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Auto components-august-2013
The Indian auto component industry has grown significantly over the past decade and is expected to continue growing robustly. Turnover increased from USD22.9 billion in FY07 to USD43.5 billion in FY12 and is projected to reach USD113 billion by 2020. Key drivers of growth include a rising and young Indian middle class, expansion of the domestic automobile industry, and increased global outsourcing from automakers to India. The industry benefits from strong support through policies aimed at promoting investment, exports, and R&D activities. Major global automakers are increasingly sourcing components from India.
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Auto components-august-2013
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- 3. Robust growth inAuto component • Turnover of the Indian auto component sector increased 15.7 per cent to USD43.5 billion in FY2011–12; growth is likely to remain robust at 8–10 per cent in FY2012–13 with the auto component industry expected to reach USD 113 billion by 2020 Rising indigenisation • During 2011–12, the indigenisation level of domestic players was around 95 per cent and foreign OEMs 65–70 per cent; indigenisation of foreign OEMs is expected to reach around 80 per cent by 2014 Growing automobile industry • The Indian automobile market is estimated to become the third largest in the world by 2020 with India's share in the global passenger vehicle market expected to jump to 8 per cent in 2020 from 4 per cent during 2010–11 Demographic advantage • The total working population (between ages 15–64) in India was around 780 million in 2011; it is expected to increase to nearly 900 million by 2030 Source: ACMA, CARE Research, Ernst & Young, Asian Development Bank. Aranca Research OEM: Original Equipment Manufacturer Expanding middle class • The middle class population in India will increase from 160 million people (over 50 per cent of the total US population) in 2011 to 267 million by 2016, equivalent to more than three times the population of Germany, the largest economy in Europe Among top steel producers • India is the fifth-largest producer of steel in the world and among the lowest-cost ones as well; the country is slated to become the second-largest steel producer by 2015. Steel is a key raw material used in automobiles
- 4. • The engineeringsector is delicensed; 100 per cent FDI is allowed in the sector • Due to policy support, there was cumulative FDI of USD14.0 billion into the sector over April 2000 – February 2012, making up 8.6 per cent of total FDI into the country in that period Growing demand Notes: NATRiP - National Automotive Testing and R&D Infrastructure Project; FY - Indian Financial Year (April to March); FY21E – Estimated figure for the financial year 2021; Estimates are from Automotive Component Manufacturers Association of India (ACMA); R&D – Research and Development Robust demand • Growing working population and expanding middle class are expected to remain key demand drivers • India is set to break into the league of top five vehicle producing nations Export opportunities • India is emerging as global hub for auto component sourcing • Relative to competitors, India is geographically closer to key automotive markets like the Middle East and Europe Policy support • Continued policy support in the form of Auto Policy 2002 and National Automotive Mission Plan 2002-16 • Strong support to R&D through establishment of NATRiP centres Competitive advantages • A cost-effective manufacturing base keeps costs lower by 10-25 per cent relative to operations in Europe and Latin America • Presence of a large pool of skilled and semi-skilled workforce amidst a strong educational system • Fifth largest steel producer globally hence a cost advantage FY12 Market size: USD43.5 billion FY21E Market size: USD113 billion Advantage India
- 5. Suspension & braking parts Source:Aranca Research Auto components Transmission & steering parts Equipment OthersElectrical parts Pistons and piston rings Engine valves and parts Fuel-injection systems and carburettors Cooling systems and parts Power train components Pressure die castings Hydraulic pneumatic instruments Gears Wheels Steering systems Axles Clutches Brake linings Shock absorbers Leaf springs Headlights Halogen bulbs Wiper motors Dashboard instruments Other panel instruments Starter motors Spark plugs Electric ignition systems(EIS) Flywheel magnetos Other equipment Sheet metal parts Body and chassis Fan belts Brake and brake assemblies Engine & engine parts
