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Mobile-First SEO - The Marketers Edition #3XEDigital
The document discusses the importance of mobile-first SEO, highlighting that search is increasingly mobile-driven and Google will prioritize mobile web presence for rankings. It emphasizes the need for websites to have effective mobile optimization strategies, including responsive design and fast loading times, to enhance visibility and user experience. The text also details tools and techniques to analyze mobile performance, improve content, and implement structured data for better engagement and search results.
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Mobile-First SEO - The Marketers Edition #3XEDigital
- 1. Mobile-First SEO #mobilefirstseo at#3xedigital by @aleyda from @orainti The Marketers Edition
- 2. I’m Aleyda Solis #mobilefirstseoat #3xedigital by @aleyda from @orainti
- 3. ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/ IDo SEO BITLY.COM/LIBROSEOALEYDA I PublishI Share #mobilefirstseo at #3xedigital by @aleyda from @orainti I’m Aleyda Solis
- 4. I Blog ISpeak I’m Featured #mobilefirstseo at #3xedigital by @aleyda from @orainti I’m Aleyda Solis
- 5. I help companiesto connect with them #mobilefirstseo at #3xedigital by @aleyda from @orainti
- 6. Search is nowmostly mobile driven #mobilefirstseo at #3xedigital by @aleyda from @orainti http://searchengineland.com/report-nearly-60- percent-searches-now-mobile-devices-255025
- 7. And will alsobecome mobile-based with the upcoming Google Mobile-First Index #mobilefirstseo at #3xedigital by @aleyda from @orainti https://webmasters.googleblog.com/ 2016/11/mobile-first-indexing.html http://searchengineland.com/google-begins-experimenting- mobile-first-index-hopes-expand-upcoming-months-262527
- 8. Ranking signals willcome from your mobile Web presence and not Desktop #mobilefirstseo at #3xedigital by @aleyda from @orainti http://searchengineland.com/faq- google-mobile-first-index-262751
- 9. And at somepoint Google will switch to a Mobile-Only Index #mobilefirstseo at #3xedigital by @aleyda from @orainti http://searchengineland.com/faq- google-mobile-first-index-262751
- 10. Mobile can alreadyprovide these visibility & traffic results #mobilefirstseo at #3xedigital by @aleyda from @orainti
- 11. This Revenue #mobilefirstseo at#3xedigital by @aleyda from @orainti
- 12. However most Websiteshave an issue converting with it #mobilefirstseo at #3xedigital by @aleyda from @orainti http://www.monetate.com/blog/ ecommerce-benchmarks-q4-2016
- 13. Due to clearchallenges with Mobile Optimization #mobilefirstseo at #3xedigital by @aleyda from @orainti https://www.thinkwithgoogle.com/articles/three-ways- mobile-is-changing-canadians-expectations.html
- 14. I bet thisis not a surprise ;) #mobilefirstseo at #3xedigital by @aleyda from @orainti https://twitter.com/Oatmeal/ status/810905426132799488
- 15. It happens inIreland too #mobilefirstseo at #3xedigital by @aleyda from @orainti https://www.consumerbarometer.com/
- 16. Let’s fix thiswith a Mobile-First SEO Process #mobilefirstseo at #3xedigital by @aleyda from @orainti
- 17. #mobilefirstseo at #3xedigitalby @aleyda from @orainti How is your Mobile Targeted Content performing? How Mobile users & search crawlers see your content? How your audience search using mobile devices?
- 18. Which queries areyour visitors using to search for your top services on mobile? #mobilefirstseo at #3xedigital by @aleyda from @orainti Google Search Console
- 19. How do thesedifferentiate from the ones searched from desktop devices? #mobilefirstseo at #3xedigital by @aleyda from @orainti
- 20. Are you alreadyeffectively targeting them with your content? #mobilefirstseo at #3xedigital by @aleyda from @orainti
- 21. #mobilefirstseo at #3xedigitalby @aleyda from @orainti SimilarWeb Verify your competitors mobile traffic & organic search share
- 22. Are the samemobile queries bringing visibility to them? #mobilefirstseo at #3xedigital by @aleyda from @orainti Sistrix
- 23. Compare to identifyopportunities #mobilefirstseo at #3xedigital by @aleyda from @orainti
- 24. Expand them takingconversational queries into consideration #mobilefirstseo at #3xedigital by @aleyda from @orainti http://searchengineland.com/google-reveals-20- percent-queries-voice-queries-249917
- 25. For product inspiration& comparison, discovering brands, looking for opinions… #mobilefirstseo at #3xedigital by @aleyda from @orainti KWFinder
- 26. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Look for intent, context & immediacy http://www.aleydasolis.com/en/search-engine- optimization/optimizing-mobile-queries-near-you/
- 27. #mobilefirstseo at #3xedigitalby @aleyda from @orainti How is your Mobile Targeted Content performing? How Mobile users & search crawlers see your content? How your audience search using mobile devices?
