This whitepaper discusses the importance of proper deployment processes for Java applications in enterprise environments. It outlines eight common pitfalls that can undermine reliable deployment processes, such as infrastructure designs that do not consider deployment, development environments that differ from production, and the belief that full automation is not possible. To overcome these pitfalls, the whitepaper recommends adopting deployment automation solutions that provide comprehensive middleware support, best practice deployment scenarios, extensibility, scalability, cross-platform support, security, open APIs, and reporting capabilities. The whitepaper uses Air France KLM as a case study to show how deployment challenges can impact businesses. It then describes Deployit, a deployment automation product from XebiaLabs, as an example