- 6. Number of players:organised vs. unorganised (FY10) Source: ACMA, Aranca Research The number of manufacturing units in the unorganised sector are far higher than those in the organised one Although lesser in number, the organised sector accounts for 77 per cent of total production (FY10) Production breakup: organised vs. unorganised (FY10) 77% 23% Organised Unorganised 600 5,800 Organised Unorganised
- 7. Number of playersby revenue in the organised sector (FY10) Source: ACMA, Aranca Research Large firms play a dominant role in the organised sector; of the total production in the sector in FY10, large Indian firms accounted for a major share (at 43 per cent); MNCs formed 15 per cent High-value precision engineering products are primarily produced by the organised sector From a sales perspective, about 30 per cent of firms have revenues higher than USD25 million (FY10) Production breakup in the organised sector (FY10) 46 51 82 179 245 > USD100mn Between USD50 and USD100mn Between USD25 and USD50mn Between USD5 and USD25mn < USD 1mn 43% 15% 42% Large Indian Players MNCs Others
- 8. Production volumes byproduct range (FY12) Source: ACMA, Aranca Research ‘Engine parts’ account for 31 per cent of the entire product range of the auto components sector followed by ‘drive transmission and steering parts’ (19 per cent) ‘Two wheelers’ is the largest domestic customer segment for the auto components industry Original Equipment Manufacturers (OEMs) dominate production volumes by market range; encouragingly, exports account for a healthy 15 per cent 31% 19% 12% 12% 10% 9% 7% Engine Parts Drive Transmission and Stearing Parts Body and Chassis Suspension and Braking Parts Equipments Electrical Parts Others
- 9. Domestic market shareby segment (FY12) Production volumes by market range (FY11) Source: ACMA, Aranca Research 60% 25% 15% OEM Replacement Exports77.3% 15.1% 4.7% 3.0% Two Wheelers Passenger Vehicles Commercial Vehicles Three Wheelers
- 10. Aggregate turnover* (USDbillion) Source: ACMA, Aranca Research * Turnover data covers the entire supply from the auto components industry to on-road and off-road vehicle manufacturers, and the aftermarket in India and overseas from both ACMA members as well as non-member firms (including component suppliers captive to the OEMs, unorganised and small players) Notes: CAGR – Compound Annual growth rate Revenues have risen from USD22.9 billion in FY07 to USD43.5 billion in FY12 – a CAGR of 13.7 per cent 22.9 26.5 23.0 30.1 39.9 43.5 FY07 FY08 FY09 FY10 FY11 FY12
- 11. Investments in theauto component sector (USD billion) Source: ACMA, Aranca Research Investments in the auto components sector increased at a CAGR of 28.4 per cent to USD2.3 billion in FY11 from USD0.66 billion in FY06 Investments in the sector slowed in FY12, but remained high 0.7 1.0 1.8 0.1 1.7 2.3 1.8 FY06 FY07 FY08 FY09 FY10 FY11 FY12
- 12. Value of autocomponent exports (USD billion) Source: ACMA, Aranca Research India’s exports of auto components increased at a CAGR of 17.4 per cent to USD6.9 billion during FY07-12 Europe accounts for the largest share of Indian auto components exports (36.0 per cent) followed by Asia (28.0 per cent) and North America (23.0 per cent) Shares in export volumes by geography (FY12) 36% 23% 28% 5% 1% 7% Europe North America Asia South America Australia Africa 3.1 3.8 4.0 3.4 5.2 6.9 FY07 FY08 FY09 FY10 FY11 FY12
- 13. Global components sourcing hub •Major global OEMs are planning to make India a component sourcing hub for their global operations • Several global Tier-I suppliers have also announced plans to increase procurement from their Indian subsidiaries • India is also emerging as a sourcing hub for engine components, with OEMs increasingly setting up engine manufacturing units in the country Improving product- development capabilities • Increased investments in R&D operations and laboratories, which are being set up to conduct activities such as analysis and simulation, and engineering animations • The growth of global OEM sourcing from India and the increased indigenisation of global OEMs is turning the country into a preferred designing and manufacturing base Inorganic route to expansion • Domestic players are acquiring global companies to gain access to latest technology, expand their client base and diversify revenue streams • Players such as Amtek Auto and Bharat Forge have adopted a dual-shore manufacturing model Source: Aranca Research Notes: OEM means Original Equipment Manufacturer
