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Product Design and UX / UI Design Process in Digital Product Development
- 1. Product Design and UX/ UI Design Process in Digital Product Development 2017
- 2. Volodymyr Melnyk Design Lead UX/ UI Designer
- 3. WORK EXPERIENCE 3 Front End Developer QAAutomation Engineer iOS Developer Designer UX / UI
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- 5. DIGITAL PRODUCT DESIGN 5 MovingPixels Problem Solving Role of a Designer
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- 7. UX AND UI 7 UserExperience User Interface How product works and feels All aspects of the end-user interaction How product surfaces look and function Visual design, aesthetics and brand
- 8. PYRAMID OF PRODUCTNEEDS 8 Functionality Reliability Usability Delight
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- 10. DESIGN PROCESS 10 • Strategy •Research • Conceptual Design • Visual Design • Prototyping • Delivery • Validation
- 11. STRATEGY 11 • Kickoff • ProjectBrief • Roadmap product vision, project plan, requirements, deliverables, identifying success factors and metrics
- 12. RESEARCH 12 • Analytics SWOT, marketsegmentation, competitive analysis, heuristic evaluation, etc. • User Research
- 13. USER RESEARCH 13 Storyboard Personas and UserStories Jobs To Be Done Task Flows and Task Matrix User Flows Customer Journey and Experience Maps
- 14. CONCEPTUAL DESIGN 14 • Sketches •Wireframes • Information Architecture • Interaction Flows
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- 16. WIREFRAMES Low Fidelity HighFidelity
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- 19. VISUAL DESIGN 19 Mood BoardsMockups Design Assets & Graphics Animation & Motion
- 20. PROTOTYPING 20 LOW FIDELITY HIGHFIDELITY
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- 22. DELIVERY 22 • Design Handoff •Design Systems & Style Guides • Design Specifications (Product Requirements)
- 23. DESIGN HANDOFF 23 UI DesignersFront End Developers OR Sympli InVision Inspect
- 24. DESIGN SYSTEMS Unified Frameworkfor Product Design AND Development
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- 29. USABILITY TESTING 29 • Moderatedin-person • Moderated remote • Unmoderated remote • Quantitative • Qualitative
- 30. 30 ITERATE repeat the processbased on insights, research and validation results, design outcomes from previous phases
- 31. THANK YOU! Volodymyr Melnyk /in/vamelnyk/v.a.melnyk