This document discusses bots and how companies are using them. It begins with an introduction about what bots are and examples of common bots. It then discusses how companies like KLM, Expedia, Mastercard, and Burberry are using bots for customer service on messaging platforms. It also discusses alternatives to bots but why they have not replaced bots. Finally, it discusses important requisites for effective bots like focusing content, analyzing customer needs, and close supervision during piloting.