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IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success
The document presents insights from Stefanos Karagos on the importance of adapting digital marketing strategies for the mobile-centric world. It emphasizes the necessity of optimizing websites and advertisements for mobile devices, as well as leveraging mobile data for better consumer understanding. Key points include the importance of relevance in content and the imperative for brands to strategize effectively in a rapidly evolving digital landscape.
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IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to Success
- 1. IT’S AN “M” WORLD 9+1 Learnings to Build a Path to Success Stefanos Karagos – Information Scientist – XPLAIN.co Mobifest - Bucharest – May 2015
- 2. LET’S GET TO KNOW EACH OTHER
- 3. I BELIEVE IN THE GOD OF DATA AND MARKETING :-)
- 4.
- 5. XPLAIN.co The Digital Marketing Auditorsand Advisors
- 6. We Transform Brands’Poor Digital Performance Into Great Results
- 7. Digital Strategy &Advisory
- 8.
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- 10.
- 11.
- 12.
- 13. Our Expertise After10 Years FMCG RetailTechnology DestinationsTransportation
- 14. LAST 3 MONTHS ACHIEVEMENTS
- 15. LAY’S GLOBAL DIGITAL STRATEGY
- 16. BEST APPROACH TO CONSIDERATION IN AUTOMOTIVE INDUSTRY
- 17. BEST ONLINE BUSINESS MODEL IN SHOPPING CENTERS
- 18. No More Spam:-)
- 19. WHAT ABOUT YOU? let’s be interactive
- 20. HOW MANY OF YOU VISIT FB VIA MOBILE? Every Day
- 21. DO YOU GOOGLE VIA MOBILE?
- 22. TOOK A SELFIE THE LAST MONTH?
- 23.
- 24. 7 IMPORTANT STATS because you don't need to know more! Sources: Ancom, Nielsen, Ipsos, Google, Facebook, XPLAIN, Monetate, Kantar - 2014
- 25.
- 26. 3RD COUNTRY IN EU IN TERMS OF 4G COVERAGE 7.8 million hours spoken daily in 2014
- 28. 27% GOOGLE SEARCHES ARE FROM MOBILE PHONES Romania
- 29. 50.3% OF ECOMMERCE WEBSITE TRAFFIC COMES THROUGH A MOBILE DEVICE Europe
- 30. 60% OF MOBILE CONSUMERS USE THEIR MOBILE DEVICE AS THEIR PRIMARY OR EXCLUSIVE INTERNET DEVICE Global
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- 33. WE ARE FULL OF BUZZ WORDING 1
- 34. SO LET’S STOP THE BUZZ WORDING
- 35. THERE IS NOT MOBILE MARKETING
- 36. AS THERE NEVER WAS LAPTOP MARKETING
- 37. MARKETING DOESN'T HAVE FLAVORS twitter marketing, ecommerce marketing, facebook marketing, mobile marketing etc
- 38.
- 39. MARKETING IS ALL ABOUT COMMUNICATION
- 40. MARKETING IS ALL ABOUT REAL LIFE
- 41. AND YES, TODAY WE ARE USING MOBILES EVERY MINUTE PUNCH HIM NOW!
- 42. THERE IS NOT OFFLINE AND ONLINE COMMUNICATION
- 43. I KNOW! MOST OF TRADITIONAL MARKETERS SAY SO
- 44. BECAUSE THEY ARE TRADITIONAL!
- 45. REAL LIFE IS AN AMAZING MIX OF TOUCH POINTS from TV to FB News Feed and from Outdoor to my Watch
- 46. MOBILES ARE THE BIGGEST COMMUNICATION PLATFORM IN THE HUMAN HISTORY!
- 47. IT STARTED AS A HUMAN TO HUMAN COMMUNICATION PLATFORM
- 48. (BRANDS ENTERED THE FIELD AFTER YEARS)
- 49. IT CAN BE UTILIZED IN REAL TIME
- 50. IT CAN BE USED AS A TWO WAYS COMMUNICATION TOOL
- 51. IT CAN BE YOUR DISASTER TOO Because most of the Marketers think that is Sexy to “Spam like a TVC!”
- 52. STOP THE BLABLA!
- 53.
- 54. [I'LL TELL YOU WHAT I HAVE LEARNED FROM RUNNING MORE THAN 130 BRANDS IN 30 COUNTRIES]
- 55. NO FIREWORKS TODAY! Before Any Fancy things You Need To Secure your Digital Presence!
- 56. THE MANDATORY CHECKLIST to survive in the M world
- 57. OPTIMIZE YOUR WEB SITE. MOBILEGEDON IS HERE! Google ignores non-mobile optimized sites 78% of the Romanian Websites Are not Optimized for Google’s New Algorithm! 1. Check Your Web Page here: google.com/webmasters/tools/mobile-friendly
- 58. OPTIMIZE YOUR ADS FOR MOBILE CONSUMPTION! Ads that are not designed for mobiles have 170% less performance 71% of the FB Ads doesn't have a Mobile Version! 2.
- 59. OPTIMIZE YOUR TRADITIONAL TVC FOR THE 5" PITCH Be Relevant at a Glance! 3.
- 60. OPTIMIZE YOUR CONTENT FOR CONSUMPTION ON THE GO Video Content and text with less than 110 characters are more visible 4.
- 61. OPTIMIZE YOUR EMAIL CAMPAIGNS AND THE LANDING PAGES eMail is the best way for better conversion these days 5.
- 62. TRIGGER MOBILE GENERATED CONTENT FOR YOUR MARKETING EFFORTS Instagram can be your Facebook Page partner 6.
- 63. UTILIZE ZMOT IN YOUR MARKETING PLANS Search through mobile is a Key Source of Information 7.
- 64. VIDEO CONTENT IS ON THE RISE. OPTIMIZE IT BEFORE USE IT! On Facebook Non Promoted Video Content has even double Reach vs Promoted Posts with Photos. 8.
- 65. DO NOT CREATE ANOTHER ONE USELESS APP BECAUSE YOUR COMPETITORS HAVE ONE. Only 8 applications have been used by the Romanian Consumer in the last 30 days 9.
- 66. IT'S NOT ABOUT THE SCREEN SIZE IS ABOUT YOUR BRAND'S RELEVANCE SIZE! Less Space is not an Issue, Irrelevant Content is 10.
- 67. YES, MOBILE IS A VITAL PILLAR OF YOUR MARKETING PLAN.
- 68. AND YES IT’S A VITAL SOURCE OF CONSUMER INSIGHTS
- 69. THROUGH MOBILE DATA YOU CAN
- 70. UNDERSTAND THE PEOPLE WHO MATTER TO YOU,
- 71. SO YOU CAN BE WHAT MATTERS TO THEM!
- 72. WHAT ARE YOU WAITING FOR?
- 73. YES, IT’S A MOBILE WORLD! Full of Opportunities for those who Strategize before tactics.
- 74. STRATEGIZE OR DIE HARD
- 75. @karagos karagos@xplain.co XPLAIN.co NEED FOR SUPPORT? CONTACTUS: THANK U! Stefanos Karagos, Information Scientist