How to Conduct Better Interviews

CHECKLISTS & TEMPLATES FOR HIRING PROS
BETTER INTERVIEWS
HOW TO CONDUCT

An Interviewing Guide for Resourceful Recruiters2
© Glassdoor, Inc. 2016
A bad hire can cost your company as much as 30% of a yearly salary,1
so there’s no room
for mistakes during the interview process. The mood, attitude and perspective of unhappy or
disgruntled employees can rub off on others, affecting the company culture of the entire team
or office. A thriving culture depends on hiring employees that can both do a job well and align
with company values.
60% of hiring managers and HR professionals
said bad hires don’t get along with other
employees.2
Your employer brand also depends on a good hiring process. Happy employees write better
reviews about their company on Glassdoor. Likewise, candidate interview reviews on
Glassdoor influence and inform the perceptions of your company for fellow job seekers.
The majority of job seekers read at least
six reviews before forming an opinion
of a company.3
Sources: 1
U.S. Department of Labor; 2
Robert Half Survey, 2012; 3
Glassdoor U.S. Site Survey, January 2016
Introduction

1 | Interview Planning.......................................................................................................pg. 4
2 | Pre-Interview Checklist.............................................................................................pg. 6
3 | Interview Prep Checklist...........................................................................................pg. 8
4 | How to Interview for a Cultural Fit.......................................................................pg. 10
5 | When a Candidate Mentions Glassdoor in an Interview...........................pg. 13
6 | Oddball Interview Questions..................................................................................pg. 15
7 | Why You Should Make Interviews More Difficult...........................................pg. 17
8 | Illegal Interview Questions.......................................................................................pg. 20
9 | How to Keep Candidates Informed....................................................................pg. 22
10 | Exit Interview Questions to Ask.............................................................................pg. 24
To leave candidates with a great interview experience, interviewers need to be
prepped and prepared. Our guide and checklists will help you do just that!

SECTION 1:
Interview Planning
Because requirements differ between different positions and teams,
have a structured plan before posting each job to ensure the highest quality
candidate eventually receives and accepts an offer.

Organize the Process
Create an evaluation flow map for each position. Steps may include:
• Initial phone/video screen
• Phone/video screen
• Test or assignment
• First round of interviews
• Second round of interviews
• Team presentation
Identify interviewers upfront and assign topics based on interviewer role or
evaluative strength.
Implement standardized feedback mechanisms through scorecards or questionnaires.
Schedule post-interview debriefs if appropriate.
Communicate
Communicate next steps to candidates as they get eliminated or
progress through each stage.
Follow-up with interviewers when large discrepancies in candidate
evaluation occur.
Stress the importance of feedback deadlines and on-time arrival for interviewers.
SECTION 1: Interview Planning

SECTION 2:
Pre-Interview Checklist
A day or two before in-person interviews, review this Pre-Interview Checklist
to prevent last-minute mishaps. You don’t want your candidates sensing
your team is unprepared.

Be Prepared to Prevent Last-Minute Mishaps
Re-read the job description and candidate’s resume.
Write down questions to ask the candidate.
Double check room availability and technical support.
Check Glassdoor for any recent reviews of your company, particularly
for reviews in the department or role the candidate is interviewing for.
Make sure every interviewer has:
• The job description
• A copy of the candidate’s resume
• Correct interview time and location
• Information about who the candidate will report to and work with most frequently
• Instructions on interview direction or topic (if decided upon in advance)
• Basic company info
• Information on next steps
Follow-up by soliciting feedback and/or attending post-interview debrief.
SECTION 2: Pre-Interview Checklist
1
2
3
4
5
6

SECTION 3:
Interviewer Prep List
Make sure your interviewers tell a consistent story about your company and are
well-informed about both the candidate and position. Use the following form to ensure
all interviewers are prepared with key facts about the organization and position.

The Company
Company mission statement
Key dates and metrics (i.e. year founded, total number of employees, etc.)
Recent acquisitions or major partnerships (if applicable)
Benefits: vacation, health insurance, perks
The Position
Mission and function of department or team
Title and responsibilities (including the job description)
Reporting structure
Identify cross-functional team members
Future initiatives of department or team
Career growth opportunities
Potential start date of position
Salary range (if appropriate for interviewer)
Glassdoor
Glassdoor rating
CEO approval rating
Red or green flags about Glassdoor reviews
SECTION 3: Interviewer Prep List
1
5
9
2
6
10
13
3
7
11
14
4
8
12
15

SECTION 4:
How to Interview
for Culture Fit
Company culture is one of the five most important factors job seekers
consider before accepting a new job, according to a Glassdoor survey. In our
Top 25 Companies for Culture & Values list, we found shared themes including
having a supportive, team-oriented atmosphere, a family-like environment and
genuinely standing behind company values.

