The document discusses the promotional package the author created for a horror film, consisting of a magazine cover, poster, and trailer. For both the magazine cover and poster, the author used the same cropped image of the villain's face to create recognition across the materials. The poster uses a dark color palette and fonts to indicate the horror genre, along with images suggesting someone is being watched. Both the poster and magazine cover follow this style. The trailer also uses musical and editing techniques typical of horror films to build tension. Overall, the author believes the main project and ancillary texts effectively convey the film is a horror genre piece through their shared visual elements and conventions.