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Linked In Blog Promotion Boot Camp
The document discusses how to promote a blog on LinkedIn by networking, joining groups, and engaging with connections. It recommends completing your profile, connecting with others, inviting connections' connections, and participating in groups to grow your network exponentially. The document also suggests using LinkedIn messaging and applications to share content and establish a company page to promote blog posts and services to followers.
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Linked In Blog Promotion Boot Camp
- 1. presents … With Kathy Bernard © Kathy Bernard, 2012
- 2. Kathy Bernard … •Getajobtips.com blogger • LinkedIn trainer / profile creator • Blogging/social media “immigrant” … but I keep trying • If I can promote on LinkedIn, you can too
- 3. Today we willfocus on … Why and how to promote your blog on LinkedIn … • Why LinkedIn? • The right tools • The right way Consider: Do you want readers Or readers/paying clients?
- 4. Jump to LinkedIn … 175 million users in more than 200 countries • A new member joins every second; 38% in the U.S. • Your competition is likely using it
- 5. Jump to LinkedIn … Completely business focused • Largest professional network in the world • Network with the right people in the right way • Relatively easy to get started; relatively easy to use • GREAT for blog promotion and sales leads
- 6. Choose the Basicmembership level … It can handle almost everything you need to do
- 7. Build your network– build your business Allow LinkedIn to search your email account • Invite those you know who are on LinkedIn Invite people you know who are already on LinkedIn
- 8. Invite connections’ connectionsto connect
- 9. Connections Add connections through the “PeopleYou May Know” box Don’t look like you don’t have friends or don’t know how to use LinkedIn
- 10. Connections Invite open networkersto connect • Look for LION, Open Networker or numbers in headline
- 11. Connections Send customized invitationsto connect • Visit person’s profile page, click “CONNECT”
- 12. Connections Change the defaultinvitation message • Simply highlight the default text • Delete the text • Add a new message
- 13. Connections • Choose thebest connection option o Some options work better than others
- 14. Connections • Accept connections! o 3,350+ connections – Nearly 0 problems o Invite me to connect: kathy@getajobtips.com o Don’t use “Report Spam” option. Better: “Ignore”
- 15. Connections Customize your invitationacceptances • Establish / re-establish the relationship
- 16. Customize your invitationsacceptances • Example:
- 17. Why LinkedIn connectionsare a must 1st connections lead to 2nd and 3rd degree connection you can research and reach out to for open jobs
- 18. LinkedIn’s power… Your networkgrows exponentially
- 19. Find your audiencein Linked In groups Join up to 50 groups • Business related where your potential clients/readers ARE • Alumni • Industry/field • Interests • Aspirational • Local • Job search
- 21. LinkedIn groups Enjoy instantaccess to all group members • Invite them to connect; follow leaders 1456240 results Nearly 1.5 million groups! Now over 1 million members!
- 22. LinkedIn groups Send directmessages to group members • Click member's picture from Discussions page and click “Send Message”
- 23. Join in onLinkedIn group discussions
- 24. Post to multipleLinkedIn groups
- 25. Post to multipleLinkedIn groups
- 26. Post to multipleLinkedIn groups
- 27. Create your ownLinkedIn group
- 28. Establish a freecompany page – New! Reinforce size/strength • You must have a company email address • Gain followers • Promote posts, articles through company page
- 29. Promote products/services • Addup to 3 image headers • Encourage recommendations • Promote up to five products/services
- 30. Use InMessages toreach your audience • Send to 50 at a time, multiple times • Send to a select, tagged group or to all • More InMessage info: http://tiny.cc/MassInMessages
- 31. LinkedIn messaging Do’s& Don’t’s • DO share interesting and informative information • DON’T be salesy (except on your Company page) • DO reach the right people in the right way • DO build relationships with relevant thought leaders and seek to become one • DO notify your network when you’ve built your company page and invite them to follow it
- 32. Use free applications Box.netlets you share documents
- 33. Use free applications Slidesharelets you add slides or videos
- 34. Use free applications CreativePortfolio Display lets you add a screen shot leading to your online portfolio
- 35. Find answers 1 2 Visit Getajobtips.com 1. 1 Find LinkedIn tips on Job Tips by Topic 2. 2 Download Interviewing Well eBook for $34.99 3. 3 Subscribe free via email or RSS feed. 3 4 Invite me to connect on LinkedIn 4
- 36. Arrange a CareerLaunch Lunch Pick my brain on how to promote your blog • Or bring your laptop / learn LinkedIn basics • Just the cost of your lunch and mine for one hour session • St. Louis Bread Co. or similar in Affton, St. Louis Hills, Crestwood, or Sunset Hills area • Ask for my business card
- 37. Promote your blogon LinkedIn! It can help you … Grow your blog!
- 38. Arrange for LinkedInLightning Guarantee: Dramatic Improvement! • I’ll transform your LinkedIn profile for you • I’ll report before / after relevancy rankings • First five page positioning for your key words • 100% profile completeness* $250 Call 314-620-1184 kathy@getajobtips.com
- 39. Invite me toconnect on LinkedIn! Today’s Special LinkedIn profile revamp: $225 314-620-1184 kathy@getajobtips.com © Kathy Bernard, 2012