Chatbots
By: Murray Newlands
Who am I
• Founder
• Chattypeople.com
• Twitter 1.5 million
• Facebook 48,000
• Instagram 115,000
• YouTube 30,000
• Pinterest 40,000
• FORBES.com
• Entrepreneur.com
What are chatbots?
Where are chatbots?
What can bots do?
Why bots?
Facebook sees $$$$$$ =
100,000 chatbots 1 year
later
• This about which social networks
• Facebook is rich
• Twitter is public
2 Types of chatbot
• AI chatbots
• Pre scripted chatbots
Computers... what can
do wrong?
• “Facebook has scaled back its ambitions and
refocused its application of "artificial
intelligence" after its AI bots hit a 70 per cent”
• Even with Facebook’s money and team AI is not
ready yet
Computers... what can
do wrong?
“Microsoft created a chatbot that tweeted about its admiration for Hitler
and used wildly racist slurs against black people before it was shut down”
Scripted chatbots
• No Artificial Intelligence
• Trained to do one thing (few things)
• Only as smart as it is programed to be
• Communicates in a structured manner
Ok what about my
company
What to think about
• What is the user’s need?
• Content is the user experience?
• Use a tool or platform – easy to get started/ change
• Test and iterate
• Publish and promote
• Test and iterate
Tools
• Chattypeople - Freemium
• Chatfuel - Freemium
• ManyChat –starts at $10
How to think about
chabots
• Think about bots like another user – with limitations
• Bots are similar to you an me in that:
• -they have profile photos
• -names
• -can be mentioned or DM’d
• -they can post messages
• -they can upload files
• -they can be given personality – conversation style
Making a great bot
• Introduce the bot “Hi I am a x bot”
• Never leave the user unsure
• Account for typos
• Make help an easy option
• Make human / operator an easy option
The Do’s & Don’ts
• Keep it simple to start
• Find problems
• It enhances people not
replacing them
Where are your users?
• This about which social networks
• Facebook is rich
• Twitter is public
• Small companies win with
• PERSONALITY
An Introduction To Chatbots

An Introduction To Chatbots

  • 1.
  • 2.
    Who am I •Founder • Chattypeople.com • Twitter 1.5 million • Facebook 48,000 • Instagram 115,000 • YouTube 30,000 • Pinterest 40,000 • FORBES.com • Entrepreneur.com
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
    Facebook sees $$$$$$= 100,000 chatbots 1 year later
  • 8.
    • This aboutwhich social networks • Facebook is rich • Twitter is public
  • 14.
    2 Types ofchatbot • AI chatbots • Pre scripted chatbots
  • 15.
    Computers... what can dowrong? • “Facebook has scaled back its ambitions and refocused its application of "artificial intelligence" after its AI bots hit a 70 per cent” • Even with Facebook’s money and team AI is not ready yet
  • 16.
    Computers... what can dowrong? “Microsoft created a chatbot that tweeted about its admiration for Hitler and used wildly racist slurs against black people before it was shut down”
  • 17.
    Scripted chatbots • NoArtificial Intelligence • Trained to do one thing (few things) • Only as smart as it is programed to be • Communicates in a structured manner
  • 18.
    Ok what aboutmy company
  • 19.
    What to thinkabout • What is the user’s need? • Content is the user experience? • Use a tool or platform – easy to get started/ change • Test and iterate • Publish and promote • Test and iterate
  • 20.
    Tools • Chattypeople -Freemium • Chatfuel - Freemium • ManyChat –starts at $10
  • 21.
    How to thinkabout chabots • Think about bots like another user – with limitations • Bots are similar to you an me in that: • -they have profile photos • -names • -can be mentioned or DM’d • -they can post messages • -they can upload files • -they can be given personality – conversation style
  • 22.
    Making a greatbot • Introduce the bot “Hi I am a x bot” • Never leave the user unsure • Account for typos • Make help an easy option • Make human / operator an easy option
  • 23.
    The Do’s &Don’ts • Keep it simple to start • Find problems • It enhances people not replacing them
  • 24.
    Where are yourusers? • This about which social networks • Facebook is rich • Twitter is public
  • 29.
    • Small companieswin with • PERSONALITY