How does Agile do UX?
6 Agile UX scenarios
Why traditional Agile doesn’t work for UX
The primary focus of Agile methodologies is the delivery of quality software
The primary focus of User Experience Design is the delivery of experiences
Customer ≠ End User
Agile Manifesto
Quality in Agile
IDEO’s design thinking
UK Design Council’s Double Diamond Methodology
UX strategy
Is there no hope?
- Highly Creative
- Works in Photoshop, Illustrator
- Sits alone in their room
- Perfectionist
- Produces beautiful designs
- Can become protective and defensive of their
work
The Superstar Designer can be the result of :
1. Shoehorning Design into Agile practices
2. Unmatched expectations in hiring - Graphic Design vs UX
Solving the Superdesigner problem
Erik Flowers
“UX is the intangible design of a strategy
that brings us to a solution”
UX vs UI
- The UX is integrated into the Agile
team
- Works one sprint ahead of dev
- But they have become a bottleneck
- Dev is frustrated by changing
requirements
- UXer feels can’t do proper design
Solving the Beast-Feeder problem
Software Development ≠ Product Development
Solving the Beast-Feeder problem
Are design and development priorities aligned?
● Involve the whole team in designing the next iteration
● Pair designers with developers and include developers in design review and
collaborative design practices
● Living design guidelines
Solving the Beast-Feeder problem
Is designer doing “Just enough design”?
● Lo-Fi wireframes
● Conversations are often more valuable than deliverables
● Rapid prototyping
● Discount User Testing methods
- Agile is fairly mature in the organisation
- Several cross-functional scrum teams with an embedded
designer
- UXers are involved in Agile activities
- The do Just Enough Design
- Pair with Devs
- Share results of user testing with the team
How do we make sure we don’t get lost in small
design problems and keep track of the big picture?
Design Spikes
“Basically it’s a process of structured
brainstorming for answering critical business
questions through design, prototyping, and
testing new ideas with users throughout one
to five days workshop”
The Google Design Sprints
Monday: Understand and define
Tuesday: Divergent design activities.
Wednesday: Decide on which ideas to go for. Create a Storyboard
Thursday: Prototype the storyboard.
Friday: Validate. Test your prototype with users
- Isolation
- Loss of vision
- Broken UX
- Lots of increments but no
innovation
Managing a growing UX team in Agile
- Good Cop/Bad Cop Design pairs
- Design guilds
- Design leadership
- Storyboards VS Product Roadmaps
- Design systems
Build - Measure - Learn
Conclusion
- The organisation needs to buy into Agile and understand what UX is
- UX is not Graphic Design
- UX needs to be integrated into the Agile methodologies
- Design needs to be iterative, but leave space to be creative as well
- Design vision set in Design Spikes and Sprints
- Evolve UX leadership
- Lean UX or Agile UX
No silver bullet!
Thanks!
Aurora@forecast.it
@roarsdraws

Agile in UX

  • 1.
    How does Agiledo UX? 6 Agile UX scenarios
  • 2.
    Why traditional Agiledoesn’t work for UX The primary focus of Agile methodologies is the delivery of quality software The primary focus of User Experience Design is the delivery of experiences
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
    UK Design Council’sDouble Diamond Methodology
  • 8.
  • 9.
  • 11.
    - Highly Creative -Works in Photoshop, Illustrator - Sits alone in their room - Perfectionist - Produces beautiful designs - Can become protective and defensive of their work
  • 12.
    The Superstar Designercan be the result of : 1. Shoehorning Design into Agile practices 2. Unmatched expectations in hiring - Graphic Design vs UX
  • 13.
  • 14.
    Erik Flowers “UX isthe intangible design of a strategy that brings us to a solution”
  • 15.
  • 18.
    - The UXis integrated into the Agile team - Works one sprint ahead of dev - But they have become a bottleneck - Dev is frustrated by changing requirements - UXer feels can’t do proper design
  • 19.
    Solving the Beast-Feederproblem Software Development ≠ Product Development
  • 20.
    Solving the Beast-Feederproblem Are design and development priorities aligned? ● Involve the whole team in designing the next iteration ● Pair designers with developers and include developers in design review and collaborative design practices ● Living design guidelines
  • 21.
    Solving the Beast-Feederproblem Is designer doing “Just enough design”? ● Lo-Fi wireframes ● Conversations are often more valuable than deliverables ● Rapid prototyping ● Discount User Testing methods
  • 23.
    - Agile isfairly mature in the organisation - Several cross-functional scrum teams with an embedded designer - UXers are involved in Agile activities - The do Just Enough Design - Pair with Devs - Share results of user testing with the team
  • 24.
    How do wemake sure we don’t get lost in small design problems and keep track of the big picture?
  • 25.
  • 27.
    “Basically it’s aprocess of structured brainstorming for answering critical business questions through design, prototyping, and testing new ideas with users throughout one to five days workshop”
  • 28.
    The Google DesignSprints Monday: Understand and define Tuesday: Divergent design activities. Wednesday: Decide on which ideas to go for. Create a Storyboard Thursday: Prototype the storyboard. Friday: Validate. Test your prototype with users
  • 31.
    - Isolation - Lossof vision - Broken UX - Lots of increments but no innovation
  • 32.
    Managing a growingUX team in Agile - Good Cop/Bad Cop Design pairs - Design guilds - Design leadership - Storyboards VS Product Roadmaps - Design systems
  • 35.
  • 36.
    Conclusion - The organisationneeds to buy into Agile and understand what UX is - UX is not Graphic Design - UX needs to be integrated into the Agile methodologies - Design needs to be iterative, but leave space to be creative as well - Design vision set in Design Spikes and Sprints - Evolve UX leadership - Lean UX or Agile UX No silver bullet!
  • 37.