FREE Do It Yourself Link
 Building Strategies to
  Increase Your SEO


    Vicki Garcia, President
    619.660.6037
The Answer!
Strategy
1. Know Your Keywords
       Do a little research
(http://www.googlekeywordtool.com/
Strategy
2. Group Your Keywords into market
sectors &Categorize your keywords
into Subjects (So, if you sold gardening supplies, for example)
•Seeds
•Plants
•Garden furniture
•Water features
•Barbeques
Strategy
3. Focus Your Link Building on Each
Market Sector (or niche)
•Gas barbeques
•Charcoal barbeques
•Portable barbeques
•Barbeque accessories
Management & Metrics
   4. Determine Who Will Do the Work




“Work flows to whoever is willing to take it.”
Management & Metrics
5. Can You Make Rapid Changes to
Your Website?
•    Do new blog posts
     need approval?
•    Can you allocate
     time regularly?
Management & Metrics
6. Be Sure You Have a Tool to
Measure Results

You can track
where your traffic
is originating
Management & Metrics
We Recommend www.VisiStat.com
$29 per month if you sign up on line.
$20 per month if I set it up for you.

Email me at vicki@marketing-impressions.com or
call 619.660.6730
Management & Metrics
Management & Metrics
Prospect Hunting

7. Find Relevant Blogs.

Make comments,
don’t mention
yourself at first
Prospect Hunting

8. Monitor News Sites

Stay informed,
comment, be supportive
and helpful, make friends
Prospect Hunting
9. Build a Press List
     Journalists, on-line wire services
     (http://www.prweb.com/)
Prospect Hunting
      10. Join Forums

      Register, use your
      signature, be helpful,
      earn trust
Online forums are an online destination used to meet, share ideas and
ask questions to people who have a shared interests, their very nature
provides for access to communities of people interested in something
very specific.
Prospect Hunting
11. Look for Specialized Social Sites
   http://tinyurl.com/3j495be
   Here’s a list
Prospect Hunting
12. Look for Specialist Groups on
Big Social Sites
Prospect Hunting
13. Look for Local Sites & Small
News Sites
    Make Contact
    Search for a forum
Prospect Hunting
14. Join Local Trade and Networking
Associations
        Get active in the real world.
Your website should be listed on
their directory. Contribute to
their content and have a link to
your website.
Prospect Hunting
  15. Require Vendors and Suppliers
  to Link to Your Website




Quid Pro Quo = A Favor for a Favor
Prospect Hunting
16. Submit Articles on Your Topic
(Don’t forget the importance of
Keywords)

www.ezinearticles.com
Prospect Hunting
17. Find Directories
    Submit your site once it is
    established.

     Always get a review.
Prospect Hunting
18. Search Your Target Keywords
Frequently

Read all you can
and follow the
websites they
Mention.
Creating Content
The Internet Lives on Content

     Write it!
Creating Content
19. Look for Great Content

    See what other people are
    posting for examples.

    Practice, practice, practice
Creating Content
    20. “Repurpose” Other People’s
    Content

             Or, rewrite it yourself.

    Caution: Never use article spinners
“Plagiarism remains tolerated by 21st century artists.”
          http://en.wikipedia.org/wiki/Plagerism
Creating Content
21. Send Industry News to
Industry websites.

    Use Keywords, especially in the
    headlines

    Provide a regular supply, so you
    develop a following.
Creating Content
22. Invite Comments

    Get ideas, reality checks,
    controversies started.
Creating Content
23.   Interview Experts
24.   Review Other Websites
25.   Conduct Surveys
26.   Present Case Studies
27.    Create Lists (10 best, etc.)
Creating Content
29. Create Videos (post on YouTube)
30. Create Slide Show (post on
slideshare.net)
31. Publish infographics – make complex
subject understandable (see sample)

Always have a link back to your website
Creating Content
32. Create RSS Feeds
33. Publish & Distribute a
Newsletter (post it everywhere)
34. Submit to site-of-the-day sites
Creating Content
35. Spend Some Money on Google
Pay-Per-Click

36. Pay for http://www.urlwire.com/
Get Real
        You Can’t Do
        All of This and
        Do it Well.


A glass full is better than several
glasses nearly empty.
Visit Our New Website!
www.marketing-impressions.com




       For more great info and tips!

