Sales Methods &
Techniques
Your Company Name
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Sales Playbook
Outline
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Key Insights
Our Sales Process
Deal Advancement Plays
Marketing Campaigns
Expected Metrics
Content & Sales Tools
Our Customers
Our Customers
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Ideal Customer
Profile
Value
Proposition
Customer Journey
Mapping
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Ideal Customer Profile
4
Demographics (Who they are)
Annual Revenue $50 MM - $ 150 MM
#Employee 100-500
Industry IT Industry
Psychographics (How they think)
Culture Open to new ideas & change, flexible & agile in their approach
Growth Orientation Focused on growth & testing new ideas that produce increased results
Technology Adoption Profile Early adopters of new technologies
Behavioral (How they act)
Engagement Conduct research & consume lots of content from various source before making decisions
Buying Process Starts with one team and then moved to another
Environment (Their situation)
Technology Landscape Have implemented Salesforce & a marketing automation platform ( Pardot, Oracle, Hubspot, etc)
Geographic Location USA, UK, Germany
Alignment with I/T I/T is supportive but allows for solution to be tested in departments with oversight
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Value Proposition
5
For Product is Ideal for Better than Because
Key Criteria
Describe your ideal
customer profile
Provide concise description
Describe best use or
application for product
Identify primary competitor
or competing approach
Focus on your
differentiation & other
evidence to back up your
claim of superionty
Our Product Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
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Customer Journey Mapping (Template 1 of 2)
6
OBJECTIVE Trigger a need Understand the need Provide solutions Act
NEEDS
• Remind or trigger a need
• Recognize I have a problem
• Address a pain point
• I don’t know what I don’t know
• Draw me a scenario
• I have questions
• Deal with the immediate need
• Be relevant
• Personalize
• Partnership
• Privacy/ trust
• Clarify
• Validate
• Satisfaction
• reality
FEELINGS
• Anxious
• Defensive
• Distracted
• Hopeful
• Ambivalent
• Curious
• Guarded
• Open
• Interested
• Frustrated
• Excited
• Feel good
• Resolved
• Loyal
• Confident
BARRIERS
Attract Interact Engage Convert
Relevance, trust, fear,
acknowledgement, time,
convenience, distraction
Style, approach, language,
expectations, time,
knowledge of client
Literacy, risk, tolerance,
convenience, time,
commitment
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Customer Journey Mapping (template 2 of 2)
7
Buying Process
Customer Goals
• Your Text here
• Your Text here
• Your Text here
• Your Text here
• Your Text here
• Your Text here
• Your Text here
• Your Text here
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• Your Text here
Touch Points &
Emotional Response
• Your Text here
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Customer Thoughts
• Your Text here
• Your Text here
• Your Text here
• Your Text here
• Your Text here
• Your Text here
• Your Text here
• Your Text here
• Your Text here
• Your Text here
Recommendations
• Your Text here
• Your Text here
• Your Text here
• Your Text here
• Your Text here
• Your Text here
• Your Text here
• Your Text here
• Your Text here
• Your Text here
Recommendations
• Your Text here
• Your Text here
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Ideas to Improve
• Your Text here
• Your Text here
• Your Text here
• Your Text here
• Your Text here
• Your Text here
• Your Text here
• Your Text here
• Your Text here
• Your Text here
Discovery/
Research
Evaluation/
Comparison
Decision/
Purchase
Implementation Support/ Renew
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Buying/Sales Process
8
Buyer Stage Need Discovery Consideration Decision Implement
Description
Buyer aware they have
problem
Search for solutions Assessment of alternatives
Purchase product that fits
their needs & problems
Did the purchase
accomplish its objective?
