (HireSweet, LinkedIn, GitHub etc.) •  Scaling(PersistIQ, HubSpot, Reply) Outbound Outbound: 1 phone screen per 20 send Inbound & marketplaces: 2 phone screens per week
  • 27.
  • 28.
    ASSESSMENT •  Sell &let speak •  Look for huge mismatch •  Aim #1 : convert in interview •  Don’t try & assess at this point Screening Call •  How to build the case study •  Auto-feedback •  Coaching •  Rate the performance objectively Technical Interview •  Score, score, score •  Look for past perfomance •  Give practical insights about your team Fit interviews KPIs : Time-to-offer, Churn rate during the process
  • 29.
    THE ULTIMATE INTERVIEWPROCESS 1.  Phone Screen (15 to 30 mins) (50% conversion) 2.  Onsite Technical Assessment (1h00 to 2h00) (40% conversion) 3.  Culture Interview (1h00) (80% conversion) 4.  Team Meeting (1h00) (80% conversion) 5.  Phone Offer (15 mins) (50% conversion) 16 Phone screens à 1 hire Total interview time = 4h00 – 5h00
  • 30.
  • 31.
    RESOURCES Online tests: CodinGame,Codility, HackerRank Process: Who, Smart & Gets Things Done, The Acceleration Formula Inspirations: Drivy/jobs, poteto/hiring-without-whiteboards
  • 32.
  • 33.
    CONVERSION •  NPS /Why that score? •  Concrete examples Reference check Toolkit •  Design your process for selling •  Go all-in •  Explain what you can teach Conversion •  No explosive offers •  Be quick & followup gently •  Pre-onboard Follow-up KPIs : Conversion rate
  • 34.
    REFERENCE CHECK TOOLKIT 1. In what context did you work with this person? 2.  What were her biggest strengths? 3.  What were her biggest areas for improvement back then? 4.  How would you rate her overall performance on a 1-10 scale? 5.  Why? 6.  What are examples of moments where she fought/ improved?
  • 35.
  • 36.
    TAKE AWAYS Hiring isparamount Hiring is selling Retention is paramount Unfair advantages matter
  • 37.
  • 38.
  • 39.
  • 40.
    The Family –2019/09/15 Scale your tech team from 0 to Series A