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Creating Compelling Infographics
Creating Compelling Infographics This document provides guidance on developing effective infographics. It defines infographics as visual representations of information intended to present complex information quickly and clearly. Successful infographics make a clear point, highlight meaningful relationships in the data, and use visuals and colors creatively. An example infographic is described that uses social media data from Twitter to show CDC leadership the value of a robust social media outreach program for communicating health information. The workshop teaches how to collect and analyze relevant data, define the audience and goals, outline the key messages, and design the infographic.
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Creating Compelling Infographics
- 1. Creating Compelling Infographics Digital ScholarTraining Series, Workshop 2, Spring 2015 Katja Reuter, PhD Director of Digital Strategy and the electronic Home (eHome) Southern California Clinical and Translational Science Institute (SC CTSI) University of Southern California, Children's Hospital Los Angeles
- 2. The Challenge 1 Collectdata 3 Select most important data points 4 Develop a story Analyze data2 5 Develop your infographic
- 3. Defining Information Graphics, akaInfographics Graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. Doug Newsom and Jim Haynes (2004). Public Relations Writing: Form and Style. p.236.; Mark Smiciklas (2012). The Power of Infographics: Using Pictures to Communicate and Connect with Your Audience.
- 4. Why Infographics? They “canbe more precise and revealing than conventional statistical computations.” Tufte, Edward (1983). The Visual Display of Quantitative Information. Cheshire, Connecticut: Graphics Press. ISBN 0961392142
- 5. Make informationeasier to understand, digest, and recall 80% of what we see and do vs. 20% of what we read and 10% of what we hear - Lester, P. M. (2006). Syntactic Theory of Visual Communication http://neomam.com/infographics/13reasons Why Infographics?
- 6. More persuasive 67%of the audience were persuaded by verbal presentations + accompanying visuals vs. 50% by purely verbal presentations – Wharton School of Business. Effectiveness of Visual Language http://neomam.com/infographics/13reasons Why Infographics?
- 7. Characteristics of SuccessfulInfographics Makes a point, and makes it clearly without overwhelming the target audience (e.g., clear takeaway message, call-to-action) Highlights reliable, interesting data but avoids oversimplifying and distorting what the data have to say Highlights relationships between facts, context, connections that make information meaningful; encourages the eye to compare different pieces of data Visualizes data and information creatively Uses visuals and colors effectively that fit with the subject area Serves a clear purpose: description, exploration, tabulation or decoration; provides value Cites sources Adapted from: Tufte, Edward (1983). The Visual Display of Quantitative Information. Cheshire, Connecticut: Graphics Press; David McCandless (2009). The Visual Miscellaneum: A Colorful Guide to the World's Most Consequential Trivia; Hubspot: http://blog.hubspot.com/blog/tabid/6307/bid/28436/10-Traits-of-Amazingly-Awesome- Infographics.aspx
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- 9. A Visual Definitionof Disability Adjusted Life Year http://en.wikipedia.org/wiki/Disability-adjusted_life_year
- 10. Worldbank, http://media.creativebloq.futurecdn.net/sites/creativebl oq.com/files/images/2012/08/infographic45a.jpg Consequences of CurrentTrajectory and Benefits of Green Technologies
- 11. Developing an Infographic AnExample Centers for Disease Control and Prevention (CDC), Ebola, and Twitter
- 12. Collect and Analyzethe Data Symlur: http://www.symplur.com/
- 13. Define the TargetAudience The leadership at the Centers for Disease Control and Prevention (CDC). Their goal is to “protect America from health, safety and security threats, both foreign and in the U.S.”
- 14. Define the CommunicationGoals After reading the infographic, we want CDC leadership to: Invest in a robust Social Media Outreach Program at the CDC. Understand the value, effectiveness, and efficiency of tailored social media outreach using a tweet chat, and
- 15. Define the StoryYou Want to Tell Develop content outline of the main and sub content themes Include the key findings/data points that support the communication goals of the infographic
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- 17. Design: Using Easel.ly Demovideo: https://www.youtube.com/watch?v=0VHyKgdbUhU
- 18. Please See theDigital Scholar Page for More Information and Helpsheets Workshop 2: http://sc-ctsi.org/digital-scholar/#spring-2015
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- 20. Katja Reuter, PhD Directorof the electronic Home (eHome) program and Digital Strategies Southern California Clinical and Translational Science Institute (SC CTSI) University of Southern California, Children's Hospital Los Angeles Email: katja.reuter@usc.edu Twitter: @dmsci #DigiScholar14 Questions For more support, request a free consultation on www.sc-ctsi.org
- 21. Contact SC CTSI SCCTSI | www.sc-ctsi.org Phone: (323) 442-4032 Email: info@sc-ctsi.org Twitter: @SoCalCTSI