Action
Buyer becomes aware of a
problem or opportunity
Buyer finds our solution &
competitive
Buyer evaluates solutions &
enters into “trials”
Buyer must make decision
to purchase a solution
Buyer reviews product or
services & becomes a
product/ services
enthusiast
Duration 2 Days 1-3 month 1-2 month 20 Days On going
Influencers Thought Leaders, Blogs
Competitor Analysis,
Review Sites
Lower management Top/Middle management Top/Middle management
Seller Goal Provoke Educate Explain Reassure Maintain
Content Types
Build need into key
messaging, blog posts
Info graphics, viral videos,
analyst reports
eBooks, white papers,
demo video, case studies
Pricing sheets, ROI
calculators, testimonials
Satisfaction survey, product
roadmap, new features
Core Messages
Key benefits like save time
or money
Points of differentiation
Solution is easy to use &
implement
Solution has positive ROI,
& is self - funding
We are here to help 24/7
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Content & Sales Tools
www.company name 9
Prospecting/
Needs Analysis
Qualification/
Discovery
Demo/
Consideration
Proposal/
Decision
Contract/
Implement
Customer – facing
Content Assets
• Buyer Guide
• Info graphic
• Whitepapers
• Overview Video
• Case Studies
• Datasheets
• Customer Reviews on
3rd party Websites
• ROI Calculator
• Customizable
Presentation Deck
• On Boarding Package
• Customer Community
Internal Sales
Tools
• Personalized Video
Introduction Script
• LinkedIn connection
Request Templates
• Lead Qualification
Checklist
• Feature, Advantage,
Benefit Tool
• Demo Script
• Objection Response
Tool
• Sales Presentation
• Sales Proposal
Template
• Contract Templates
• Pricing Guide
• CPQ System
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Sales Methods and Techniques Icon Slide
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Additional
Slides
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Product
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01
Product
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02
www.company name
0
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50
60
70
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100
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06
(Sales In Percentage%)
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
90%
Area Chart
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Product
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01
Product
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02
0
10
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DecNovOctSepAugJulJunMayAprMarFebJan
InPercentage%
(Financial Year 2018)
100%
Bubble Chart
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Profit(InSales)
Product
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01
Product
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02
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www.company name
Our Mission
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Mission
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Vision
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Goal
15
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Our Main Goals
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Satisfaction
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Values
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Communication
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Mind Map
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03
02
04
01
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Venn
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01 02
0304
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Thank You
0123456789
Contact Numbers:
emailaddress123@gamail.com
Email Address:
# street number, city, state
Address:

Sales Methods And Techniques PowerPoint Presentation Slides

  • 1.
  • 2.
    www.company name 2 SalesPlaybook Outline • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Key Insights Our Sales Process Deal Advancement Plays Marketing Campaigns Expected Metrics Content & Sales Tools Our Customers
  • 3.
    Our Customers www.company name3 Ideal Customer Profile Value Proposition Customer Journey Mapping This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 4.
    Ideal Customer Profile 4 Demographics(Who they are) Annual Revenue $50 MM - $ 150 MM #Employee 100-500 Industry IT Industry Psychographics (How they think) Culture Open to new ideas & change, flexible & agile in their approach Growth Orientation Focused on growth & testing new ideas that produce increased results Technology Adoption Profile Early adopters of new technologies Behavioral (How they act) Engagement Conduct research & consume lots of content from various source before making decisions Buying Process Starts with one team and then moved to another Environment (Their situation) Technology Landscape Have implemented Salesforce & a marketing automation platform ( Pardot, Oracle, Hubspot, etc) Geographic Location USA, UK, Germany Alignment with I/T I/T is supportive but allows for solution to be tested in departments with oversight www.company name This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 5.
    Value Proposition 5 For Productis Ideal for Better than Because Key Criteria Describe your ideal customer profile Provide concise description Describe best use or application for product Identify primary competitor or competing approach Focus on your differentiation & other evidence to back up your claim of superionty Our Product Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here www.company name This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 6.
