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Introduction to Social Media
The document discusses the evolution of social media and its impact on market dynamics, highlighting that networked markets are becoming more self-organized and informed than traditional businesses. It emphasizes the importance of genuine human connections in social media, suggesting that relationships are more influential than conventional marketing methods. Additionally, it notes that companies must adapt to these changes and understand that conversations will occur regardless of their initiation.
In this document
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Explores social media's evolution from Friendster to Facebook, highlighting its role in engaging human connections.
Discusses how networked markets self-organize faster than companies, emphasizing the need for businesses to engage in true conversations.
Identifies critical elements of social media: Competition, Creative Creation, Collaboration, Communication, and Community.
Acknowledges shifts in marketing principles where relationships supersede traditional demographics and marketing techniques.
Outlines the essential rules of social media emphasizing participation, connection, and conversation.
Clarifies the distinction between social media and PR while reinforcing principles learned from The Cluetrain Manifesto.