How to Structure your Pitch Deck - B4i Template 2025

How to Structure your Pitch Deck - B4i Template 2025

• 1.
  How To Structure YourPitch. Guidelines & suggestions
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  Flow - nota slide for your pitch • Introduction • Problem • Product/Service Description • Milestones • Team • Market & Competition • Business Model & Go-To-Market Strategy • Financial Plan • Investment Round & Needs
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  Presentation guidelines • Presentin a clear and synthetic way (no more than 20 slides). • Use big type size (min. 18-20) and write as less as you can, use images & charts when possible. • You don’t need a fancy UX, some of the most successful pitch decks were able to convey concise messages without a strong brand identity (few examples later). • Explain clearly what the company does in the first few slides. • Show why your company is a terrific investment opportunity (milestones reached/growth/market potential). • Show a vision. Make the listener-investor believe in you.
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  Introduction • Company name& logo. • Define the company/business in one sentence. • “Company presentation for B4i Acceleration/Pre-Acceleration Program - Spring 20XX”.
• 5.
  Problem • What problemyou’re solving? • How are your potential customers solving the problem today? • Include data backing your claims. Sources for market research could be: Doxa, Statista, Euromonitor, etc.
• 6.
  Product/Service Description • Whichis the Unique Selling Proposition (USP)? • What are the benefits and solutions offered to customers (don’t just focus on features)? • Which are the technological, product and market sustainable advantages? • Show an image, video or a demo of your product, when possible.
• 7.
  Milestones • Yearly and/ormonthly revenue trends. • Weekly and/or monthly user growth trends. • Current leads/contracts closed with B2B customers. • Patents and brands registered (if any). • Existing significant strategic customers/partnerships.
• 8.
  Team • Founder 1name, qualification (+ picture). • Relevant experiences (no more than 2 lines, or logos of previous employers). • Founder 2 name, qualification. • Relevant experiences. • Founder 3 (etc.). • Advisors (if any). • Investors/shareholders (if any).
• 9.
  Market & Competition •Target Market (and its segmentation). • Market dimension (Total Available Market - TAM in €) and growth rate. • Main competitors, barriers to entry, main market dynamics, important competitive factors (competition chart). • External and available market research.
• 10.
  Business Model & Go-to-MarketStrategy • How do you make money/acquire customers. • Go-to-market strategy. • Strategies about provisions and production (when applicable/relevant).
• 11.
  Financial Plan • Thecloser your startup is to product/market fit, the further your plan should look into the future - with a limit of maximum 3 years. • Feel free to keep your projections at 1-2 years into the future: what we are looking for is not a scientifically precise financial forecast, but a sound reasoning from the entrepreneur who is structuring the plan. • Make sure to include revenue and EBITDA indicators, as well as a projection of the most relevant metrics for your business. • If you’re applying for Pre-Acceleration, it is not mandatory to prepare a financial plan. We nevertheless recommend starting to think about it, as it will be a pillar document to support your decisions during the life of your company.
• 12.
  Investments Round &Needs • How much are you raising? If you’re aiming at just the €50k from B4i, no need to include this point. • To do what? (investments planned: Area 1, %/€, Area 2, %/€, Area 3, %/€). • Current cap table. • Other investors interested.
• 13.
  Additional sources and benchmarksfor your pitch deck • Lessons From A Study of Perfect Pitch Decks - Techcrunch • The Early Pitch Decks Of 15 Startups Before They Became Billion-Dollar Companies - CBInsights • Sequoia Capital Pitch Deck Template • What should be in my fundraising slides? • https://visme.co/blog/best-pitch-decks/
• 14.
  Got questions? Email usat infob4i@unibocconi.it
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