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Building Your Pipeline & Contacts through Social Media
- 1. B uilding YourPipeline and C ont act s t hrough Social Media B ob C argill @cargillcreative on Tw itter Senior Market ing C ont ent
- 2. B uilding YourPipeline and C ont act s t hrough Social Media A g e n d a • Writing, Content and Social Media • The Evolution of Communication • Twitter Moments • Social Media Revolution • Social Media Revolution Video • The State of Social Media • How to Stand Out on Twitter • Selfies • Personal Connections • How to Use LinkedIn to Build Your Pipeline and Contacts • Final Thoughts • Questions and Answers
- 7. From a Kodak Moment …
- 8. To a Twitter Moment …
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- 11. Social Media Revolut ion D id You K now by Erik Qualman PA GE 0 2 https://youtu.be/odoYOuvwjDE
- 12. Source: https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ Leading SocialMedia N etw orks Worldw ide http://mashable.com/2017/05/03/facebook- nearly-2-billion-users-earnings/ May 3, 2017
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- 14. You? N otSo Much!
- 15. Goldfish: 9 Seconds Human:8 Seconds
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- 17. …a self ieis a close second, t hough!
- 18. First it wasEllen DeGeneres at the 2014 Oscars ceremony and then it was Boston Red Sox superstar David Ortiz at the White House. Thanks to these two celebrities, the ubiquity of the front-facing camera on smartphones, and people's seemingly insatiable desire for attention, the selfie became an incredibly hot trend you still don't want to ignore. A Self ie Makes People Laugh
- 19. Source: http://www.cbsnews.com/news/taking-selfies-may-be-good-for-you-study-finds/ The Benef it of Taking Self ies
- 20. Source: https://twitter.com/theellenshow/status/440322224407314432?lang=en You couldw in a f ree self ie st ick…
- 21. The first onein the audience to tweet the correct answer to the following question to me, @cargillcreative, and tagging @champinternet, wins a free selfie stick (winner to be announced at the end of our session today)… How many people are featured in Ellen’s (@TheEllenShow) famous selfie? Free Self ie St ick Quest ion
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- 23. To be successfulon social media is really as easy as being mindful of the “Six Ways to Make People Like You” featured in Dale Carnegie’s classic book, “How to Win Friends and Influence People”… 1. Become genuinely interested in other people. 2. Smile. 3. Remember that a person’s name is to that person the sweetest and most important sound in any language. 4. Be a good listener. Encourage others to talk about themselves. 5. Talk in terms of the other person’s interests. 6. Make the other person feel important – and do it sincerely. “ H ow t o Win Friends and Inf luence People”
- 24. Personal C onnections = Social Media Success
- 26. “LinkedIn is a socialnetworking website for people in professional occupations.” LinkedIn – ’03 ( Over 500 Million U sers Today) Source: Wikipedia https://en.wikipedia.org/wiki/LinkedIn
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- 28. 1. Upload aprofessional- looking profile photo 2. Feature a strong background photo 3. Summarize your capabilities 4. Include your work history 5. Add projects and publications 6. Provide your education 7. Include your interests, organizations and more 8. Add other sections 9. Follow companies, influencers, etc. 10. Make connections 11. Give and get endorsements 12. Exchange recommendations 13. Join and create groups 14. Publish updates 15. Write articles 16. Check messages and notifications 17. Download the LinkedIn app 17 Ways t o B uild Your Pipeline and C ont act s t hrough LinkedIn
- 29. Use a professional-lookingprofile photo and dress as you do at the office. U pload a Prof essional - looking Prof ile Phot o
- 30. Feat ure aSt rong B ackground Phot o Add a custom background photo that reinforces who you are as a “brand.”
- 31. You have upto 2,000 characters to write your summary…include keywords, write in a friendly tone and proofread carefully. Summariz e Your C apabilit ies
- 32. Summariz e YourC apabilit ies You have up to 2,000 characters to write your summary…include keywords, write in a friendly tone and proofread carefully. This is your “elevator” speech.