    Customer Journey Mapping(Template 1 of 2) 6 OBJECTIVE Trigger a need Understand the need Provide solutions Act NEEDS • Remind or trigger a need • Recognize I have a problem • Address a pain point • I don’t know what I don’t know • Draw me a scenario • I have questions • Deal with the immediate need • Be relevant • Personalize • Partnership • Privacy/ trust • Clarify • Validate • Satisfaction • reality FEELINGS • Anxious • Defensive • Distracted • Hopeful • Ambivalent • Curious • Guarded • Open • Interested • Frustrated • Excited • Feel good • Resolved • Loyal • Confident BARRIERS Attract Interact Engage Convert Relevance, trust, fear, acknowledgement, time, convenience, distraction Style, approach, language, expectations, time, knowledge of client Literacy, risk, tolerance, convenience, time, commitment www.company name This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 7.
    Customer Journey Mapping(template 2 of 2) 7 Buying Process Customer Goals • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here Touch Points & Emotional Response • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here Customer Thoughts • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here Recommendations • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here Recommendations • Your Text here • Your Text here • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Ideas to Improve • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here • Your Text here Discovery/ Research Evaluation/ Comparison Decision/ Purchase Implementation Support/ Renew www.company name This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 8.
    Buying/Sales Process 8 Buyer StageNeed Discovery Consideration Decision Implement Description Buyer aware they have problem Search for solutions Assessment of alternatives Purchase product that fits their needs & problems Did the purchase accomplish its objective? Action Buyer becomes aware of a problem or opportunity Buyer finds our solution & competitive Buyer evaluates solutions & enters into “trials” Buyer must make decision to purchase a solution Buyer reviews product or services & becomes a product/ services enthusiast Duration 2 Days 1-3 month 1-2 month 20 Days On going Influencers Thought Leaders, Blogs Competitor Analysis, Review Sites Lower management Top/Middle management Top/Middle management Seller Goal Provoke Educate Explain Reassure Maintain Content Types Build need into key messaging, blog posts Info graphics, viral videos, analyst reports eBooks, white papers, demo video, case studies Pricing sheets, ROI calculators, testimonials Satisfaction survey, product roadmap, new features Core Messages Key benefits like save time or money Points of differentiation Solution is easy to use & implement Solution has positive ROI, & is self - funding We are here to help 24/7 www.company name This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 9.
    Content & SalesTools www.company name 9 Prospecting/ Needs Analysis Qualification/ Discovery Demo/ Consideration Proposal/ Decision Contract/ Implement Customer – facing Content Assets • Buyer Guide • Info graphic • Whitepapers • Overview Video • Case Studies • Datasheets • Customer Reviews on 3rd party Websites • ROI Calculator • Customizable Presentation Deck • On Boarding Package • Customer Community Internal Sales Tools • Personalized Video Introduction Script • LinkedIn connection Request Templates • Lead Qualification Checklist • Feature, Advantage, Benefit Tool • Demo Script • Objection Response Tool • Sales Presentation • Sales Proposal Template • Contract Templates • Pricing Guide • CPQ System This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 10.
    Sales Methods andTechniques Icon Slide 10www.company name
  • 11.
  • 12.
    Stacked Column 12 Product This slideis 100% editable. Adapt it to your needs and capture your audience's attention. 01 Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 www.company name 0 10 20 30 40 50 60 70 80 90 100 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 (Sales In Percentage%) This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 90%
  • 13.
    Area Chart www.company name13 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 0 10 20 30 40 50 60 70 80 90 100 DecNovOctSepAugJulJunMayAprMarFebJan InPercentage% (Financial Year 2018) 100%
  • 14.
    Bubble Chart www.company name14 20 60 30 40 75 55 80 90 10 20 30 40 50 60 70 80 90 100 10 20 30 40 50 Profit(InSales) Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 15.
    www.company name Our Mission Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 15
  • 16.
    16 Our Main Goals Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Satisfaction This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Communication www.company name
  • 17.
    Mind Map www.company name17 03 02 04 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 18.
    Venn www.company name 18 Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 0304
  • 19.
    www.company name 19 ThankYou 0123456789 Contact Numbers: emailaddress123@gamail.com Email Address: # street number, city, state Address: