Making Better Decisions Using BigData and Analytics

Making Better Decisions Using BigData and Analytics

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  @ziniman Making Better Decisions using Big Data and Analytics BIG DATA @Arison School of Business -IDC Herzeliya October 2017 Boaz Ziniman - Technical Evangelist, AWS
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  2006 EC2 & S3 2017 90+ Managed Services Kinesis Streaming Analytics, Mobile Testing, Redshift Datawarehouse, Code Deploy/Build Tools, Elastic Container Service, Application Load Balancer, Lambda, API Gateway, DynamoDB, Elastic Map Reduce (Hadoop/Spark/Presto/etc), Elastic Beanstalk, Elastic Transcoder, RDS, Elasticsearch, IoT, AI, more..
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  AWS Rapid Pace Of Innovation
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  BIG DATA
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  • Mobile-game company based in Finland • Clash Royal, Hay Day, Clash of Clans, Boom Beach… •Early launches requirements for high-volume game performance and rapid growth • 45 billion in-game events each day The world of gaming never sleeps ... We owe every player a great experience, and AWS is our platform to make that happen Sami Yliharju Services Lead, SuperCell “ ”
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  Financial Times Uses AWS to Reduce Query Time by 98% Financial Times isone of the world’s leading business news organizations, with a combined paid print and digital circulation of 665,000. When our analysts first started to do queries on Amazon Redshift, they thought it was broken because it was working so fast. • Needed a way to increase speed, performance and flexibility of data analysis at a low cost • Using AWS enabled FT to run queries 98% faster than previously—helping FT make business decisions quickly • Easier to track and analyze trends • Reduced infrastructure costs by 80% over traditional data center model John O’Donovan CTO, Financial Times ” “
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  The diminishing value of data
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  Machine Learning Amazon Machine Learning Hadoop, Spark, HBase,Hive, Presto, Mahout, Pig, Zeppelin Amazon EMR Elasticsearch Amazon Elasticsearch Real-time streaming data Amazon Kinesis Data Warehouse Amazon Redshift Business Intelligence Amazon QuickSight Ad-hoc queries against S3 Amazon Athena The Ability to Understand Your Customers And Business Better Through Analytics
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  Time to analytics Ad-hoc queries against S3 Amazon Athena
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  Time to analytics Amazon S3 Amazon Redshift email Mobile Web Etc. Multiple Resources Reporting tools ETL Reporting tools Reporting tools
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  Amazon S3 email Mobile Web Etc. Multiple Resources Amazon Athena Ad-hoc queries Time to analytics
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  Amazon Athena: SQL Query on S3 • No loading of data • Serverless •Support text, CSV, TSV, JSON, AVRO • Columnar formats Apache ORC & Parquet • Access via UI or Programmatically (JDBC driver) • Cost is per TB scanned – Never pay for idle
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  Insights to the field Personalization ofContent Process data for global websites 98% faster queries Sports team analysis Curing and preventing diseases Analysis within milliseconds Billions of rows of behavioral data Personalization Mobile analytics Insights to government agencies Healthcare analytics Entertainment media Process ~45 billion in- game events daily Predictive analytics Customers Making Better Decisions
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  @ziniman Thank You! Boaz Ziniman - Technical Evangelist, AWS @AWScloud for Global AWS News & Announcements Local Events: https://aws.amazon.com/events/aws-israel/