Tips on Interviewing Candidates for a Culture Fit:
GENERAL CULTURAL FIT
To elicit a candidate’s values and work behaviors, ask questions about work habits,
ideal role, problem solving and how they handle challenges (see the next page for examples).
For each question, analyze the response based on how well it complements the way other
employees at your company function.
COMPANY VALUES
List your company’s values, then craft an associated question designed to illuminate
how a candidate might react or behave in that environment or circumstance. For example,
if “agility” is one of your values, consider asking a question like, “Tell me about a time you were
thrown into a new environment and how you handled that.” Evaluate the response based on
how well the candidate demonstrates they can embody that value.
TEAM CULTURE
Every team has its own culture based on the natural function of the role and the personalities
within it. A talkative, assertive personality might be a perfect fit for a high-energy sales team,
but not within a more quiet, analytical department like engineering.
Ask the hiring manager to identify key traits of the team and craft a question for each.
For example, if you’re looking for someone scrappy, ask a situational question about what
the candidate would do in a given situation with limited resources.
GENERAL TIPS
• Get outside the office. Take candidates to lunch, for a walk or to a coffee shop.
Observe how they treat service workers and cope with any challenges like a crowded
street, a long line or weather. A more casual setting outside the interview room will
more closely reveal their character.
• Beware of bias. Many people have an unconscious tendency to make assumptions
about a person based appearance, background or hobbies. They also tend to want
to be around people just like them. To ensure diversity on your teams, make sure
candidates for the same position are evaluated on the same objective criteria.
SECTION 4: How to Interview for Culture Fit

Cultural Fit Question Worksheet
Use this sheet as a guide to list your cultural traits, company values and team traits. Write
questions prior to the interview that address each value or trait as shown in the examples.
We’ve kicked things off with a few examples to get your creative juices flowing:
General Cultural Fit Questions
GENERAL (Fill in with additional topics) SAMPLE QUESTION (Fill in with additional general questions)
Work environment Tell me about your ideal work environment?
Team Tell me about a time you helped a coworker. What was the outcome?
Problem-solving What’s the most difficult problem you had to solve and how did you solve it?
Company Value Questions
VALUE (Fill in with your values) SAMPLE QUESTION (Fill in with questions that address your values)
Team Trait Questions
TEAM TRAITS (Fill in with your team traits) SAMPLE QUESTION (Fill in with questions that address your team traits)
SECTION 4: How to Interview for Culture Fit

SECTION 5:
When a Candidate Mentions
Glassdoor in an Interview
Considering that nine out of 10 (89%) Glassdoor users are job seekers,1
it’s highly likely that you’ll encounter candidates who have read your company’s reviews
on Glassdoor. In a candidate-driven market, job seekers want to find out as
much as they can about a prospective employer’s culture, benefits and salaries
before they apply and interview.
Source: 1

Guidelines on Managing Questions About
Glassdoor Reviews in an Interview:
BE PREPARED
• Read recent Glassdoor reviews.
• Determine which ones need a response, and enlist an appropriate person to respond.
• Read our eBook Responding to Reviews Builds Trust With Candidates.
ALERT THE TEAM
If a Glassdoor reviewer mentions issues relevant to a specific department, send a note to
the hiring team. For example, “We have had some reviews on Glassdoor about interviewers
showing up late. Please show up on time for your interviews with every candidate to
address this issue!”
ACKNOWLEDGE COMMENTS ABOUT GLASSDOOR
Transparency means being able to acknowledge both the good and the bad and moving
forward with a positive attitude. Use these examples to guide your responses:
SAMPLE COMMENT SAMPLE RESPONSE
“I read your reviews on Glassdoor and it made me
want to work here.”
“Thank you. We really appreciate it when people
take time to share their experience with us. We hope
you’ll leave a review after your interview process is
complete.”
“Your reviews on Glassdoor are pretty mixed.”
“Glassdoor reviews are one way we collect feedback
to help make us a better company. What specifically
did you find concerning?”
“I read on Glassdoor that there are some problems
with management.”
“We know that all jobs aren’t right for all people. We’re
aware of the comments and working to address those
issues.” (Also, speak to what you’re doing to address
those issues internally.)
SECTION 5: When a Candidate Mentions Glassdoor in an Interview
of Glassdoor users agree their perception of a company
improves after seeing an employer respond to a review.1
62%
Source: 1

SECTION 6:
Oddball Interview Questions
Often dreaded by candidates, oddball questions can also be the most enlightening.
Not only can they help disarm candidates but they can also indicate how well candidates
deal with unexpected situations. Used strategically, these questions can indicate
problem solving ability, creativity and cultural fit.