- 14. Growth drivers Demand-side drivers Policy support Supply-side drivers • Competitive advantages facilitatingemergence of outsourcing hub • Technological shift; focus on R&D • Market liberalisation • Establishing special auto parks and virtual SEZs for auto components • Lower excise duty on specific parts of hybrid vehicles • Robust growth in domestic automotive industry
- 15. Vehicle production inIndia* (thousand units) Source: Reserve Bank of India, Aranca Research Notes: * Loan outstanding at the end of financial year; ** Figures converted to USD at the exchange rate of USD1 = INR48 Favourable government policies • Launch of the Automotive Mission Plan, which allows FDI and tax holidays, has been favourable for the industry • Union Budget for FY14 extends the concessional excise duty of 6 per cent up to 31 March 2015 for battery manufacturers supplying to producers of electrically operated vehicles India Vehicle Loan Outstanding * (USD billion**) 12.9 13.3 16.5 19.8 FY09 FY10 FY11 FY12 CAGR:15.3% 3,124 912 16,330 9,700 2,350 30,231 Passenger Vehicles Commercial Vehicles 2&3 Wheelers FY12 FY21(E) Capacity addition in FY10 (thousand units) 600 500 400 250 200 200 Hyundai Tata Motors Nissan-Renault Maruti Toyota Ford
- 16. Auto Policy 2002 •Automatic approval for 100 per cent foreign equity investment in auto component manufacturing facilities • Manufacturing and imports in this sector exempt from licensing and approvals Automotive Mission Plan 2006–16 • Setting up of a technology modernisation fund focusing on small and medium enterprises • Establishment of automotive training institutes and auto design centres, special auto parks and auto component virtual SEZs NATRiPs • Set up at a total cost of USD 388.5 million to enable the industry to adopt and implement global performance standards • Focus on providing low-cost manufacturing and product development solutions Source: News Articles, Government Websites, Aranca Research Notes: NATRiP - National Automotive Testing and R&D Infrastructure Project Dept. of Heavy Industries & Public Enterprises • Created a USD 200 million fund to modernise the auto components industry by providing an interest subsidy on loans and investment in new plants and equipment • Provided export benefits to intermediate suppliers of auto components against the Duty Free Replenishment Certificate (DFRC) Union Budget 2013–14 • Concessional excise duty of 6 per cent has been extended up to 31 March 2015 for manufacturers of batteries supplying to producers of electrically operated vehicles • Exemption from basic customs duty on lithium-ion automotive batteries for manufacture of lithium-ion battery packs for supply to manufacturers of hybrid and electric vehicles
- 17. Design and Engineering skills Manufacturing skills Manpower costs Supplier base Raw materials EastAsia Korea China Thailand Indonesia Vietnam Central & Eastern Europe Czech Republic Romania Poland Slovakia Russia Hungary Turkey Latin America Brazil Mexico Less competitive than India In competition with India Source: ACMA, Aranca Research
- 18. Source: Respective CompanyWebsites, News Articles, Aranca Research (* Figure converted from EUR to USD at EUR/USD = 1.4) Global auto component players are increasingly adopting a dual-shore manufacturing model, using overseas facilities to manufacture few types of components and Indian facilities to manufacture the others • Hyundai plans to source gasoline and diesel engines from its Indian manufacturing operations for its domestic and global operations • The company is also planning to invest USD300 million for a new engine plant and metal pressing shop in India • Ford is investing USD72 million to expand its power-train facility in Chennai to further support its sales and export growth plans in India. • Plans to make India its manufacturing hub for engines for the Asia-Pacific region and Africa • Honda intends to set up a power-train facility in Rajasthan with an investment of USD115 million • The company has an export base for certain key engine components in India • Volkswagen plans to increase sourcing from India to 70 per cent of its total global sourcing • Plans to build engine assembly plant in India by 2015 and additional investment of USD84* million on component manufacturing
