Download as PDF, PPTX
Uploaded byTheFamily
Find your style and create emotions
The document outlines the importance of creating a compelling visual identity for startups, emphasizing that businesses should connect with people who share their beliefs rather than just their products. It presents a structured approach with steps for developing a visual identity, sharing case studies of three startups, and highlighting their values and unique identities. Ultimately, it calls for authenticity and meaningful expression in branding, suggesting that a successful visual identity goes beyond aesthetics to reflect core beliefs.
More Related Content
Similar to Find your style and create emotions
Find your style and create emotions
- 1. Startup identity: Find yourstyle, create emotions Alice Zagury
- 7. I show youfaces, names, images and colors… You feel emotions related to clear values, or not.
- 8. « THE GOALIS NOT TO MAKE BUSINESS WITH PEOPLE WHO NEED WHAT YOU SELL, BUT TO MAKE BUSINESS WITH PEOPLE WHO BELIEVE IN WHAT YOU BELIEVE. PEOPLE DON’T BUY WHAT YOU’RE DOING BUT WHY YOU’RE DOING IT.» SIMON SINEK
- 9. What is “visualidentity”? Logo wwwebsite slides mails postsvideo
- 10. Logojoy Squarespace /Wix Canva The noun project Pexels / IstockColorhunt
- 13. “Form is thesubstance which rises to the surface.” Victor Hugo
- 14. 1. The SwagSteps 2. Three Cases 3. Guidelines
- 15. 1. The SwagSteps 2. Three Cases 3. Guidelines
- 16. 1. The SwagSteps 1) THE SWAG FORM 2h meeting with your cofounders => bit.ly/SwagForm WHO ARE YOU? WHO DOES WHAT? WHAT ARE YOUR BELIEVES & BATTLES?…. VALUES CHINESE PORTRAIT ICONOGRAPHY USERS & TIMELINE REALITY + NEEDS 2) THE PICTURES’ HUNT Give yourself at least two weeks to start opening your eyes & picking pictures GOOGLE IMAGES PINTEREST MUSEUM THEATRE COMIC BOOKS FILMS LIFE :) CREATE YOUR WALL OF IMAGES PINTEREST CREME DE LA CREME 3) THE EXECUTION Now you can go baby! Either you do it yourself, either you can brief a designer DEVELOP AN IDENTITY DISCUSS IT WITH YOUR CO-FOUNDERS DECIDE, KEEP IT OR TRY AGAIN LOGO, WEBSITE, BANNERS, FLYERS… A COHERENT IDENTITY
- 17. WE BELIEVE ● Capitalismhas changed thanks to digital: more people can access to information and clients. ● Anyone can become a great entrepreneur. ● Internet allows singularities to emerge but the context can still be toxic for them. ● Ambition can be taught. ● Big changes always start with a small group of committed people. ● It’s time to leverage the dark matter. ● The “Pay-it-forward” mindset can create a virtuous ecosystem. ● Alignment of the interests of all the stakeholders is key. VALUES ● DARE, Ambition, rebellious ● CARE, Passion, meaning ● SHARE, Pay-it-Fwd Chinese Portrait ● Film: Grand Hotel Budapest ● Music: Bitch don’t kill my vibe ● Book: Rules for Radicals VISUAL ID ● Art Deco ● Collage ● Theatre of life ● Symmetry ● Ancient twisted ● Precious, jewelry
- 20. 1. The SwagSteps 2. Three Cases 3. Guidelines
- 21. 2. Three Cases VESTPODKYMONO CUSTOMIZED OUTFITS FOR STARTUPS AGRICOOL STRAWBERRIES FULL OF NUTRIMENTS, WITH NO PESTICIDE, NO GMO, NO POLLUTION. THE GO-TO RESOURCE FOR WOMEN WHEN IT COMES TO MANAGING OUR MONEY
- 22. THE GO-TO RESOURCEFOR WOMEN WHEN IT COMES TO MANAGING OUR MONEY VESTPOD THE GO-TO RESOURCE FOR WOMEN WHEN IT COMES TO MANAGING OUR MONEY
- 23. I BELIEVE ● Womencan actually live the life they dream about. ● I believe in the law of attraction, you want something = you can get it. ● Women educated towards money can be happier and more independant. ● I can help women understand that they are pretty smart and cool ● We need to talk about money more openly ● Financial education should address everyone ● We can change our mindset about money VALUES ● Emotions / Energy ● Education ● Independence / Confidence Chinese Portrait ● Film: the darjeeling limited ● Music: Rihanna ● Animal: a leopard VISUAL ID ● Pop ● Colourful ● Illustrative ● Pedagogy made funny ● Vintage / Diva ● Tag / Rebellious
- 27. 2. Three Cases KYMONO CUSTOMIZEDOUTFITS FOR STARTUPS
- 28. WE BELIEVE ● Textilepersonalization is a PAIN. ● You wear what you believe in, what you work for, what you defend. ● Happy founders make happy employees and happy clients. This community is a crew, they are proud to claim their choices and share that feeling of belonging. ● Buying a brand is boring, promoting a culture is thrilling. ● I want to represent proudly a way of life, not to wear a useless logo. VALUES ● FEELING OF BELONGING, CREW ● AMBITION WITH ATTITUDE ● JOY, OPTIMISM Chinese Portrait ● Food: Suchis ● Music: Kool and the Gang ● Film: I am a Legend VISUAL ID ● Japanese estamps ● Primary Colors ● Tigers ● Young & fresh ● Strong, Claim, poster ● Propaganda
- 30.
- 32. 2. Three Cases AGRICOOL STRAWBERRIESFULL OF NUTRIMENTS, WITH NO PESTICIDE, NO GMO, NO POLLUTION.
- 33. WE BELIEVE ● Fruits& vegetables lost their quality: no flavor, full of pesticides. They are selected to be indestructible not to be eaten. ● It is possible to grow exceptional fruits and vegetables in a city, we’ve demonstrated it. What we want prove now that it’s possible to do it profitably and at scale. ● By 2030, 30% of the fruits & veg will be grown locally. ● Anyone should be able to eat good fruits & veg, grown next door. ● Technology is a mean that can help serving better our basic human needs. VALUES ● Excelsior ● Legitimacy ● Human Chinese Portrait ● Food: strawberries - no cream, no sugar, just the fruit! ● Person: Elon Musk ● Film: Tomorrow (Mélanie Laurent travel worldwide to investigate concrete solutions to environmental and social challenges.) VISUAL ID ● Green! ● Crafted ● Future of food ● Accessible / supermarket ● Friendly ● Arty / playful
- 39. 1. The SwagSteps 2. Three Cases 3. Guidelines
- 40. ONE PERSON ISLEADING THE VISUAL IDENTITY. DECIDE & TRUST ;)
- 41. A VISUAL IDENTITYISN’T THE RESULT OF A DEMOCRATIC VOTE!
- 42.
- 43. THE VALUES REMAINTHE SAME THE VISUAL IDENTITY EVOLVES
- 44. WHAT IS MEANINGFULBECOMES BEAUTIFUL. SHARE A STORY.
- 45. You admire acharacter for trying more than for their successes.
- 46. A “Good” visualidentity is NOT Beauty & aesthetic Following trends & popularity Looking serious or professionalX X X
- 47. A “Good” visualidentity is MEANINGFUL With your own believes UNIQUE It’s surprising PERSONAL Do it yourself!
- 48.
- 49.