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![1. How to Create an All-Star LinkedIn Profile
[Infographic] - http://bit.ly/2p41CNO
2. Build a Content (Value) Strategy
3. Find Influencers
4. Be consistent in posting
5. Write at least one article a month
6. Ask & Answer questions in active groups
7. ADD VALUE](https://image.slidesharecdn.com/drpost-linkedintobuildexpertise-180730175039/75/Dr-post-linkedin-to-build-expertise-21-2048.jpg)
![1. How to Create an All-Star LinkedIn Profile
[Infographic] - http://bit.ly/2p41CNO
2. Build a Content (Value) Strategy
3. Find Influencers
4. Be consistent in posting
5. Write at least one article a month
6. Ask & Answer questions in active groups
7. ADD VALUE](https://crownmelresort.com/image.slidesharecdn.com/drpost-linkedintobuildexpertise-180730175039/75/Dr-post-linkedin-to-build-expertise-21-2048.jpg)
Uploaded byAshford University
Dr post linkedin to build expertise
The document provides tips on how to use LinkedIn to build authority and expertise, including creating an all-star profile with complete information, understanding the different levels of connections, posting valuable content on a consistent basis, finding and engaging with influencers, and taking action such as writing articles and participating in groups to add value for others. The goal is to use LinkedIn strategically to showcase one's professional experience and reputation since recruiters and connections use the site to research candidates.
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Dr post linkedin to build expertise
- 1. How to useLinkedIn to Build Your Authority and Expertise Dr. Michelle Post, SMS http://www.thepostinstitute.org/ Cell: 719-651-5415 Michelle@thepostinstitute.org
- 3. Dr. Michelle Postis a driven, passionate, and experienced leader, teacher, social media strategist, connector, and national and international speaker. Her desire to connect and inspire throughout more than three decades of career translates into her ongoing effort to help the development of ideas, people, content, and learning. Dr. Michelle Post, SMS When you don’t know, what you don’t know, give me a call, I would love to help. Need Resources? - https://www.thepostinstitute.org/
- 5. • What isLinkedIn? • Why use LinkedIn? • Your LinkedIn Profile the first 6 items someone sees • How to design an all-star profile • Understanding the 3-Levels of Connection – Example: Dr. Post Connections • Accepting LinkedIn Connections • What to Post on LinkedIn • Where to Post on LinkedIn • When to Post on LinkedIn • LinkedIn Content Stats • Best Practices for Posting • Create a Content (Value) Strategy • Find Influencers • Your Turn to Take Action Lessons to Learn
- 6. What is LinkedIn? LinkedInis the world's largest professional network with hundreds of millions of members, and growing rapidly. Our mission is to connect the world's professionals to make them more productive and successful. (LinkedIn, n.d.) LinkedIn has more than 500 million users 260 million LinkedIn users are logging in each month Number of New LinkedIn members per second: 2 40% of monthly active users use LinkedIn daily LinkedIn is the most-used social media platform amongst Fortune 500 companies Resource: (Gallant, 2018)
- 7. Why use LinkedIn? All-StarLinkedIn Users Are 40 Times More Likely to Get Contacted - http://muse.cm/2p6bd3V LinkedIn SlideShare now has 70 million monthly active users There are 9 billion content impressions in the LinkedIn feed every week Only 3 million users share content weekly 91% of marketing executives list LinkedIn as the top place to find quality content Only 1 million users have published an article on LinkedIn About 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level) Resource: (Gallant, 2018)
- 9. Nathan Tanner (n.d.)states it takes 7 essential elements to have a completed profile: 1. Industry and location 2. An up-to-date current position (with a description) 3. Two past positions 4. Education 5. Skills (minimum of three) 6. Profile photo 7. At least 50 connections, but 500+ improves your profile searchability Sections you can edit in your profile • Name • Headline • Location • Industry • Photo • Contact Info • Summary • Experience • Education • Recommendations • Certifications • Courses • Honors & Awards • Languages • Organizations • Patents • Publications • Projects • Skills & Endorsements • Test Scores • Volunteer Experience Don’t Forget! Groups, Influencers, Publishing & Updates How to design an “All-Star Profile”
- 11. Power of LinkedInConnections
- 12. Building a Network •Professional Bio Picture • Strong Tag Line • Complete Profile (endorsements, recommendations, status updates) • Number of Connections • Mutual Connections • The quality of their connections • Personal invitation request • Person you know, have met face-to-face, shared interests, alumni or a university or a work colleague Intentional Connecting • The possible connection is the contact person for the company you would like to do business with • A possible connection has someone in their network that you would like to be connected too • A possible connection is looking for your products and/or services • Once connected, build the relationship with a thank you email and provide a free CTA Accepting LinkedIn Connection Requests Unsure who to accept or reject on LinkedIn? Consult this flowchart - http://bit.ly/2JefWum
- 14. Where to PostContent Don’t Forget About Groups
- 15. When to Poston LinkedIn
- 16. LinkedIn Content Stats How-to& list posts perform the best on LinkedIn Long-form content gets the most shares on LinkedIn (1900 words got the most shares) Posts split into 5, 7, or 9 headings perform the best Articles with titles between 40-49 characters perform the best on LinkedIn LinkedIn articles featuring exactly 8 images far outperform the rest Articles without video perform better than those with video Of the 500 most shared LinkedIn articles in 2016, 30 were small lists Less than half of the 30 most shared articles of 2015 & 2016 were written by LinkedIn influencers Of the 10,000 most shared articles of the last 5 years, only 6% were written by influencers Resource: Gallant, 2018
- 18. Create a Content(Value) Strategy 1. Create an “All-Star” profile 2. Post daily content that solves problems 3. Personalize connections 4. Find & connect with influencers Content ideas to add Value to Others • Encouraging quotes • Positive stories • Industry articles • Answering questions • Offer guidance • Share useful information • Provide how-to tips • Make connections • Share others’ information • Publish your expertise • Offer checklists and templates Try not to become a man of success, but rather try to become a man of value. Albert Einstein
- 19. Find Influencers • Lookfor people who have a large following on LinkedIn • Perform a Google search for industry experts and then check to see if they are on LinkedIn and follow them • Use BuzzSumo to find top content producers on LinkedIn and follow • Use LinkedIn’s advanced search engine by entering specific keywords
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- 21. 1. How toCreate an All-Star LinkedIn Profile [Infographic] - http://bit.ly/2p41CNO 2. Build a Content (Value) Strategy 3. Find Influencers 4. Be consistent in posting 5. Write at least one article a month 6. Ask & Answer questions in active groups 7. ADD VALUE
- 22. “Nearly every industryuses LinkedIn to find and vet job candidates, and over 90% of recruiters rely on the site, according to data from the Society of Human Resource Management. So your profile can’t just be a storage unit for career contacts — it needs to be a living, breathing record of your professional life.” (Bahler, 2018) “This is your online reputation. Take control of it.” ~ Donna Serdul
- 23. Got Questions? Drop mean email michelle@thepostinstitute.org