- 19. Source: ACMA, ArancaResearch • Indian manufacturers are embracing best shop floor practices such as 5-S, 7-W, Kaizen, TQM, TPM, 6 Sigma and Lean Manufacturing • Most players in the organised sector are certified ISO 9000, ISO 14001 and TS 16949 companies Innovation in design Focus on R&D • Increased deployment of IT-enabled automobile support systems such as global positioning systems (GPS), anti-braking systems (ABS), automatic speech recognition (ASR) and safety systems promoting innovation in the auto components industry • NATRiP centres are being set up by the government • Private players are keen to set up their R&D base in India Modern shop floor practices Awards received by Indian players Awards Number Total Productive Maintenance (TPM) Award 15 Deming Award 12 Japan Institute of Plant Maintenance (JIPM) Award 3 Japan Quality Medal 2 Shingo Silver Medallion 1
- 20. • Business Description VehiclesResearch & Development Establishment (VRDE), Ahmednagar • Research, design, development and testing of vehicles • Centre of excellence for photometry, electromagnetic compatibility (EMC) and test tracks Indore: National Automotive Test Tracks (NATRAX) • Complete testing facilities for all vehicle categories • Centre of excellence for vehicle dynamics and tire development Automotive Research Association of India (ARAI), Pune • Services for all vehicle categories • Centre of excellence for power-train development and material Chennai Centre, Tamil Nadu • Complete homologation services for all vehicle categories • Centre of excellence for infotronics, EMC and passive safety Rae Bareilly Centre • Services to agri-tractors, off-road vehicles and a driver training centre • Centre of excellence for accident data analysis International Centre for Automotive Technology (iCAT), Manesar • Services to all vehicle categories • Centre of excellence for component development, noise vibration and harshness (NVH) testing Silchar Centre, Assam • Research, design, development and testing of vehicles • Centre of excellence for photometry, electromagnetic compatibility (EMC) and test tracks Manesar Rae Bareilly Indore Ahmednagar Pune Chennai Silchar
- 21. Forging Iron Casting Aluminium Casting Machining& Sub- Assembly Assembly & Focused Products Developed Products Organic growth and integration Acquisition in India/overseas Joint ventures and technical partnerships Capacity expansion FY06 Turnover of USD109 million 9M FY13 Turnover of USD311.52 million 1987 1997 1999 2001 2003 2005 2006 2007 2008 2009 2010 2011 2012
- 22. Open Die Forging ClosedDie Forging Crank Shaft Front Axle Beams Hubs Transmission parts Organic Growth & Integration Entry into new markets like US, Greece Joint ventures and technical partnerships Acquisitions in various countries FY05 Turnover of USD291 million 9M FY13 Turnover of USD455.85 million ISO Accreditations 1960 1970 1980 1986 1990 1996 2000 2004 2005 2006 2007 2008 2009 2010 2011 2012
- 23. Domestic market potential(USD billion) Source: ACMA, Aranca Research The domestic market is expected to account for 80 per cent of total sales by 2020 with a total market size of USD80 billion Export market potential (USD billion) Exports will account for as much as 20 per cent of the market by 2020 4.0 6.1 10.3 18.0 42.9 69.7 2009 2015(E) 2020(E) Aftermarket Original Equipment 1.1 3.6 10.6 2.3 4.2 12.9 0.4 1.7 4.0 2009 2015(E) 2020(E) North America Western Europe Other markets • The total market size is expected to be more than USD110 billion by 2020, which is over four times the current market size of about USD26 billion
- 24. Domestic market potentialby components (2020E) Source: ACMA, Aranca Research; Notes: 2020E – Estimated value for 2020 by ACMA Both domestic and export markets are almost similar in terms of potential share by different product types. For example, Engine & Exhaust components, along with Body & Structural parts, are expected to make up 50 per cent potential domestic sales as well as exports in 2020 Other key product types will most likely be Transmission & Steering components, and Electronics & Electrical parts Export market potential by components (2020E) 17.1% 10.7% 6.4% 25.6% 17.1% 23.5% Transmission & Steering Suspension & Braking Interior Engine & Exhaust Electronics and Electrical Body & Structural 15.8% 10.5% 7.9% 18.4% 15.8% 31.6% Transmission & Steering Suspension & Braking Interior Engine & Exhaust Electronics and Electrical Body & Structural