Categories and Sample Questions From Our
2016 Top 25 Interview Oddball Questions List:
PROBLEM SOLVING
These questions often involve estimating a quantity of something not easily counted or
determined. The goal is not necessarily seeing a candidate arrive at an answer so much as
gaining insight into their thought process in searching for that answer.
• Asked at J.W. Business Acquisitions: “How would you sell hot cocoa in Florida?”
• Asked at Uniqlo: “If you had $2,000, how would you double it in 24 hours?”
• Asked at Delta Air Lines: “How many basketballs would fit in this room?”
• Asked at Space Exploration Technologies: “When a hot dog expands, in which direction
does it split and why?”
• Asked at Whole Foods Market: “Would you rather fight 1 horse-sized duck,
or 100 duck-sized horses?”
CREATIVITY
Questions that illuminate a candidate’s creativity often involve imagining a situation based on
a movie, TV show or celebrity. They may also ask the candidate to imagine how to use an object
for an uncommon purpose. Watch how long it takes the candidate to respond, and how the
answer reflects their ability to think outside the box. Caution: If the question is related to
popular culture, don’t hold back points if the candidate is unfamiliar with the topic.
• Asked at Trader Joe’s: “What would you do if you found a penguin in the freezer?”
• Asked at Boston Consulting Group: “If you were a brand, what would be your motto?”
CULTURAL FIT/VALUES
These questions might directly ask about a value, or force the candidate to describe
a situation that reveals his or her behavior. Evaluate how well the response matches your
company’s culture and values.
• Asked at Urban Outfitters: “What would the name of your debut album be?”
• Asked at Dropbox: “If you’re the CEO, what are the first three things you check about the business
when you wake up?”
• Asked at HubSpot: “If I gave you $40,000 to start a business, what would you start?”
SECTION 6: Oddball Interview Questions

SECTION 7:
Why You Should Make
Interviews More Difficult
What does the difficulty of a job interview have to do with employee satisfaction?
According to a Glassdoor Economic Research study, more difficult job interviews are
statistically linked to higher employee satisfaction across six countries examined:
U.S., UK, Canada, Australia, Germany and France.

In examining 154,000 pairs of interview reviews and company reviews submitted to Glassdoor
by the same individual, for the same company, at two different points in time, we found:
• Overall, a 10% more difficult job interview process is associated with 2.6% higher
employee satisfaction later on.
• The optimal or “best” interview difficulty level in every country is 4 out of 5—an
interview experience that is difficult but not overwhelmingly so for candidates.
Candidates who go through a rigorous (but not too rigorous) interview process can perceive
that the company places a high value on finding employees who are a good match for both
the position and the company culture. By meeting with multiple team members and
sharing their skills in a presentation or assignment, candidates get a comprehensive picture
of the culture and the job itself, and team members get a strong sense of the contribution the
candidate will make as an employee.
Remember, difficult should mean rigorous, not deflating or confusing. Candidates want
to feel as though their experience and intelligence is valued. By developing a well-defined
interview process (Section 1), ensuring prompt response times (Section 10) and using
a selection of the tips below, you’ll make better hires and prevent “disorganized” from being
equated with “difficult.”
SECTION 7: How to Make Interviews More Difficult

Four Ways to Make Your
Interview Process More Difficult
Whether you adopt one or all four of the following tactics as part of efforts to make your
interviews more difficult, planning and prepping interviewers is key.
SECTION 7: How to Make Interviews More Difficult
CREATIVE
INTERVIEWING
TEST OR WRITTEN
ASSIGNMENT
PANEL
INTERVIEW PRESENTATION
• Determine defining factors
for cultural and skills fit.
• Use behavioral interviewing techniques.
• Read “How to Interview for Cultural Fit”
and “Oddball Interview Questions”
sections of this report.
• Determine objectives of test
or assignment: personality, values,
skills, etc.
• Decide how candidates will be moved
forward or eliminated based on test
results (scoring thresholds, ideal profile,
unacceptable answers, etc.).
• Prepare interviewers with
job description and resume.
• Identify a panel leader.
• Assign roles to each interviewer
based on job function or expertise.
• Solicit feedback via scorecard or
post-interview debrief.
• Determine objectives for
evaluation of presentation with team.
• Be specific about presentation
topic to candidate.
• Suggest ideal template or format for
slides or other presentation materials.
• Solicit feedback via scorecard or
post-panel debrief.

