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Product Launch Go To Market Strategy PowerPoint Presentation Slides
The document outlines a comprehensive go-to-market strategy for launching a product, including market analysis, pricing strategy, internal and external team involvement, customer training plans, and revenue forecasts. It emphasizes the importance of value proposition, customer engagement, and beta testing for ensuring product quality. Additionally, it includes components such as competitive analysis, channel partnerships, and feedback mechanisms to track launch effectiveness.
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Product Launch Go To Market Strategy PowerPoint Presentation Slides
- 1. Product Launch Go-To MarketStrategy Your company name 1
- 2. Go-To-Market Strategy 2 WHAT areyou Trying to Market? Key Attributes of your product/solution Mention your Key strategies/ comments here Business Model Mention your Key strategies/ comments here Price Positioning Mention your Key strategies/ comments here Market Position Mention your Key strategies/ comments here
- 3. Go-To-Market Strategy 3 WHO shouldbe involved internally & externally? Target Markets Mention your Key strategies/ comments here Initial market penetration strategy Mention your Key strategies/ comments here Channel/ Partners Mention your Key strategies/ comments here Launch Team Mention your Key strategies/ comments here
- 4. Go-To-Market Strategy 4 WHY shouldthey adopt it? ValueProposition& keyMessagefor Customers Mention your Key strategies/comments here Channels Mention your Key strategies/comments here Audience Mention your Key strategies/comments here
- 5. Go-To-Market Strategy 5 HOW andWHERE should it be done? External Activities Mention your Key strategies/ comments here Tools for Customers Mention your Key strategies/ comments here Tools for Internal Audience Mention your Key strategies/ comments here
- 6. Channel Partner TrainingPlan 6 Face-to-Face & WebEx Training Prepare advanced, hands on training program and deliver it live via WebEx Trainings and it includes the following: › Point A › Point B › Point C Channel Flash Email Newsletter To provide recent news on promotions, incentives, sales tools and more. Add other details as well like person who is accountable for implementing, timelines etc Video Library › When it is to be launched › All trainings, instructional guides and announcements will be available on (mention platform name)
- 7. List of ChannelPartners 7 Name 1 Mention Key Comments Name 2 Mention Key Comments Name 3 Mention Key Comments Tier1ChannelPartners Tier2ChannelPartners Name 1 Mention Key Comments Name 2 Mention Key Comments Name 3 Mention Key Comments
- 8. Channel Product Pricing 8 S.No. Product/ Service Pricing Pricing Rationale 1 Product 1 2 Product 2 3 Product 3
- 9. Competitive Analysis 9 Product X (InsertA Product Image Own Business 1 Competitor 2 Competitor 3 Competitor 4 Competitor Design Price Performance Quality Additional Functions Equipment Expected Product Service Life Overall Assessment 6 3 4 3 3
- 10. Revenue & CostingForecast 10 FY18 FY19 FY20 FY21 Revenue (MM) 0.45 2.6 3.4 3.7 Cost (MM) 0.9 1.1 0.95 1.05 USD 4 MM Accumulated Cost For All Years Due To This Project USD 10 MM Accumulated Revenue for all years generated by this project
- 11. Beta Program Overview 11 5thSeptember Target Date 15th December 15th March Alpha Testing Done In A Lab Type Environment Beta Testing Includes A Limited Group Of Users Outside Of The Company Alpha Testing Beta Testing Full Scale Show Aims Of Beta Testing High Initial product quality and early customer engagement Early customer references and testimonials Generate more Bookings & Revenue
- 12. Beta Program Timeline 12 Project kickoff First Prototype Investor Presentation AlphaOut Private Beta Out Plan for future Roll Out Public Beta Project Timeline Text Here MAY 2017 2017 2017 2017 2017 2017 2017 2017 2018 2018 2018 2018JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR
- 13. Beta Customer Feedback 13 Happy Clients261 Customers Complaints Received 1700Completed Tickets1250 Working Hours120 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 14. Learning From PastProjects 14 Upfront Unclear or Wrong Audience / Market Little Marketing Resource or Unclear Differentiation Product Product is Too New or Too Different Bad or Weak Product Claims & Advertising Product Priced Too High Crisis Issues :Product / Quality Supply / Regulatory Resources Not Enough $ for PR, Marketing, Launch &/or Sustaining Sales Everything Depends on PR Too Much or Little Social Media Support In-house Marketing Campaign isn't Objective Spokesperson Issues Sales Buy- in or Knowledge Lacking Lack of Influencers Supporting Launch
- 15. Product Launch Tracking 15 AreaRemarks Status Communication › Global newsmagazine launched week 7. Remaining deliverables to be completed in march 2017 including final local events in regional offices. Training › Initial user training completed. Implementation in HR system pending resources availability. Handover process agreed with HR. › New plan in place to improve timeline. Development › New module launched successfully February 13 as scheduled. Unit 1 Deployment › Deployment will be delayed to until unit 2 deployment completed. › Decision to be approved by steering committee 15.2 Unit 2 Deployment › 85% completed. Progressing as planned. Regional Infrastructure › New Infrastructure successfully implemented January 29. › Infrastructure gap analysis complete Preparations to analyze, identify issues & assess needs. › Actions have been taken. Alarm, critical deadlines overdue, no clear actions taken Alert, deadlines overdue, clear & relevant actions taken/ on going In control, running according to objectives & timeline.
- 16. Product Launch Go-toMarket Strategy Icon Slide 16
- 17. 17 Coffee Break We willcome back at 10:30 AM This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section.
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- 19. Donut pie Chart 19 Thisgraph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 50% 30% 20% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 3
- 20. Clustered Column -Line 20 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 3 0% 100% 200% 300% 400% 500% 600% FY 01 FY 02 FY 03 FY 04 Inpercentage
- 21. Radar Chart 21 0 5 10 15 20 25 30 35 02-05-2017 07-05-2017 12-05-201716-05-2017 22-05-2017 This graph/chartis linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 2
- 22. Line Chart 22 0 10 20 30 40 50 60 70 80 FY' 11FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 Salesinpercentage(%) Financial years Product 1 Product 2 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
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- 24. Our Mission› This isa representative image, and should be replaced by your own image. Just right click and replace image. › This is a representative image, and should be replaced by your own image. Just right click and replace image. › This is a representative image, and should be replaced by your own image. Just right click and replace image. 24
- 25. Name Here Designation This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Team 25
- 26. 26 About Us This isa representative image, and should be replaced by your own image. Just right click and replace image. Target Audiences Preferred by Many This is a representative image, and should be replaced by your own image. Just right click and replace image. Values Client This is a representative image, and should be replaced by your own image. Just right click and replace image.
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- 28. 60% This slide is100% editable. Adapt it to your needs and capture your audience's attention. 20% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 35% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 28 Comparison
- 29. 29 Financial This slide is100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $459 $559 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $759
- 30. 30 Quotes - Steve Jobs Sometimeswhen you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
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- 32. Location 32 This slide is100% editable. Adapt it to your needs and capture your audience's attention. 25% United States This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 45% Brazil This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 35% Australia This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 70% China
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- 34. Mind Map 34 01 02 03 04 05 This slideis 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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- 36. 36 Thank You Address: # streetnumber, city, state Email Address: emailaddress@123.com Contact Numbers: 0123456789