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Minimum Viable Mobile-First SEO
The document discusses minimum viable mobile-first SEO and addresses four main issues: mobile keyword research, mobile content, mobile site configuration, and site speed including AMP implementation. It emphasizes understanding user search behavior on mobile, prioritizing mobile-focused content and keywords, configuring sites for mobile, and optimizing speed through AMP to prepare for Google's mobile-first index.
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Minimum Viable Mobile-First SEO
- 1. Minimum Viable Mobile-FirstSEO #mobilefirstseo by @aleyda from @orainti
- 2. I’m Aleyda Solis #mobilefirstseoby @aleyda from @orainti
- 3. I help companiesto connect with them #mobilefirstseo by @aleyda from @orainti
- 4. … as welive in a Mobile Driven Search world already http://searchengineland.com/report-nearly-60-percent-searches-now-mobile-devices-255025 #mobilefirstseo by @aleyda from @orainti
- 5. Google is thereforemoving towards a Mobile-First Index #mobilefirstseo by @aleyda from @orainti https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html & http://searchengineland.com/google-begins-experimenting-mobile-first-index-hopes-expand-upcoming-months-262527
- 6. And at somepoint Google will switch to a Mobile-Only Index #mobilefirstseo by @aleyda from @orainti http://searchengineland.com/faq-google-mobile-first-index-262751
- 7. However, this isthe general status of mobile Websites nowadays :/ #mobilefirstseo by @aleyda from @orainti
- 8. It’s time tomake Mobile sites great again.. literally! #mobilefirstseo by @aleyda from @orainti
- 9. #mobilefirstseo by @aleydafrom @orainti https://www.thinkwithgoogle.com/articles/three-ways-mobile-is-changing-canadians-expectations.html Let’s start by tackling these 4 known issues
- 10. #mobilefirstseo by @aleydafrom @orainti By Answering these questions about your Mobile Web search status and potential What’s your Mobile Audience Search Behavior? What’s your site Mobile Search Visibility & Traffic Performance? What’s your competition Mobile Web Search Visibility? Does your site have a Mobile Web Version? How Mobile Search Crawlers access to your site? What’s your Site Mobile speed? Is your Mobile Web Content effectively Rendered? Is AMP effectively Implemented? How do your ranked pages look in Mobile SERPs? What’s the AMP impact on mobile visibility & traffic? What’s your Mobile Visibility impact on Conversions?
- 11. #mobilefirstseo by @aleydafrom @orainti Getting to know what your users actually search for from mobile devices
- 12. #mobilefirstseo by @aleydafrom @orainti Most media related sites are showing the exact same content on mobile than desktop by using RWD
- 13. #mobilefirstseo by @aleydafrom @orainti Just extrapolating what might have worked (or not) on your desktop Web version
- 14. #mobilefirstseo by @aleydafrom @orainti Instead, a mobile keyword research should be done to prioritise & reorganise your mobile content & features VS
- 15. #mobilefirstseo by @aleydafrom @orainti Identify which are the specific terms that are already driving your mobile visibility & rankings
- 16. #mobilefirstseo by @aleydafrom @orainti How do they compare with those from desktop search and their performance? http://searchengineland.com/faq-google-mobile-first-index-262751
- 17. #mobilefirstseo by @aleydafrom @orainti Which are your mobile competitors and their best performing areas there?
