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Build your SharePoint Internet Presence with PowerShell
Ryan Dennis presented on automating the provisioning of complete, branded SharePoint sites using PowerShell. He demonstrated how to create a web application, site collection, configure features, apply branding, configure search, create subsites and pages, add content, and apply SEO meta tags using PowerShell code. The presentation emphasized that SharePoint can be used to build attractive public websites when designers and developers work together to leverage its capabilities while designing for its limitations.
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Build your SharePoint Internet Presence with PowerShell
- 1. Build your SharePoint Saturday Louisville, Kentucky July 28, 2012 SharePoint Internet presence Ryan Dennis with PowerShell
- 2. About The Speaker RyanDennis, MCTS, MCITP Senior SharePoint Engineer @ ICC Microsoft Virtual Technology Specialist (vTSP) www.SharePointRyan.com @SharePointRyan linkedin.com/in/ryandennis ryan@sharepointryan.com
- 3. What is aVTS? The Microsoft Virtual Technology Specialist Program (VTSP) is… • a select group chosen from the elite in Microsoft’s partner community • their primary role is to communicate the value of Microsoft Solutions to customers and to provide architectural guidance for Enterprise Integration solutions VTSPs also: • have guest access to information on the Microsoft corporate network such as knowledge bases, technical articles, training materials, and other resources • guest access to Microsoft facilities • priority for participating in Microsoft marketing events
- 4. General Information • Tweetit Out!! – Hashtag for this event: #SPSLouisville – Follow us: @SPSLouisville – Include your presenters • Check out SPTV – Man on the street interviews… – Footage will be shown at http://mysp.tv
- 5. Clean-Up Items • Fillout your evaluation forms! • Visit the Dugout for a sneak peak of SharePoint 2013 and Networking. • See you back at Home Plate for the Closing and Raffles!!
- 6. Tonight’s SharePint isgenerously sponsored by SharePint is being held right here at the Marriott immediately following the event. Visit the Rackspace booth for your ticket. For each unused drink ticket turned back in, a $5 donation will be made to charity.
- 7. SharePoint Saturday Louisvillehas been made possible because of a generous sponsorship from the following friends…
- 8. Agenda • What isSharePoint 2010 FIS? • Quick intro to Windows PowerShell • Implementing SEO tagging for high search rankings • Designing with SharePoint in mind (it CAN be pretty!) • Developing from a design • How WCM sites are MUCH improved in SP2013 • Using a spectacular set of PowerShell code to automate the provisioning of complete, branded sites • Q&A
- 9. What is SharePoint2010 FIS? • FIS = For Internet Sites • The license which allows you to build public-facing sites without paying for lots of CALs • Fundamentally it is no different than the standard SharePoint version, it’s all about the licensing… • For license specific questions, ask someone smarter than me…
- 10. Agenda • What isSharePoint 2010 FIS? • Quick intro to Windows PowerShell • Implementing SEO tagging for high search rankings • Designing for SharePoint (it CAN be pretty!) • Developing from a design • How WCM sites are MUCH improved in SP2013 • Using a spectacular set of PowerShell code to automate the provisioning of complete, branded sites • Q&A
- 11. Intro to WindowsPowerShell PowerShell …is a task-based command-line shell and scripting language designed especially for Windows system administration …has a task-based scripting language …includes powerful object manipulation capabilities …is built on the .NET Framework
- 12. Verb-Noun PowerShell uses aVerb-Noun syntax for its Cmdlets • Get-Something • Set-Something • New-Something • Remove-Something
- 13. SharePoint 2010 Cmdlets •500+ Cmdlets… • MUCH better than STSADM.exe… • Can automate complete installations and configurations… • Still doesn’t answer every scenario, leaving gaps in functionality… – Example: Get, New and Remove SharePoint Groups – no cmdlet, easy to write a custom function though…
- 14. Agenda • What isSharePoint 2010 FIS? • Quick intro to Windows PowerShell • Implementing SEO tagging for high search rankings • Designing for SharePoint (it CAN be pretty!) • Developing from a design • How WCM sites are MUCH improved in SP2013 • Using a spectacular set of PowerShell code to automate the provisioning of complete, branded sites • Q&A
- 15. Search Engine Optimization •Follow SEO Best Practices/Tips – Use meaningful site & page names – Great page titles – Accurate Meta Elements – Up-to-date Sitemap and Robots – Search-friendly redirects – Search-friendly menus/navigation – Faster response times – Better anchor text – Provide text content for rich media – Use Webmaster Tools to submit sitemap and monitor Analytics
- 16. Search Engine Optimization •SharePoint 2010 does not include SEO tools out of the box, but there are good options… – Mavention (http://mavention.nl) • Meta Fields • Robots • Page Not Found • Site Map XML Generator – IIS 7.0 SEO Toolkit – Custom…
- 17. DEMONSTRATIO N IMPLEMENTING SEO TAGGING
- 18. Demo Recap • Welooked at the Mavention Meta Fields feature… • Edited some meta tags… • Viewed the page source to see them in action… • Had some fun?!