- 28. #mobilefirstseo at #3xedigitalby @aleyda from @orainti It’s critical to have a Mobile Web version. There are 3 main alternatives. https://developers.google.com/ webmasters/mobile-sites/mobile-seo/ Responsive Web Design Dynamic Serving Independent Mobile Site
- 29. #mobilefirstseo at #3xedigitalby @aleyda from @orainti The 3 have do’s & dont’s Responsive Web Design Dynamic Serving Independent Mobile Site Don’t block images, css & js resources. Include the Vary: User-Agent HTTP header Identify & serve the relevant Web version to the right user agent Implement Rel alternate & canonical Tags between mobile & desktop URLs. Implement 301-redirects between mobile & desktop to refer the user agent to the relevant Web version
- 30. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Also pros & cons! Choose based on the identified audience behavior, business & tech requirements https://www.thinkwithgoogle.com/articles/ building-websites-multi-screen-consumer.html
- 31. #mobilefirstseo at #3xedigitalby @aleyda from @orainti This configuration doesn’t need to change with the mobile first index too https://developers.google.com/ webmasters/mobile-sites/mobile-seo/
- 32. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Aren’t you sure that yours is really mobile friendly? http://searchengineland.com/faq-google- mobile-first-index-262751
- 33. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Verify for yourself by using Chrome’s DevTools Device Mode bit.ly/chromedevicemode
- 34. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Look also for already identified issues in the GSC Mobile Usability report
- 35. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Double check for problems with Google’s Mobile-Friendly Test https://search.google.com/ search-console/mobile-friendly
- 36. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Be mindful of blocked resources issues & false-positives on optimization status too
- 37. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Simulate Googlebot for Smartphones and crawl your site w/ JS rendering Screaming Frog
- 38. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Verify if the mobile crawler sees the same than a user when accessing your site pages
- 39. #mobilefirstseo at #3xedigitalby @aleyda from @orainti See if there are blocked pages or resources that need to be accessed
- 40. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Check if there are faulty redirects, canonicalization issues & errors to fix
- 41. #mobilefirstseo at #3xedigitalby @aleyda from @orainti http://searchengineland.com/google-says-page-speed-ranking-factor- use-mobile-page-speed-mobile-sites-upcoming-months-250874 It’s also critical to make sure your mobile site version loads really fast
- 42. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Identify the load times of your top pages directly in Google Analytics
- 43. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Use Chrome’s DevTools Network & Audits to emulate & see the resources are causing the delay
- 44. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Double-Verify and prioritize with Google’s PageSpeed Insights Tool https://developers.google.com/ speed/pagespeed/insights/
- 45. What about implementingAMP to improve your speed issues? #mobilefirstseo at #3xedigital by @aleyda from @orainti searchengineland.com/amp-top- stories-now-live-243314
- 46. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Mobile Responsive Non-AMP Mobile AMP To deliver a faster & safer Mobile Web experience, even if you already have a mobile Web version
- 47. #mobilefirstseo at #3xedigitalby @aleyda from @orainti It’s now a requirement to be included in the news carousel and can provide extra visibility AMP article rich results Can be free-standing in the results page, or embedded in a carousel of similar result types. All AMP article rich results are also rich results. AMP non-rich results A basic, non-graphical search result pointing to the AMP page.
