The slide deck we used to raise half a million dollars

The slide deck we used to raise half a million dollars

• 2.
  “the amount auser shares today is twice the amount they shared a year ago” - Zuckerberg’s Law “it won’t be long before Social Media Marketing will surpass SEO” - Donanza Social, the most important trend
• 3.
  How do youuse social to drive traffic?
• 4.
  Queue your updates
• 5.
  Traction • 800 PayingUsers • $150,000 annual revenue run rate • 97% margins • 55,000 users, growing 40% per month • 1.5 million updates Buffered
• 6.
  Milestones - Launched webapp January 2011 - 55,000 users ($150K revenue) October 2011 - Launch the API October 2011 - Integrated in 50 apps December 2011 - 100,000 users ($288K revenue) January 2012 - 1 million users ($3.6M revenue) January 2013
• 7.
  Business Model • Freemiummodel with consistent 2% conversion from Free to Paid plans • 5% churn equates to a LTV of $240 and allows us to pay up to $5 to acquire a free user • At 1M users, our projected revenue is $3.6M
• 8.
  Social Media Landscape • Of200M daily Tweets, 55% contain links • 4 billion items shared on Facebook per day • Zuckerberg’s Law shows exponential growth of sharing • Traffic through social is soon to surpass traffic from search
• 9.
  The effect ofBuffering “Buffer Finds Tweet Scheduling Can Increase Clicks by 200%”
• 10.
  A sharing standard -6 integrations so far - in talks with Reeder, Pocket and Feedly - We plan to become the default sharing standard in any app
• 11.
  Competition • Dashboards: Hootsuite,CoTweet, TweetDeck, Seesmic • Intelligent sharing: CrowdBooster, SocialFlow, Timely, Buffer • Publishers: Shareaholic, AddThis, yoono, Buffer • Scheduling apps: SocialOomph, Twaitter, LaterBro, Twuffer • Our differentiation: a platform approach Competitive Landscape
• 12.
  Team Joel Gascoigne Co-Founder, tookthe idea to revenue in 7 weeks, Masters in CS Leo Widrich Co-Founder, marketeer, took Buffer from 200 to 55,000 users Advisors Guy Kawasaki Former Chief Evangelist of Apple. Co- Founder of Alltop. Author of ten books Hiten Shah CEO / Co-Founder of KISSmetrics. Previously started CrazyEgg & ACS Previous Investors
• 13.
  founders@bufferapp.com