Engage 2013 - Webtrends Streams - Technical

Webtrends Streams – Technical Track
Vijay Ilavarasan & Brad Gross
Program Management, Webtrends

Agenda
•  Streams Overview
•  Tagging & Implementation
•  Enrichment
•  Stream Types
•  Visualizations
•  Streams API
•  FAQ

Overview
Actionable to the
ecosystem

Visitor-level
intelligence

As-it-happens
Innovative, Disruptive and
Revolutionary stand alone solution
to drive customer results

#WTStreams

Customer Use Cases

A new way to view your business and interact with
customers
»  Engagement
»  Hygiene + Monitoring
»  Action on Analytics
»  Ad Networks + Promotions
»  Content Targeting

Targeting
Customer Systems

Remarketing

Campaigns
Visualize your
business as-it-happens Fuel Your Marketing
Visitor Takes Action Ecosystem
on Website
Webtrends Streams

1 2 3

1. Streaming Data 2. Enrich with 3. Push via
Collection Geo, Browser, Device Streaming API

Streams - Overview

Tag

Analy1cs

Server
[A9/A10]

statse.webtrends

SCS
Alternate
:

10.2
tag
Log
Re-‐player

(6
min
delay)

scs.webtrends
WT

Visuals

[SCS]
Streaming

Enrichment
&
Streaming
API

Collec1on
Servers
Analysis
[SAPI]

Custom
Visuals

Streams – Technical Track

TAGGING & IMPLEMENTATION

Implementation Styles
•  Analytics + Streams : Log replayer
•  Analytics + Streams : SCS tag upgrade
•  Analytics + Streams : Replayer àSCS
•  Streams Only : SCS

Analytics + Streams: Log Replayer

Tag

Analy1cs

Server
[A9/A10]

statse.webtrends

SCS
Alternate
:

Older
tag
Log
Re-‐player

(6
min
delay)

WT

Visuals

Enrichment
&
Streaming
API

Analysis
[SAPI]

Custom
Visuals

Analytics + Streams : SCS tag

Tag

Analy1cs

Server
[A9/A10]

statse.webtrends

10.2
tag

scs.webtrends
WT

Visuals

[SCS]
Streaming

Enrichment
&
Streaming
API

Collec1on
Servers
Analysis
[SAPI]

Under
3
seconds

Custom
Visuals

Analytics + Streams : Replayer à SCS

Tag

Analy1cs

Server
[A9/A10]

statse.webtrends

Temp
provision:

10.2
tag
Log
Re-‐player

(6
min
delay)

scs.webtrends
WT

Visuals

[SCS]
Streaming

Enrichment
&
Streaming
API

Collec1on
Servers
Analysis
[SAPI]

Under
3
seconds

Custom
Visuals

Streams Only : SCS

10.2
tag

scs.webtrends
WT

Visuals

[SCS]
Streaming

Enrichment
&
Streaming
API

Collec1on
Servers
Analysis
[SAPI]

Under
3
seconds

Custom
Visuals


ENRICHMENT

Enrichment
•  Geo (City, Region, Country…)
•  Device (Tablet, Mobile phone …)
•  Browser & OS (Chrome, Safari …)
•  Traffic Source (Social, Campaigns..)
•  Search (Source, Phrases..)


STREAM TYPES

Stream Types
•  Content
•  Traffic Source
•  Campaigns
•  Scenarios
•  Ad Events
•  Hygiene
•  Click Activity
•  Mobile Apps


VISUALIZATIONS

Devices
Viz
(Egg
Toss)
Traffic
Source
Viz
(Seismograph)

Focus:
Devices
&
Top
Pages
Focus:
Traffic
Sources
&
Content
Group

Stream
Type:
Content
Stream
Type:
Traffic
Source
(+
Content)

Campaign
Viz
Map
Viz

Focus:
Campaign
Landing
Page
and
Sources
Focus:
Global
Shopping
Scenarios

Stream
Type:
Campaign
(+
Traffic
Source)
Stream
Type:
Scenario


STREAMS API

Developing a new App

Register an App Get Access Token Build & Run Viz

•  This requires •  This can be a simple
•  Admin Settings
providing credentials JavaScript App or
•  Enter App name and (signed request) in more advanced
Domain exchange for a Token.
•  Get the secret •  This needs to run on a
Server at the customer
site

SAPI Query Structure
•  Example: Opening a stream
{
"access_token": "<TOKEN>",
"command": "stream",
"stream_type": "return_all",
"query": "select *",
"api_version":"2.0","schema_version":2.0"}
}
•  Example: Filtering a stream
{
"command": "filter",
"query": "select cs-host",
"api_vesion":"2.0",
"schema_version":2.0"
}

SAPI query statements
•  A good query selects only the necessary data to be streamed and kept in
memory for processing.
•  select: Specifies the part of the stream to return (for example, content
group (wt.cg_n) and sub-content group (wt.cg_s).
•  where: Specifies how to filter the stream (for example, include only events
from the UK with a certain campaign ID).

= is equal to like is like (use with * wildcard)

!= is not equal to nlike is not like (use with * wildcard)

•  and/or logical operators can be used in where clause

•  select data.wt.cg_n, data.wt.cg_s
where ext.geo.country=united+kingdom and
data.wt.mc_id=456


FAQ

Supported Browsers
•  WSS (Web Secure Socket)
•  Chrome on all OS
•  Safari 6 on Mac
•  WS (Web Socket)
•  Chrome on all OS
•  Safari 5 on Windows and Mac
•  Non (yet) Supported:
•  Internet Explorer
•  Firefox

Supported Tags

•  V8 and above
NOTE: need V10 or above for Click Activity (Heat Map parameters)

Streams: Top 5 Take-Aways
•  Revolutionary Stand Alone solution
•  Rich Visitor level data that is Actionable
•  Zero install start for existing clients
•  Engaging customizable Visualizations
•  Very powerful API

Sessions You Must See
•  Thursday 9am – 1pm: Streams
Workshop
–  Hands-on training

•  Streams Booth @ Solutions Pavilion

Thank You
Vijay Ilavarasan, Program Manager
Brad Gross, Program Manager
Webtrends

Vijay.ilavarasan@webtrends.com
blogs.webtrends.com

Engage 2013 - Webtrends Streams - Technical

Engage 2013 - Webtrends Streams - Technical

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