- 19. Agenda • What isSharePoint 2010 FIS? • Quick intro to Windows PowerShell • Implementing SEO tagging for high search rankings • Designing for SharePoint (it CAN be pretty!) • Developing from a design • How WCM sites are MUCH improved in SP2013 • Using a spectacular set of PowerShell code to automate the provisioning of complete, branded sites • Q&A
- 20. Designing for SharePoint (SharePointCAN be pretty!)
- 21. Designing for SharePoint •Design teams should… – know enough about SharePoint to design around it’s strengths (and weaknesses)… – build list-based solutions so that content authors can easily and efficiently update and manage content… – work with development teams to ensure that their ideas can be implemented…
- 22. Designing for SharePoint ClutchInteractive, a division of Information Control Corporation, is an interactive marketing agency. We create innovative user- centric digital experiences rooted in exceptional design and technical expertise.
- 25. Agenda • What is SharePoint 2010 FIS? • Quick intro to Windows PowerShell • Implementing SEO tagging for high search rankings • Designing for SharePoint (it CAN be pretty!) • Developing from a design • How WCM sites are MUCH improved in SP2013 • Using a spectacular set of PowerShell code to automate the provisioning of complete, branded sites • Q&A
- 26. Developing the solution •By working with design teams, development teams can produce accurate, “pixel perfect” solutions in SharePoint 2010 • SharePoint doesn’t have to look like SharePoint • By leveraging the SharePoint list model, content authors can easily populate data which can be leveraged in custom branded web parts • SharePoint CAN be a best-in-class Web Content Management (WCM) solution
- 27. How WCM sitesare MUCH improved in SP2013 • SP2013 will include native SEO capabilities including: – Meta Fields • Title • Browser Title • Meta Description • Keywords • Sitemap Priority • Sitemap Change Frequency • Exclude from Internet Search Engines – XML Sitemap – Friendly URLs • No longer have to include /Pages or .ASPX in the page URL!!!
- 28. How PowerShell makesit all happen • Using PowerShell, we can automate: – Creating the Web Application – Creating the Site Collection(s) – Configuring Caching – Activating Features for Branding, SEO Tagging, etc. – Creating the Enterprise Search Center – Configuring Search Scopes and Target Results Page – Creating Subsites – Creating Pages – Adding Content to Pages – Making Dinner (OK, maybe not – but I’m sure V3 will)
- 29. Agenda • What is SharePoint 2010 FIS? • Quick intro to Windows PowerShell • Implementing SEO tagging for high search rankings • Designing for SharePoint (it CAN be pretty!) • Developing from a design • How WCM sites are MUCH improved in SP2013 • Using a spectacular set of PowerShell code to automate the provisioning of complete, branded sites • Q&A
- 30. DEMONSTRATIO N USING A SPECTACULAR SET OF POWERSHELL CODE TO AUTOMATE THE PROVISIONING OF COMPLETE, BRANDED SITES
- 31. Demo Recap • UsedPowerShell to automate: – Creation of the Web Application – Creation of the Site Collection(s) – Configuration of caching (BLOB, Output) – Feature activation – Application of custom branding – Search configuration – Subsite creation – Page creation – Content addition – SEO Meta Tag creation – Creation of custom footer list from list template – Warming up/caching of the sites for our viewing pleasure
- 32. Presentation Recap • SharePointCAN be pretty • Designers and Developers should work together throughout the entire project lifecycle to ensure success • PowerShell is an awesome way to automate the building of entire, content filled, branded, SharePoint-based websites
- 33. Got-Questions? Ryan Dennis, MCTS,MCITP Senior SharePoint Engineer @ ICC Microsoft Virtual Technology Specialist (vTSP) www.SharePointRyan.com @SharePointRyan linkedin.com/in/ryandennis ryan@sharepointryan.com
Editor's Notes
- #18 Talk about the Meta Fields and XML FeaturesDemonstrate how to edit the page fields using the Meta Fields featureShow page source after editing the fields
- #31 Talk about the Meta Fields and XML FeaturesDemonstrate how to edit the page fields using the Meta Fields featureShow page source after editing the fields