- 18. #mobilefirstseo by @aleydafrom @orainti Use these queries to develop a mobile targeted keyword research focused on your mobile user behaviour + informational reviews advice guide news transactional research compare register buy or Products Brands Categories or or
- 19. #mobilefirstseo by @aleydafrom @orainti Taking into consideration the different steps of the purchase journey Online Ideas & inspiration Opinions, reviews & advice Brand discovery Product, price & features comparisons Product availability Online offers, promos & coupons
- 20. #mobilefirstseo by @aleydafrom @orainti It’s fundamental that your mobile content includes the full content of your pages, and not shortened versions VS
- 21. #mobilefirstseo by @aleydafrom @orainti Some best practices are changing with mobile first, others are not http://searchengineland.com/faq-google-mobile-first-index-262751
- 22. #mobilefirstseo by @aleydafrom @orainti For example: raise your hand if you think this mobile Web is search friendly
- 23. #mobilefirstseo by @aleydafrom @orainti It is not for Google
- 24. #mobilefirstseo by @aleydafrom @orainti Responsive Web Design Dynamic Serving Independent Mobile Site It’s then critical to understand there are not only different alternatives of Mobile Web configuration …
- 25. #mobilefirstseo by @aleydafrom @orainti But that each one of them have best practices Responsive Web Design Dynamic Serving Independent Mobile Site Don’t block images, css & js resources. Include the Vary: User-Agent HTTP header Identify & serve the relevant Web version to the right user agent Implement Rel alternate & canonical Tags between mobile & desktop URLs. Implement 301-redirects between mobile & desktop to refer the user agent to the relevant Web version https://developers.google.com/webmasters/mobile-sites/mobile-seo/
- 26. #mobilefirstseo by @aleydafrom @orainti And that independent mobile Websites are no longer recommended on a mobile first index too
- 27. #mobilefirstseo by @aleydafrom @orainti It’s also critical to facilitate your mobile content access avoiding interstitials & pop-ups https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html
- 28. #mobilefirstseo by @aleydafrom @orainti Or this might happen https://www.sistrix.com/blog/pinterst-com-hit-googles-interstitials-update/
- 29. #mobilefirstseo by @aleydafrom @orainti To refer to apps, is better to use app banners instead https://developer.android.com/distribute/users/banners.html
- 30. #mobilefirstseo by @aleydafrom @orainti While avoiding also intrusive non-app interstitials
- 31. #mobilefirstseo by @aleydafrom @orainti It’s about making your mobile features & content to address your specific mobile users expectations while keeping its relevance & accessibility
- 32. #mobilefirstseo by @aleydafrom @orainti There’s a fundamental need for Mobile speed
- 33. #mobilefirstseo by @aleydafrom @orainti Because of this!
- 34. #mobilefirstseo by @aleydafrom @orainti How much do your Mobile Web pages take to load? In most cases is about optimising the used resources
- 35. #mobilefirstseo by @aleydafrom @orainti Prioritise the speed validation of your top & most critical pages in the conversion process
- 36. #mobilefirstseo by @aleydafrom @orainti Now we also have AMP to facilitate this: How many of you have it already? searchengineland.com/amp-top-stories-now-live-243314
- 37. #mobilefirstseo by @aleydafrom @orainti AMP is a “simplified” HTML that uses already optimised resources & cache to serve it faster
- 38. #mobilefirstseo by @aleydafrom @orainti It can greatly improve your site mobile speed Mobile RWD Mobile AMP
- 39. #mobilefirstseo by @aleydafrom @orainti As well as your mobile search results visibility AMP article rich results Can be free-standing in the results page, or embedded in a carousel of similar result types. All AMP article rich results are also rich results. AMP non-rich results A basic, non-graphical search result pointing to the AMP page.
- 40. #mobilefirstseo by @aleydafrom @orainti It has become already a must for news related sites
- 41. #mobilefirstseo by @aleydafrom @orainti Which has made it to be already supported by Ad Networks and is now focused to expand its e-commerce components
- 42. #mobilefirstseo by @aleydafrom @orainti The main challenge is to provide the same (or even better) Mobile Web experience <> Where’s the hamburger menu?
- 43. Which Websites shouldprioritise AMP then? You’re in the media, news industry or have a blog Your current mobile page speed sucks You can personalise AMP to have a similar UX & functionality than your current site You don’t have a mobile version or an independent one ideally #mobilefirstseo by @aleyda from @orainti
- 44. Its execution canbe a rollercoaster although with a positive trend if critical & most common errors are prioritised #mobilefirstseo by @aleyda from @orainti
- 45. #mobilefirstseo by @aleydafrom @orainti As well as your mobile search results visibility with AMP AMP Rich Results AMP Non-Rich Results Non-AMP Results
- 46. It’s about makingyour mobile Web experience fast … while increasing its search results visibility #mobilefirstseo by @aleyda from @orainti
- 47. Tackling 4 knownissues while making your Mobile Web ready for Google’s Mobile First Index… #mobilefirstseo by @aleyda from @orainti
- 48. While making themost out of it in the meantime :) #mobilefirstseo by @aleyda from @orainti
- 49. Thank you #mobilefirstseo by@aleyda from @orainti