How to Use LinkedIn's Publishing Platform to Generate Leads

How to Use
LinkedIn's
Publishing
Platform
to Generate
Leads

1,000,000 publishers
on LinkedIn with over
130,000 posts per
week published

THE OPPORTUNITY
 Publishers represent only .25% of total
LinkedIn membership
 More than 1/2 of best performing posts
written by everyday people
 45% of readers are in upper ranks of their
industries (Managers, CEO’s, Owners)

“ LinkedIn can provide
a network effect to
your best thinking. ”
- Dan Roth,
Executive Editor at LinkedIn

Why Publish on
the LPP?
5 Compelling Reasons!

1. Be viewed as a thought leader and credible
expert in your industry, market or niche
2. Reinforce your existing client/customer
relationships
3. Generate new leads or prospects
4. Grow your network of connections and
followers
5. Increase reach and visibility (even beyond
LinkedIn)

What to Write
About on the LPP
- 7 Tips

The
LinkedIn
Audience
The
Working
World
=

The LPP Golden Rule
Help your target audience…
Learn
Think
Feel
Achieve

Cover universal
themes
1TIP
 professional development
 business
 marketing
 career
 self-improvement
 leadership

The CEO of a benefits
company writes about
what every entrepreneur
needs to know about
Obamacare.

Specific topics or trends
related to your
industry/market /niche
2TIP

A technology start-up
advisor writes about Tesla,
oil companies, and the
future of mobility.

Personal insights and
lessons learned
3TIP
“What I learned from…”

News affecting your
industry, market or niche
(Your POV)
4TIP

Review what LinkedIn
Influencers are writing
about
5TIP
Bonus! Look for the trending
‘monthly’ LinkedIn Influencer
hashtags #HowIHire

Feature influencers and
experts – share their stories
6TIP

Get ideas from posts
featured on LinkedIn
Pulse channels
7TIP
OWN A CHANNEL!

Where to find
LinkedIn Pulse
Channels:
https://www.linkedin
.com/pulse/discover

Best Practices
for Standing Out
on the LPP

Add a Primary Image
Use an image that is
relevant and unique.

Make it Scan-able
Break your posts
up with subheads
and spaces.

Tag Your Posts
Bonus: Choose relevant tags that
correspond with LinkedIn Pulse channels.

Insert a Call-to-Action
At the end of
your post,
include a call-
to-action!
(can include a
hyperlinked
image)

Experiment with Word
Count and Frequency
 500 – 2000 words
 weekly, bi-monthly, monthly,
quarterly

Republish, Don’t Replace
(Your Blog)
Republish the entire post and include
mention of where published.

Craft a Compelling
Headline
 Major media outlets, popular blogs, tools
 Free Tool: CoSchedule Headline Analyzer
http://coschedule.com/headline-analyzer

Killer Promotional
Strategies
for Your LPP Posts

Share Your LPP
Posts
 multiple times (on LinkedIn)
 on other social media channels
 with your email list
 with specific people

Share your LPP
Posts Page
 Visit your profile
 Scroll down to your posts
 Click “See More”
 Grab your LPP Posts page URL
 Share on social networks, website,
email signature

Proactively grow
your network
1st degree connections
automatically follow your posts

Revise Old Posts
 Do you have an image and call-to-
action?
 Do you have 3 tags?
 Can the post be improved upon?

Give LinkedIn
Pulse a Heads Up
(Sparingly)
Tweet the following:
Tip @LinkedInPulse

Want to learn
how to get
MORE
BUSINESS
OPPORTUNITIES
on
?

DOWNLOAD your
FREE TIP SHEET:
9 Quick Tips
to Boost
Your
LinkedIn
Influence

Click to access!
DOWNLOAD your
FREE TIP SHEET:
9 Quick Tips
to Boost
Your
LinkedIn
Influence

How to Use LinkedIn's Publishing Platform to Generate Leads

More Related Content

What's hot

Viewers also liked

Similar to How to Use LinkedIn's Publishing Platform to Generate Leads

More from Stephanie Sammons

Recently uploaded

How to Use LinkedIn's Publishing Platform to Generate Leads