Download as KEY, PPTX
Uploaded byOliver Starr
Curation: The Third Frontier of the Web (slides for presentation at FutureMidwest 2011)
The document discusses the third frontier of the web, focusing on the democratization of curation, which allows anyone to view, publish, and organize documents online. It emphasizes that curation is essential for enhancing content quality and fostering meaningful insights, with references to influential voices in the space predicting its significance. Additionally, it highlights Pearltrees as a leading social curation community demonstrating early democratization efforts.
Curation: The Third Frontier of the Web (slides for presentation at FutureMidwest 2011)
- 1. The Third Frontierof the Web the democratization of curation and why it matters Presented by Oliver Starr, Chief Evangelist, Pearltrees
- 2. Please follow @owstarron Twitter for updates and additional information.
- 4. Three Functional Aspects of the Web 1. Allow anyone to view any published document 2. Allow anyone to publish any type of document 3. Allow anyone to organize the collection of documents
- 5. Three Functional Aspects of the Web 1. Allow anyone to view any published document Uniform Resource Locator / URL (originally called UDI) Hyper Text Transfer Protocol / HTTP Hyper Text Markup Language / HTML
- 6. Three Functional Aspects of the Web 2. Allow anyone to publish any type of document
- 7. “I wanted tolower the bar to publishing about as far as it could go.” Ev Williams, Twitter Co-Founder
- 8. Three Functional Aspects of the Web 3. Allow anyone to organize the collection of documents
- 9. Curation: Cu*ra"tion (ku-ra-shun) the selectionof, care for and presentation of the objects entered into a collection
- 10. some finer pointson the topic...
- 11. Aggregation isnot...
- 12.
- 13.
- 14.
- 15. Almost Everyone isa Curator!
- 16.
- 17. Did you selectyour outfit today?
- 19. But what doesthis have to do with the web?
- 20. Technological innovation resultedin the democratization of each of the two prior aspects of the web.
- 22. Is curation reallythe next BIG thing?
- 23.
- 24.
- 25.
- 26.
- 27.
- 28. What Influencers areSaying:
- 29. ”Plus, we wantto curate our lives and now that more and more of you will be pouring your lives into Twitter and Facebook you'll want to save some of those moments in a more permanent, and curated, way. It's a billion dollar opportunity just sitting out there. Anyone working on this?” Robert Scoble, Scobleizer.com
- 30. “In short, curationis the new search. It's also the old search. And it's happening again, and again” Paul Kedrosky, Infectious Greed
- 31. “The next bigtrend will be curation.” Yuri Milner, Digital Sky Technologies
- 32. We’re already seeingthe beginning of the democratization process...
- 33. Pearltrees the firstand largest social curation community: 110,000 registered users 10,000,000 page views last month
- 34.
- 35. I’m looking forsomething I know exactly what I’m fun/Interesting looking for Curated Content Serendipitous Discovery Targeted Search Highly Random Sweet Spot for Research Highly Specific
- 36. Why is CurationSo Important?
- 37.
- 38. Curation is oneof the fundamental principals of the Web
- 39. Curation can improvethe quality of your content
- 40. Allows you toproduce meaningful insight without having to depend completely on your own original content
- 41. You should understandthe various curation tools and use them in appropriate ways
- 42. Make it easyfor your audience to curate the content you create and you become part of a larger conversation
- 43.
