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Physical form of type
The document discusses different aspects of typography including: 1. Letterforms can be signographic (drawn/painted), calligraphic (handwritten), or typographic (mechanical). 2. Type is measured in points and picas, with 12 points equaling 1 pica and 6 picas or 72 points equaling 1 inch. 3. A font includes all letterforms, numbers, symbols etc. of a particular size, style, and weight, while a type family includes all variations of a design across different sizes.
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Introduces signographic, calligraphic, and typographic letterforms, with a focus on their artistic and mechanical origins.
Explains the Pica scale for type measurement, conversions between points and picas, and how to determine body height using ascenders and descenders.
Defines font as a set of letterforms in a specific style and size, while a type family includes all variations of a design.
Describes classical design styles including Text and Roman, detailing their characteristics and examples like Old English and Times Roman.
Covers lineal styles such as Square Serif and Sans serif, highlighting their stroke uniformity and providing familiar families like Arial and Rockwell.
Outlines fancy design styles, distinguishing between Decorative and Novelty types, along with their family examples such as Gallia and Optima.
Explores handwritten styles including Script and Cursive, comparing their characteristics and listing families like Brush and Coronet.
Details variations in font families by weight (Light, Medium, Bold), width (Normal, Condensed, Expanded), and posture (Roman, Italic).
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Physical form of type
- 1. Signographic: Drawn, paintedand fabricated letterform Calligraphic: Freehand letters or art of beautiful writing Typographic: Letter character that has developed by some mechanical system Letterforms
- 2.
- 3. Type Measurement Aspecial scale known as Pica Scale is used for type measurement Unit of Pica Scale: Points and Picas 12 points = 1pica 6 pica or 72 pts. = 1 inch( approx.)
- 4. Type Measurement Atype is measured by its body, not by its face. The body height is the only features that remains constant, faces are variable. To get the body height, draw the parallel lines , one from top of the ascender and another from bottom of the descender. By matching the specimen capital letter you can find that required size of type.
- 5. Font and FamilyABCDEFGHIJKLMN OPQRSTUVW XYZ abcdefghijkl mnopqrstuvwxyz 123456789,.;:()&* %$#@ ABCDEFGHIJKLMN OPQRSTUVW XYZ abcdefghijkl mnopqrstuvwxyz 123456789,.;:()&* %$#@ ABCDEFGHIJKLMN OPQRSTUVW XYZ abcdefghijkl mnopqrstuvwxyz 123456789,.;:()&* %$#@ ABCDEFGHIJKLMNOPQRSTUVW XYZ abcdefghijklmnopqrstuvwxyz 123456789,.;:()&* % $ # @ 123456789,.;:()&* % $ # @ Font is formal term that includes all of the upper and lowercase letterform, numerals, punctuation, symbols, etc. that comprise a particular size, style and weight. A Family of type include all the variations of a type design in all sizes.
- 6. Classical (a) Text: Thick and thin fancy lines with short angular strokes Family: Old English. Gothic (b) Roman: Thick and thin strokes with serif attached to the main strokes Family: Palatino, Times Roman Design Style of Faces
- 7. 2. Lineal (a) Square Serif: Uniform strokes within a letter with serif Family: Rockwell, Serifa (b) Sans serif: Even body without serif Family: Arial, Avant Garde Design Style of Faces
- 8. 3. Fancy(a) Decorative: Highly decorated faces not having clear cut characteristics Family: Gallia, Amelia (b) Novelty: Legible minimum decorative faces Family: Optima, Souvenir Design Style of Faces
- 9. 4. Handwritten(a) Script: Resembles calligraphy but mechanically developed. Mainly joint letters. Family: Brush, Commercial (b) Cursive: Separate letters handwritten style Family: Coronet, Legend Design Style of Faces
- 10. Family variations WEIGHTLight Medium Bold
- 11. Family variations WIDTHNormal Condensed Expanded
- 12. Family variations POSTURERoman Italic