Developing a Communication Plan (notes)

Developing a Communication Plan (notes)

• 1.
  Developing a Communication Plan MarcThompson AET 560 Christine Nortz 8-22-16
• 2.
  Launching the Communication Plan •Provide employees with valid reasons for the change • Create a sense of urgency regarding the need for change • Explain steps in the change process • Provide support for employees throughout the change process • Create commitment amongst employees Communication plans are used to express the need for change to all members of the organization. Leaders at Rockingham Community College can launch the communication plan in a face to face meeting where the need for change is outlined and explained.
• 3.
  Technology Needed toAccomplish the Plan • Blogs • Social media • Email • Text • Website Leaders can communicate with employees throughout the change process using a variety of tools made possible by technology. Rockingham Community College can use the school website as a tool to communicate with instructors and other staff. The school should also utilize emails and text messages as a way to communicate important timely information. The school’s social media account can also be provide instructors and staff with information regarding changes.
• 4.
  Evaluating Effectiveness of OrganizationalChange • Collect data • Comparative data analysis • Establish a goal(s) • Create measures • Questionnaires In the case of Rockingham Community College, the effectiveness and impact of management’s response to the change can be tested by the time it takes them to fill the two vacancies, their ability to ensure that stability is maintained throughout departments during the physical relocation process, and the ability to reestablish a sense of security among instructors.
• 5.
  Generating Feedback for ContinuousImprovement • Surveys • Questionnaires • Interviews • Build teams Leaders at Rockingham Community College can use a variety of techniques to obtain feedback for continuous improvement. Aside from staff meetings where instructors are able to voice opinions and concerns, surveys, interviews and questionnaires will be used to provide leaders with info that will allow them to make adjustments that will improve the organization on a constant basis.
• 6.
  Addressing Negative Responsesor Communication • Be appreciative of all responses • Use these responses as a way to learn how employees feel • Allow these employees especially to have a part in the change process • Solicit ideas from these people for continuous improvement Shared diagnosis and mutual engagement can also be used by leaders at Rockingham Community College to address negative responses and resistance.
• 7.
  Addressing Negative Responsesor Communication (cont.) • Shared diagnosis • Mutual engagement • Shared decision-making • Rules for communication (positive, constructive, professional) Shared diagnosis and mutual engagement can also be used by leaders at Rockingham Community College to address negative responses and resistance.
• 8.
  How will thisplan affect organizational change This plan should enable Rockingham Community College to experience a smooth organizational change. This plan will reestablish a feeling of security among the instructors and maintain the credibility of certain departments at the school.
• 9.
  Conclusion • Communication plansare used to express the need for organizational change. • Leaders must provide valid reasons why the change is necessary