Editor's Notes
- #2 Based upon Patrice Lamothe’s Post “The Web’s Third Frontier” which originally appeared on his blog Cratyle.net (http://www.cratyle.net/en/2010/03/11/the-webs-third-frontier/)\n
- #3 \n
- #4 Tim Berners-Lee, the inventor of the technologies that spawned the modern internet.\n
- #5 Tim’s vision for the Web\n
- #6 What he created and how this resulted in Web 1.0\n
- #7 The technologies that democratized published and resulted in Web 2.0\n
- #8 www.en.wikipedia.org/wiki/Evan_Williams_(entrepreneur)\n
- #9 The technologies that are democratizing curation and which will ultimately result in Web 3.0\n
- #10 Just what is curation? \n
- #11 \n
- #12 \n
- #13 \n
- #14 YouTube Exhibit Displayed on Exterior of Guggenheim in NYC: www.allartnews.com/after-23358-submissions-mediums-collide-at-youtubes-guggenheim-exhibit/\n
- #15 \n
- #16 \n
- #17 \n
- #18 The curation process: aggregate items into a collection, make choices about which items from a collection you wish to exhibit, use discernment to make those choice.\n\nIn this case you might have asked yourself, what impression do I wish to make, who will see me, how do I want to be perceived, what is the context of my presentation, etc.\n
- #19 Almost everyone. (of course there’s no accounting for taste)\n
- #20 \n
- #21 \n
- #22 Which is why we’re now dealing with Friend Requests from our Grand Parents\n
- #23 Three Principal Reasons\n
- #24 Not sure if it’s been so visible way out here in the midwest, but in Silicon Valley curation has been the buzzword of 2011 - so far.\n\nRecommended Reading: Curation Nation by Steven Rosenbaum\n
- #25 Over the past 12 months almost a dozen startups that focus on some aspect of curation have launched. Pearltrees, Storify, Paper.li, Curated.by, YourVersion, BagTheWeb, KeepStream, and even Quora\n
- #26 Real time news curation \nOrganizing the web via questions and answers\nGiving you the best “deep dive” experience\nBuilding a true interest graph\n
- #27 Andrew Carvin’s Tunisian “Storify”: www.storify.com/acarvin/sidi-bou-zid-a-jasmine-revolution-in-tunisia\n\nOliver Ding’s BagTheWeb’s curation of stories about Andrew Carvin’s work: www.bagtheweb.com/b/HliqR3 \n\nAnd a Pearltree that gives you a full overview of the events themselves: http://pear.ly/Ia0v \n
- #28 Investments:\nQuora - $11 Million at $86 million pre\nPearltrees -- 3.8 million Euro\nStorify -- $2 million from Khosla Ventures\n
- #29 Scoble: www.scobleizer.posterous.com/the-new-billion-dollar-opportunity-real-time\n
- #30 Scoble: www.scobleizer.posterous.com/the-new-billion-dollar-opportunity-real-time\n
- #31 Kedrosky: www.paul.kedrosky.com/archives/2011/01/curation_is_the.html\n
- #32 Milner: www.gigaom.com/2011/03/16/yuri-milner-genius-investor-or-king-of-the-gold-rush/\n
- #33 Pearltrees example\n
- #34 homogenization of our community from professional to early adopter segment of pyramid\n
- #35 Where does Curation fit into today’s web and your workflow?\n
- #36 Curated content sits between random / serendipitous discovery and highly targeted search. It is most useful when you know what topic you want to study but don’t know what it is you want or need to know about the topic.\n
- #37 It provides context\n\nGives you a broader and/or deeper view of a topic\n\nAllows you to produce meaningful insight without having to depend completely on your own original content\n\nIs an essential part of any content strategy\n
- #38 It provides context\n\nGives you a broader and/or deeper view of a topic\n\nAllows you to produce meaningful insight without having to depend completely on your own original content\n\nIs an essential part of any content strategy\n
- #39 it is the third natural phase of the web based upon Tim Berner Lee’s underpinning concepts\n
- #40 \n
- #41 It provides context\n\nGives you a broader and/or deeper view of a topic\n\nAllows you to produce meaningful insight without having to depend completely on your own original content\n\nIs an essential part of any content strategy\n
- #42 Know which tool to use for which kind of curation. they are not one size fits all. find the ones that work best for you for each type of curation you are doing:\n\nReal time news\nTopic\nOpinion\nArchiving\nSearch\n
- #43 Use curation as another part of your bigger social media efforts to engage your community and crowd-source even better, deeper, more nuanced content from your fans and the biggest experts on the topics your company (or you) care about most\n
- #44 \n