Multithreading & Relationship Strength

Multithreading & Relationship Strength

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  Multithreading & Relationship Strength ​ Demonstratingthe value of multithreading with CRM data Jonathan Weindel Senior Insights Analyst
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  Today, More DecisionMakers are Involved in the Buying Process Account Rep 6.8 DMs Involved in the Average B2B Purchase
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  Majority of DealsAre Not Multithreaded 78% Single Threaded or Not Connected 7% Multithreaded 6+ Connections 0-1 Connections
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  2 out of5 Accounts at risk due to combined decision maker and rep turnover Relationships Put at Risk when Decision Makers or Sales Professionals Leave Account Rep Account Rep Account Rep Account Rep Account Rep
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  50% 57% 1 6+ Number ofConnections into an Account A Multi-threaded Approach to Sales Lifts Win Rate by 14% 7pp % Difference 14% Lift
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  Multi-threaded Reps Focusedon New Business See a 34% Lift in Win Rate 35% 47% 1 6+ Number of Connections into an Account 12pp % Difference 34% Lift
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  66% 71% Not Multi-threaded Multi-Threaded Multi-threadingAlso Impacts Win Rate for Reps Focused on Existing Business 5pp % Difference 7% Lift
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  Multi-threading Impacts ManyParts of Existing Business Deals Deal sizes are 43% lower when not multi-threaded Average bookings are 88% higher when multi-threaded 14% shorter deal cycle when multi-threaded
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  The Different Levelsof Multi-Threadedness Lead Connection Strong Relationship
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  Attended the Same School 10 NotAll Connections Are Created Equal Worked at the Same Company Have Common Connections Actively Engaged
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  50% 57% Single-threaded Multi-threaded Let’s Revisitthe Impact of Multi-threading Win Rate by Connectivity into an Account 7%
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  50% 61% Single-threaded Multi-threaded Win Rateby Connectivity into an Account With at Least One Strong Connection 11% Let’s Revisit the Impact of Multi-threading
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  Questions?
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