- 33. You can useup to 100 characters for position and title. You should also add time period and location…use as many as 2,000 characters for each written description…use bullets for job responsibilities…and include specific results and achievements. Include Your Work H ist ory
- 34. The fact thatyou include projects, publications and more in your profile will help build your credibility. A dd Project s and Publicat ions The more supporting information you add, the easier it will be for others to find your profile.
- 35. Each of thesefields click through to external sites where both projects and publications reside. A dd Project s and Publicat ions
- 36. Note that youcan add plenty of additional details, media, etc. Provide Your Educat ion
- 37. All of thisinfo helps strengthen your reputation, increases trust and leads to more connections. Include Your Int erest s, Organiz at ions and More You can add related interests and organizations you belong to, honors and awards you have won, volunteer experience, etc.
- 38. Every section youadd to your profile not only makes it more likely you’ll come up in search, but also that you will be trusted by others as a credible resource they can count on for information, advice, expertise and knowledge. A dd Ot her Sect ions
- 39. You can followcompanies to learn, connect, engage and conduct business. Follow C ompanies, Inf luencers, et c.
- 40. You’ll get suggestionsfor contacts when you add your email address. You can search for people manually at the top of the page. Make C onnect ions You can use LinkedIn’s “People You May Know” feature for suggested connections.
- 41. You can makethe decision to receive a variety of email notifications, including invitations to connect, in your settings. Make C onnect ions
- 42. Note that endorsementsare like recommendations-”light.” They are an awesome way to call attention to your skills. Give and Get Endorsement s
- 43. You can exchangerecommendations with colleagues, partners and others as a way of helping each other stand out as experts people can trust. Exchange R ecommendat ions
- 44. LinkedIn recommendations enhance your reputation and demonstrateyour thoughtfulness of others. Exchange R ecommendat ions
- 45. Joining groups…this isan excellent way for you to learn, network and grow as a professional, not to mention stand out as a content contributor. Join and C reat e Groups
- 46. When you startyour own group, you and your organization enhance your thought leadership status. Three Steps to Creating a LinkedIn Group 1. Check “Interests” at the top of your home page and choose “Groups” from the menu. 2. Click on “My Groups.” 3. Click on the “Create Group” button and fill in the empty fields. Join and C reat e Groups
- 47. Sharing articles, photosor updates is not only a way to demonstrate your expertise, but also a great way to stay in front of your customers and prospects on LinkedIn. Publish U pdat es
- 48. When you write andshare articles on LinkedIn, it makes a great impression on customers, clients and connections. Writ e A rt icles
- 49. Check your messages, notifications, etc., leftto right, in the top upper right- hand side of your home page, on a regular basis. C heck Messages and N ot if icat ions
- 50. D ow nloadt he LinkedIn A pp
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- 52. D on’t SpinYour W heels
- 53. B e Persistent and Pat ient
- 54. B e Available,R esponsive and Engaging
- 55. St and outA mong t he C lut t er
- 56. It ’s Not A ll about You
- 57. R oll Outt he R ed C arpet f or Your Follow ers
- 58. C ome Outof Your Shell
- 59. D on’t Be C amera - Shy
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- 62. D rive Traff ic B ack t o Your Websit e
- 63. St ay ont he R ight Track
- 64. Bob Cargill • SeniorContent Marketing Strategist at Champ Internet Solutions • 30+ Years or Experience as a Marketing Professional • The New England Direct Marketing Association’s Direct Marketer of the Year in 2009 • Over 40 Awards for Copywriting, Creative Direction and Social Media • Gold from NEDMA for Blog in 2006 • Gold from NEDMA for Best Tweets in 2010 • Frequent Speaker at Industry Events and Elsewhere • Past President of the New England Direct Marketing Association (‘99- ’00) and Two Toastmasters Clubs • Graduate of Leadership MetroWest’s Leadership Academy (‘92)
- 65. Thank you! Bob Cargill SeniorContent Marketing Strategist Champ Internet Solutions @cargillcreative on Twitter