COURSE OBJECTIVES

COURSE OBJECTIVES

• 1.
  BRAND. ME Communicating for Careers Communicatingfor Employment (DCE323)
• 2.
  BRAND.ME Communicating for Careers On-linepresence CV with no mistakes, flash code to film and linked-in page Cover letter Summary of hard and soft skills and current objective 45 – 60 pitch explaining major accomplishment (trailer of the film that is ‘You’) Personal SWOT Better pronunciation Better use of action verbs Awareness of the importance of concrete examples when defining yourself Awareness of what an interviewer could be looking for and how to anticipate Greeting (first impression) and leave-taking (lasting impression) Communication strategies Stress control Body language
• 3.
  What Makes You,You Savoir  Write a targeted, persuasive CV and cover letter putting forward hard skills, soft skills, core competences, education and experience.  “Sell yourself” in 60 seconds.
• 4.
  What Makes You,You Savoir Faire  Anticipate and respond appropriately to employment interview questions.  Make yourself the most attractive candidate for the job.
• 5.
  What Makes You,You Savoir Etre  Be prepared and at ease during an interview.  Be aware of your strengths and weaknesses.
• 6.
  Core Competences  Defineyour core competences  Summarize your key talent  Give yourself personal direction  Use the right words to describe your achievements, accomplishments, strengths, studies and skills  Be specific, not general
• 7.
  Sharpen your Interview Skills “Tellme about yourself.” Do you have skills in  Leadership?  Creativity?  Initiative?  Communication?  Teamwork?... O.K. But can you prove it?”
• 8.
  The 60 SecondSell Imagine the CEO of a firm you really want to work for unexpectedly gets into a lift with you. Between the ground floor and the tenth, where she has her penthouse office, you have 60 seconds to make her want to give you a job interview. Will you do it?
• 9.
  Have a storyto illustrate each competence  how you acquired it  where you acquired it  a concrete example of when you put it into practice
• 10.
  Pay great attentionto your pronunciation, intonation and the energy you convey through tone and body language
• 11.
  Your future is inyour hands  Be yourself  Be a ‘strong brand’  Be natural  But above all,  Be prepared!
• 12.
  “A man isa success if he gets up in the morning and goes to bed at night and in between does what he wants to do” Bob Dylan