Sales Methods And Techniques PowerPoint Presentation Slides
The document serves as a sales playbook outlining strategies and techniques for effective selling, including details on the ideal customer profile, value proposition, and customer journey mapping. It also highlights the sales process stages, buying behaviors, and necessary tools for customer engagement, along with recommended content types at each step. Additionally, there are suggestions for improving sales practices and insights into customer engagement and satisfaction.
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SalesPlaybook
Outline
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Key Insights
Our Sales Process
Deal Advancement Plays
Marketing Campaigns
Expected Metrics
Content & Sales Tools
Our Customers
3.
Our Customers
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Ideal Customer
Profile
Value
Proposition
Customer Journey
Mapping
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4.
Ideal Customer Profile
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Demographics(Who they are)
Annual Revenue $50 MM - $ 150 MM
#Employee 100-500
Industry IT Industry
Psychographics (How they think)
Culture Open to new ideas & change, flexible & agile in their approach
Growth Orientation Focused on growth & testing new ideas that produce increased results
Technology Adoption Profile Early adopters of new technologies
Behavioral (How they act)
Engagement Conduct research & consume lots of content from various source before making decisions
Buying Process Starts with one team and then moved to another
Environment (Their situation)
Technology Landscape Have implemented Salesforce & a marketing automation platform ( Pardot, Oracle, Hubspot, etc)
Geographic Location USA, UK, Germany
Alignment with I/T I/T is supportive but allows for solution to be tested in departments with oversight
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5.
Value Proposition
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For Productis Ideal for Better than Because
Key Criteria
Describe your ideal
customer profile
Provide concise description
Describe best use or
application for product
Identify primary competitor
or competing approach
Focus on your
differentiation & other
evidence to back up your
claim of superionty
Our Product Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
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6.
Customer Journey Mapping(Template 1 of 2)
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OBJECTIVE Trigger a need Understand the need Provide solutions Act
NEEDS
• Remind or trigger a need
• Recognize I have a problem
• Address a pain point
• I don’t know what I don’t know
• Draw me a scenario
• I have questions
• Deal with the immediate need
• Be relevant
• Personalize
• Partnership
• Privacy/ trust
• Clarify
• Validate
• Satisfaction
• reality
FEELINGS
• Anxious
• Defensive
• Distracted
• Hopeful
• Ambivalent
• Curious
• Guarded
• Open
• Interested
• Frustrated
• Excited
• Feel good
• Resolved
• Loyal
• Confident
BARRIERS
Attract Interact Engage Convert
Relevance, trust, fear,
acknowledgement, time,
convenience, distraction
Style, approach, language,
expectations, time,
knowledge of client
Literacy, risk, tolerance,
convenience, time,
commitment
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7.
Customer Journey Mapping(template 2 of 2)
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Buying Process
Customer Goals
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Touch Points &
Emotional Response
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Customer Thoughts
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Recommendations
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Recommendations
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Ideas to Improve
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Discovery/
Research
Evaluation/
Comparison
Decision/
Purchase
Implementation Support/ Renew
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8.
Buying/Sales Process
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Buyer StageNeed Discovery Consideration Decision Implement
Description
Buyer aware they have
problem
Search for solutions Assessment of alternatives
Purchase product that fits
their needs & problems
Did the purchase
accomplish its objective?
Action
Buyer becomes aware of a
problem or opportunity
Buyer finds our solution &
competitive
Buyer evaluates solutions &
enters into “trials”
Buyer must make decision
to purchase a solution
Buyer reviews product or
services & becomes a
product/ services
enthusiast
Duration 2 Days 1-3 month 1-2 month 20 Days On going
Influencers Thought Leaders, Blogs
Competitor Analysis,
Review Sites
Lower management Top/Middle management Top/Middle management
Seller Goal Provoke Educate Explain Reassure Maintain
Content Types
Build need into key
messaging, blog posts
Info graphics, viral videos,
analyst reports
eBooks, white papers,
demo video, case studies
Pricing sheets, ROI
calculators, testimonials
Satisfaction survey, product
roadmap, new features
Core Messages
Key benefits like save time
or money
Points of differentiation
Solution is easy to use &
implement
Solution has positive ROI,
& is self - funding
We are here to help 24/7
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9.
Content & SalesTools
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Prospecting/
Needs Analysis
Qualification/
Discovery
Demo/
Consideration
Proposal/
Decision
Contract/
Implement
Customer – facing
Content Assets
• Buyer Guide
• Info graphic
• Whitepapers
• Overview Video
• Case Studies
• Datasheets
• Customer Reviews on
3rd party Websites
• ROI Calculator
• Customizable
Presentation Deck
• On Boarding Package
• Customer Community
Internal Sales
Tools
• Personalized Video
Introduction Script
• LinkedIn connection
Request Templates
• Lead Qualification
Checklist
• Feature, Advantage,
Benefit Tool
• Demo Script
• Objection Response
Tool
• Sales Presentation
• Sales Proposal
Template
• Contract Templates
• Pricing Guide
• CPQ System
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Stacked Column
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Product
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01
Product
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02
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FY 01 FY 02 FY 03 FY 04 FY 05 FY 06
(Sales In Percentage%)
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90%
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Area Chart
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Product
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Product
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DecNovOctSepAugJulJunMayAprMarFebJan
InPercentage%
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100%
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Bubble Chart
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Profit(InSales)
Product
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01
Product
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02
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15.
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Our Mission
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Mission
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Vision
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Goal
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Our Main Goals
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Satisfaction
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Values
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Communication
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Mind Map
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01
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Venn
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0304
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ThankYou
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