Do it yourself link building strategies to increase your seo

  • 1.
    FREE Do ItYourself Link Building Strategies to Increase Your SEO Vicki Garcia, President 619.660.6037
  • 4.
  • 5.
    Strategy 1. Know YourKeywords Do a little research (http://www.googlekeywordtool.com/
  • 6.
    Strategy 2. Group YourKeywords into market sectors &Categorize your keywords into Subjects (So, if you sold gardening supplies, for example) •Seeds •Plants •Garden furniture •Water features •Barbeques
  • 7.
    Strategy 3. Focus YourLink Building on Each Market Sector (or niche) •Gas barbeques •Charcoal barbeques •Portable barbeques •Barbeque accessories
  • 8.
    Management & Metrics 4. Determine Who Will Do the Work “Work flows to whoever is willing to take it.”
  • 9.
    Management & Metrics 5.Can You Make Rapid Changes to Your Website? • Do new blog posts need approval? • Can you allocate time regularly?
  • 10.
    Management & Metrics 6.Be Sure You Have a Tool to Measure Results You can track where your traffic is originating
  • 11.
    Management & Metrics WeRecommend www.VisiStat.com $29 per month if you sign up on line. $20 per month if I set it up for you. Email me at vicki@marketing-impressions.com or call 619.660.6730
  • 12.
  • 13.
  • 15.
    Prospect Hunting 7. FindRelevant Blogs. Make comments, don’t mention yourself at first
  • 16.
    Prospect Hunting 8. MonitorNews Sites Stay informed, comment, be supportive and helpful, make friends
  • 17.
    Prospect Hunting 9. Builda Press List Journalists, on-line wire services (http://www.prweb.com/)
  • 18.
    Prospect Hunting 10. Join Forums Register, use your signature, be helpful, earn trust Online forums are an online destination used to meet, share ideas and ask questions to people who have a shared interests, their very nature provides for access to communities of people interested in something very specific.
  • 19.
    Prospect Hunting 11. Lookfor Specialized Social Sites http://tinyurl.com/3j495be Here’s a list
  • 20.
    Prospect Hunting 12. Lookfor Specialist Groups on Big Social Sites
  • 21.
    Prospect Hunting 13. Lookfor Local Sites & Small News Sites Make Contact Search for a forum
  • 22.
    Prospect Hunting 14. JoinLocal Trade and Networking Associations Get active in the real world. Your website should be listed on their directory. Contribute to their content and have a link to your website.
  • 23.
    Prospect Hunting 15. Require Vendors and Suppliers to Link to Your Website Quid Pro Quo = A Favor for a Favor
  • 24.
    Prospect Hunting 16. SubmitArticles on Your Topic (Don’t forget the importance of Keywords) www.ezinearticles.com
  • 25.
    Prospect Hunting 17. FindDirectories Submit your site once it is established. Always get a review.
  • 26.
    Prospect Hunting 18. SearchYour Target Keywords Frequently Read all you can and follow the websites they Mention.
  • 27.
    Creating Content The InternetLives on Content Write it!
  • 28.
    Creating Content 19. Lookfor Great Content See what other people are posting for examples. Practice, practice, practice
  • 29.
    Creating Content 20. “Repurpose” Other People’s Content Or, rewrite it yourself. Caution: Never use article spinners “Plagiarism remains tolerated by 21st century artists.” http://en.wikipedia.org/wiki/Plagerism
  • 30.
    Creating Content 21. SendIndustry News to Industry websites. Use Keywords, especially in the headlines Provide a regular supply, so you develop a following.
  • 31.
    Creating Content 22. InviteComments Get ideas, reality checks, controversies started.
  • 32.
    Creating Content 23. Interview Experts 24. Review Other Websites 25. Conduct Surveys 26. Present Case Studies 27. Create Lists (10 best, etc.)
  • 33.
    Creating Content 29. CreateVideos (post on YouTube) 30. Create Slide Show (post on slideshare.net) 31. Publish infographics – make complex subject understandable (see sample) Always have a link back to your website
  • 35.
    Creating Content 32. CreateRSS Feeds 33. Publish & Distribute a Newsletter (post it everywhere) 34. Submit to site-of-the-day sites
  • 36.
    Creating Content 35. SpendSome Money on Google Pay-Per-Click 36. Pay for http://www.urlwire.com/
  • 37.
    Get Real You Can’t Do All of This and Do it Well. A glass full is better than several glasses nearly empty.
  • 38.
    Visit Our NewWebsite! www.marketing-impressions.com For more great info and tips!