There Isn’t One Way to Do Social Media
VOICE IS AN ESSENTIAL ELEMENT In Social Media you need to be: Consistent Relevant Valuable Personable You You are speaking directly to your audience in a voice that reflects your identity.
WHY VOICE MATTERS  Voice Creates Movements “ I had a dream. ”
WHY VOICE MATTERS  Voice Changes History “ I do. ”
WHY VOICE MATTERS  Voice Identifies Brands “ Just do it. ”
WHY VOICE MATTERS  Voice Sells “ What ’ s in Your Wallet? ”
WHY VOICE MATTERS  Voice Creates Recognition “ I didn’t recognize your voice!”
WHY VOICE MATTERS
WHERE DO YOU USE VOICE? Website Content Blogs News Releases Brochures Emails Facebook Posts Tweets Linked In Profiles
EXAMPLES OF VOICE
EXAMPLES OF VOICE
EXAMPLES OF VOICE
HOW DO I FIND MY VOICE? * See handouts
WHAT AM I SAYING? High Quality Best Fastest Most Unique Boring!
 
“ Be Yourself, Everyone Else is Already Taken. ” –  Oscar Wilde

The Importance of Voice in Social Media Content Strategy