- 25. Notes: OEM meansOriginal Equipment Manufacturer Outlook Engine & Engine Parts • New technological changes in this segment include introduction of turbochargers and common rail systems • The trend of outsourcing may gain traction in this segment in the short to medium term Transmission & Steering Parts • Share of the replacement market in sub-segments such as clutches is likely to grow due to rising traffic density • The entry of global players is expected to intensify competition in sub-segments such as gears and clutches Suspension & Braking Parts • The segment is estimated to witness high replacement demand, with players maintaining a diversified customer base in the replacement and OEM segments besides the export market • The entry of global players is likely to intensify competition in sub-segments such as shock absorbers Equipment • Companies operating in the replacement market are likely to focus on establishing a distribution network, brand image, product portfolio and pricing policy Electrical • Manufacturers are expected to benefit from the growing demand for electric start mechanisms in the two-wheeler segment Others • Leading players in the sheet metal parts sub-segment are in the process of expanding their customer base. This sub-segment is expected to grow 10–11 per cent between 2010–15
- 26. Notes: OEM meansOriginal Equipment Manufacturer A niche, small entrepreneurial venture can focus on product innovation, leveraging India’s abundance of high- skilled labor at low costs Take advantage of low-cost manufacturing in India in order to support domestic Tier 1 suppliers and the domestic aftermarket A large India-based auto components manufacturer can focus on the rapidly growing Indian OEM market, exports and the domestic aftermarket A global supplier operating across multiple product types and geographies can serve as an integrator and preferred supplier to the OEMs Small local entrepreneur Domestic tier 2/3 supplier Domestic tier 1 supplier India-based global supplier
- 27. Notes: SME –Small and Medium Enterprise R&D • Joint R&D with Indian companies for new product development and process innovation Process & Design • Partnerships with Indian SMEs to address product and process technologies • Offshoring manufacturing design work to JVs or partners based in India Manufacturing • Greenfield manufacturing facilities in India to meet the robust domestic demand potential • Establish India as a key link in the global auto components supply chain Customer service • Opportunity for strategic alliance to cover global customers
- 28. Players Engine & EngineParts • Pistons – Goetze, Shriram Pistons & Rings, India Pistons • Engine Valves – Rane Engine Valves and Shriram Pistons & Rings • Carburetors – Ucal Fuel Systems and Spaco Carburetors & Escorts Auto Components • Diesel-based fuel-injection systems – Mico, Delphi, TVS Diesel System and Tata Cummins Transmission & Steering Parts • Steering Systems – Sona Koyo Steering Systems, Rane Madras and Rane TRW Systems • Gears – Bharat Gears, Gajra Bevel Gears, Eicher, Graziano Trasmissioni and SlAP Gears India • Clutch – Clutch Auto, Ceekay Daikin, Amalgamations Repco, Luk Clutches • Driveshafts – GKN Driveshafts, Delphi and Sona Koyo Steering Systems Electrical • Lucas TVS, Denso, Delco Remy Electricals and Nippon Electricals are key players in this segment Suspension & Braking Parts • Brake Systems – Brakes India, Kalyani Brakes and Automotive Axles • Brake Lining – Rane Brake Lining, Sundaram Brake Lining, Hindustan Composites and Allied Nippon • Leaf Springs – Jamna Auto and Jai Parabolic • Shock Absorbers – Gabriel India, Delphi and Munjal Showa Equipment • Headlights – Lumax, Autolite and Phoenix Lamps • Dashboard – Premiere Instruments & Controls • Sheet metal parts – Jay Bharat Maruti, Omax Auto and JBM Tools
