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![THINK: hypotheses
We believe that [FEATURE]
for [PERSONAS]
will achieve [OUTCOME]
validated by [MEASUREMENTS / FEEDBACK].](https://image.slidesharecdn.com/agiletourbrussels2015-leanuxworkshop-160829094754/75/Agile-Tour-Brussels-2015-Lean-UX-workshop-16-2048.jpg)
![THINK: hypotheses
We believe that [FEATURE]
for [PERSONAS]
will achieve [OUTCOME]
validated by [MEASUREMENTS / FEEDBACK].](https://image.slidesharecdn.com/agiletourbrussels2015-leanuxworkshop-160829094754/75/Agile-Tour-Brussels-2015-Lean-UX-workshop-22-2048.jpg)
![THINK: hypotheses
We believe that [FEATURE]
for [PERSONAS]
will achieve [OUTCOME]
validated by [MEASUREMENTS / FEEDBACK].](https://crownmelresort.com/image.slidesharecdn.com/agiletourbrussels2015-leanuxworkshop-160829094754/75/Agile-Tour-Brussels-2015-Lean-UX-workshop-16-2048.jpg)
![THINK: hypotheses
We believe that [FEATURE]
for [PERSONAS]
will achieve [OUTCOME]
validated by [MEASUREMENTS / FEEDBACK].](https://crownmelresort.com/image.slidesharecdn.com/agiletourbrussels2015-leanuxworkshop-160829094754/75/Agile-Tour-Brussels-2015-Lean-UX-workshop-22-2048.jpg)
Uploaded byFrederik Vannieuwenhuyse
Agile Tour Brussels 2015 : Lean UX workshop
The document discusses applying Lean principles to improve user experience by eliminating unnecessary deliverables and focusing on user needs. It outlines a structured approach consisting of four key steps: identifying the user, defining desired outcomes, developing features, and formulating hypotheses to validate improvements. Additionally, it emphasizes the importance of understanding customer problems and encourages collaboration and iterative testing to enhance usability.
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Agile Tour Brussels 2015 : Lean UX workshop
- 1. LEAN UX Getting out ofthe deliverables business Applying lean to User eXperience Frederik Vannieuwenhuyse @vfrederik http://value-first.be
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- 12. • Given: aproblem statement • Steps: 1. Who is the user? 2. State the desired outcome (and validation) 3. Define a feature 4. Write the hypothesis LEAN UX workshop
- 13. THINK: problem statement Exam ple •Our hotel website / mobile app was designed to rent hotel rooms to travellers. We offer the lowest room price possible. • We have observed that only 1% of the total number of visitors booked a hotel room the last 3 months. • How might we improve our website / mobile app so that our hotel website / mobile apps becomes attractive and 10% more visitors are converted to booking a hotel room?
- 14. THINK: hypotheses We believethat adding hotel room images on the booking page for Mary (= a site visitor) will achieve more customer conversions validated by a 10% increase in customers who booking a hotel room. Exam ple
- 15. THINK: hypotheses We believethat adding hotel room images on the booking page for Mary (= a site visitor) will achieve more customer conversions validated by a 10% increase in customers who booking a hotel room. Exam ple Feature Personas O utcom e M easurem ent
- 16. THINK: hypotheses We believethat [FEATURE] for [PERSONAS] will achieve [OUTCOME] validated by [MEASUREMENTS / FEEDBACK].
- 17. STEP 1 Whois the user? GOAL Understand your customer, the end-user. TOOLS Your brain; team work; proto-persona 1. List possible users. Pick 1 user. 2. Create a proto (ad hoc) persona: 1. a name 2. demographics 3. behaviours 4. user needs
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- 19. STEP 2 What’sthe objective (outcome)? How do we measure its success? GOAL Define an objective (outcome) to improve your product or service and its User eXperience. TOOLS Your brain; team work; notes (stickies); dot voting 1. List a number of possible improvements for your product or service. Think about outcomes (objectives) NOT features (solutions). 2. Prioritise. Pick 1 objective. 3. Define a metric to measure the success of the objective.
- 20. STEP 3 What'sthe feature? GOAL Define a feature (solution, functionality, etc) that will serve the user’s need (and meet the objective set) TOOLS Your brain; team work; notes (stickies); dot voting 1. List possible features 2. Prioritise. Pick 1 feature
- 21. STEP 4 Formulatethe hypothesis! GOAL Express all the assumptions made into a testable form. TOOLS Your brain; team work; hypothesis statement Combine the persona, objective, metric and feature into a hypothesis statement.
- 22. THINK: hypotheses We believethat [FEATURE] for [PERSONAS] will achieve [OUTCOME] validated by [MEASUREMENTS / FEEDBACK].
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- 25. “Documents don’t solve customer’s problems.” (and workingsoftware) “Good products do.”
- 26. “Don’t design (don’t build)stuff people don’t use”
- 27. LEAN UX Applying Lean Principlesto Improve User Experience Book by Jeff Gothelf and Josh Seiden http://www.leanuxbook.com Concepts and techniques about Lean UX are attributed to the authors of this book.