- 48. #mobilefirstseo at #3xedigitalby @aleyda from @orainti The additional organic search visibility & traffic can be impressive
- 49. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Be careful showing what can be a over-simplified mobile AMP experience when using plugins though Mobile Responsive Non-AMP Mobile AMP <>
- 50. #mobilefirstseo at #3xedigitalby @aleyda from @orainti This can end-up boosting visibility but lowering your engagement
- 51. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Mobile Non-AMP Mobile AMP = The goal is to provide the most consistent user experience through your “extended” AMP pages
- 52. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Usually when you’re in one of these scenarios You’re in the media, news industry or have a blog Your current mobile page speed sucks You can personalize AMP to have a similar UX & functionality than your current site You ideally don’t have an independent mobile version
- 53. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Verify that your content type & functionality are AMP supported https://www.ampproject.org/ es/roadmap/ https://www.ampproject.org/ docs/reference/components
- 54. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Follow OnPage’s AMP Checklist for a correct implementation https://en.onpage.org/ knowledge-base/tutorials/amp/
- 55. #mobilefirstseo at #3xedigitalby @aleyda from @orainti If you use a CMS like Wordpress, use existing plugins to facilitate the configuration https://wordpress.org/ plugins-wp/amp/ https://wordpress.org/plugins- wp/glue-for-yoast-seo-amp/
- 56. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Monitor potential errors in the GSC AMP Report
- 57. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Prioritize to fix “critical” issues affecting most & more important pages
- 58. #mobilefirstseo at #3xedigitalby @aleyda from @orainti It can be a rollercoaster, although one with a positive trend if critical errors are handled
- 59. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Boosting your mobile search visibility
- 60. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Check out my AMP presentation for more tools, examples & scenarios http://www.slideshare.net/aleydasolis/ setting-amp-for-success-at-digitalolympus
- 61. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Your Mobile content should be optimized too http://searchengineland.com/faq- google-mobile-first-index-262751
- 62. #mobilefirstseo at #3xedigitalby @aleyda from @orainti https://webmasters.googleblog.com/2016/08/ helping-users-easily-access-content-on.html It’s critical to facilitate its access avoiding interstitials & pop-ups
- 63. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Don’t do this
- 64. #mobilefirstseo at #3xedigitalby @aleyda from @orainti You can use app banners instead https://developer.android.com/ distribute/users/banners.html
- 65. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Use GSC to check how Google render your key pages content on both mobile & desktop Desktop Mobile
- 66. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Verify if your mobile crawled content is also correctly rendered
- 67. #mobilefirstseo at #3xedigitalby @aleyda from @orainti If there are empty, non-relevant, duplicated key content elements
- 68. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Be mindful of adding the relevant structured data to markup your mobile content http://www.thesempost.com/details-googles- mobile-first-indexing-change/#Structured_Data
- 69. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Use Schema.org with Json-LD to specify the meaning of the supported information https://developers.google.com/search/ docs/guides/mark-up-content
- 70. #mobilefirstseo at #3xedigitalby @aleyda from @orainti We can additionally obtain extra visibility in mobile SERPs with Rich Snippets & Cards
- 71. #mobilefirstseo at #3xedigitalby @aleyda from @orainti Identify more opportunities to generate featured snippets by analyzing your competitors semrush
- 72. #mobilefirstseo at #3xedigitalby @aleyda from @orainti You can directly test their implementation using the Structured Data Testing Tool
- 73. #mobilefirstseo at #3xedigitalby @aleyda from @orainti As well as verify how they will look in mobile search results
- 74. #mobilefirstseo at #3xedigitalby @aleyda from @orainti To make the most out of them and maximize your mobile search CTR
- 75. #mobilefirstseo at #3xedigitalby @aleyda from @orainti How is your Mobile Targeted Content performing? How Mobile users & search crawlers see your content? How your audience search using mobile devices?
- 76. Identify which ofthe targeted queries are bringing you the highest rankings, traffic & revenue #mobilefirstseo at #3xedigital by @aleyda from @orainti SEOmonitor
- 77. If the rightpages are being ranked & attracting traffic & conversions for their relevant queries #mobilefirstseo at #3xedigital by @aleyda from @orainti
- 78. Look for gapsbetween mobile & desktop ranked pages & queries to refine & expand #mobilefirstseo at #3xedigital by @aleyda from @orainti
- 79. And always identifymore mobile opportunities in an optimized environment to drive this growth :) #mobilefirstseo at #3xedigital by @aleyda from @orainti
- 80. Thanks! Questions? #mobilefirstseo at#3xedigital by @aleyda from @orainti