SECTION 8:
Illegal Interview Questions
Federal and state laws protect employees from discrimination by age, race, gender,
national origin, citizenship, disabilities, marital status, sexual orientation, arrest and
conviction record, military discharge status and pregnancy status. The purpose of a job
interview is to determine whether someone has the ability to do the job.

To prevent discrimination lawsuits,share this
list of questions which cannot be asked with
interviewers ahead of time.
• How old are you?
• When did you graduate from _______?
• Are you married?
• Are you gay?
• Do you have/plan on having children?
• Who will take care of your children while you’re at work?
• Is English your first language?
• Are you a U.S. citizen?
• What country are you from?
• Where were you/your parents born?
• What is your religion?
• Where do you go to church?
• What clubs or social organizations do you belong to?
• Do you have any disabilities?
• How is your health?
• How tall are you? How much do you weigh?
• Have you ever been arrested?
• If you’ve been in the military, were you honorably discharged?
This list is not intended to be complete or constitute legal advice. If you have questions about the legality of interview questions,
please consult your organization’s attorney.
SECTION 8: Illegal Interview Questions

SECTION 9:
Keeping the
Candidate Informed
When candidates know what’s coming next, they feel respected and valued.
When they receive prompt and personalized rejection notifications, they’re more likely
keep a positive impression of your company despite the rejection.

Set Expectations at Every Step
Make sure candidates know:
• General timeline for hiring process
• Names and roles of interviewers prior to each round
• Useful information such as expectations for a particular meeting,
personal quirks or objectives of specific interviewers
• Expected response time after each step
Notify Candidates
Create rejection template emails that mention the interview steps
completed by the candidate. Personalize each email by the recipient’s
name and the name of the team and/or team members. Create a separate
template for each of these steps:
• Initial phone/video screen
• Phone/video screen and test
• First round of interviews
• Second round
• Presentation
Send emails as soon as a candidate is rejected.
Mention if you would like them to apply for another role at the company in the future.
Ask candidates to write a review on Glassdoor: “If you’d like to share your experience
with others, feel free to write a review of your interview with us on Glassdoor.”
Call candidates who made it to the final round of a senior-level position,
spent a significant amount of time interviewing or traveled to the interview.
SECTION 9: Keeping the Candidate Informed

SECTION 10:
Exit Interview Questions
Exit interviews are an important tool to understand how to improve workplace
processes and culture. Whether you conduct exit interviews in person or via
written/online questionnaire, ask the following 10 questions to understand what your
company is doing well and what it could do better to engage and retain employees.
Of course, these questions will mainly apply to employees who voluntarily
leave and may not be appropriate if an employee is let go.

Questions to Better Engage and Retain Employees:
Why did you begin looking for a new job?
What ultimately led you to accept the new position?
Did you have the tools and resources you needed to effectively do your job?
If not, what was missing?
What three things could your manager or company do to improve?
How would you describe the culture of our company?
Give specific examples of things that you think defines our culture.
If a friend was looking for a job, would you recommend us? Why or why not?
What could have been done to keep you employed here?
What will you miss about working here?
What would you have wanted to know about our company before starting here?
Would you like to share any other unresolved issues or additional comments?
SECTION 10: Exit Interview Questions
1
2
3
4
5
6
8
7
9
10

In preparing this guide, we combed through hundreds of interview reviews for
top-rated companies on Glassdoor. With such a rich, competitive resource at your
disposal, we encourage you to look beyond your own company and interview reviews
on Glassdoor. In fact, studying your main competitors for talent (or similar
companies in your industry) and learning what makes them successful in candidates’
eyes can help you optimize your own strategies and tactics, giving you a
competitive talent acquisition advantage.
Check out our 2016 Best Places to Work lists
to learn from the pros.
Conclusion

About Glassdoor
With millions of company reviews, salary reports, interview reviews and benefits
reviews on more than 500,0001
companies worldwide, Glassdoor is a trusted
and transparent place for today’s candidates to search for jobs and research
companies. Glassdoor helps employers across all industries and sizes advertise
their jobs and promote their employer brands to a well-researched, highly
selective candidate pool. By advertising jobs via mobile devices, email alerts and
throughout Glassdoor, employers influence candidates at the moment they’re
making decisions. This results in better applicant quality at a significantly
lower cost-per-hire compared to traditional job boards.2
To get involved in the conversation on Glassdoor and start managing and promoting your employer brand,
email employers@glassdoor.com, call (415) 339-9105 or visit www.glassdoor.com/employers.
For the latest in recruitment marketing tips, best practices and case studies, follow us on Twitter: @GDforEmployers.
Sources: 1
Glassdoor Internal Data, January 2016; 2
Brandon Hall Group Report: Understanding the Impact of Employer Brand, November 2014
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