- 29. Plant Capacity Additions •Bosch, which has six companies in India, plans to invest USD458 million on fuel economy and safety technology along with an additional USD7.7 million by end-2013 to nearly triple its Antilock Braking System manufacturing capacity to about 800,000 units at its Chakan plant • Apollo Tyres is planning to invest USD551.4 million* over by 2015 to set up two new facilities in East Europe and Brazil and expand its global footprint. Apollo Tyres currently generates approximately 40 per cent of the group’s total revenue from overseas operations • India's TACO is setting up five auto component manufacturing plants in Sanand, Gujarat, at an investment of USD62 million. These five new factories are part of the vendor park being developed at the Tata Nano plant site • Hyundai India is setting up a plant in Tamil Nadu with an investment of USD333 million to manufacture diesel engines and auto components • India’s TVS Group has acquired a 90 per cent stake in Universal Components UK Ltd for USD19.2 million, as part of its expansion plans. Universal Components is a wholesale distributor of commercial vehicle parts. Source: Respective Company Websites, News Articles, Aranca Research (* Figure converted from EUR to USD at EUR/USD = 1.4)
- 30. Company Investor DealDate Deal Value (USD million) Ssangyong Motor Co Ltd Mahindra & Mahindra Ltd 8th February 2011 464.0 Peguform GmbH Motherson Sumi Systems Ltd 23rd November 2011 200.8 Endurance Technologies Actis PE 24th December 2011 71.0 Bombay-BCL Springs Division NHK Automotive Components Pvt 30th November 2011 39.1 Minda Corporation Kotak PE 10th February 2012 25.0 Nederlandse Radiateuren Banco Products(India)Ltd 23rd February 2010 24.1 RSB Group IL&FS Investment Managers, Ltd 17th July 2007 21.2 Uniparts India Ltd Pinebridge Capital Partners LLC 12th Feb 2008 20.0 Kirloskar Oil Engines Ltd-BBD Pierburg India Pvt Ltd 20th May 2011 19.2 Avtec Ltd Actis Capital LLP 3rd Mar 2005 17.8 RSB Group Evolvence Capital 17th Jul 2007 17.0 Amtek Auto Ltd Warburg Pincus LLC 23rd Nov 2010 14.3 Source: Thomson Reuters, Aranca Research
- 31. Automotive Component ManufacturersAssociation of India (ACMA) 6th Floor, The Capital Court, Olof Palme Marg, Munirka, New Delhi – 110 067, India Phone: 91 11 2616 0315, 2617 5873, 2618 4479 Fax: 91 11 2616 0317 E-mail: acma@acma.in; acma@vsnl.com
- 32. ACMA: Automotive ComponentManufacturers Association of India CAGR: Compound Annual Growth Rate FDI: Foreign Direct Investment FY: Indian Financial Year (April to March) So FY12 implies April 2011 to March 2012 GOI: Government of India INR: Indian Rupee OEM: Original Equipment Manufacturers NATRiP: National Automotive Testing and R&D Infrastructure Project SEZ: Special Economic Zone USD: US Dollar Conversion rate used: USD 1= INR 48 Wherever applicable, numbers have been rounded off to the nearest whole number
- 33. Year INR equivalentof one USD 2004-05 44.95 2005-06 44.28 2006-07 45.28 2007-08 40.24 2008-09 45.91 2009-10 47.41 2010-11 45.57 2011-12 47.94 2012-13 54.31 Exchange Rates (Fiscal Year) Year INR equivalent of one USD 2005 45.55 2006 44.34 2007 39.45 2008 49.21 2009 46.76 2010 45.32 2011 45.64 2012 54.69 2013 54.45 Exchange Rates (Calendar Year) Average for the year
- 34. India Brand EquityFoundation (“IBEF”) engaged Aranca to prepare this presentation and the same has been prepared by Aranca in consultation with IBEF. All rights reserved. All copyright in this presentation and related works is solely and exclusively owned by IBEF. The same may not be reproduced, wholly or in part in any material form (including photocopying or storing it in any medium by electronic means and whether or not transiently or incidentally to some other use of this presentation), modified or in any manner communicated to any third party except with the written approval of IBEF. This presentation is for information purposes only. While due care has been taken during the compilation of this presentation to ensure that the information is accurate to the best of Aranca and IBEF’s knowledge and belief, the content is not to be construed in any manner whatsoever as a substitute for professional advice. Aranca and IBEF neither recommend nor endorse any specific products or services that may have been mentioned in this presentation and nor do they assume any liability or responsibility for the outcome of decisions taken as a result of any reliance placed on this presentation. Neither Aranca nor IBEF shall be liable for any direct or indirect damages that may arise due to any act or omission on the part of the user due to any reliance placed or guidance taken from any portion of this presentation.