and how to use the answers to make
sure nothing goes wrong
10 Operational Questions
to Ask Before Your Festival
Every festival is unique.
Each has its own set of
logistical challenges.
The one thing most festivals
have in common?
Surprises and snafus.
Leading us to wonder…
?Is the flawless festival a myth?
We think not.
Prepare your team to avoid
day-of operational issues by
answering these questions.
$
A D M I T
1
1How many walk-up
tickets do you
expect to sell?
If walk-up ticket sales are a priority, make sure you have
enough lanes dedicated to sales. Paid ticket-holders
shouldn’t be held up by last-minute attendees. And long
lines might turn away potential buyers.
A Good Rule of Thumb
Have 1 window for every
500 walk-ups you anticipate
throughout the event.
500
2How long will
check-in take?
To predict check-in time, think about the speed of your
equipment and whether you’re handing out wristbands,
lanyards, or other verification types.
If check-in will take more than a
few seconds per person, plan for
more gates.
Wondering how many people can enter your
event per hour? Here’s a simple formula.
= maximum flow rate
# of check-in lanes
# of attendees processed by
a single device per hour
V. I . P.
3Are you selling
VIP tickets?
VIP attendees are some of your
biggest event evangelists.
Create a separate entry point and dedicated staff for VIP
ticketholders. They paid more for an elevated experience,
so don’t let them down.
$
0123 4567 8910 1112
4How will you accept
payments onsite?
For Cash
You’ll need a secure location to store it
and a system for managing reconciliation.
For Credit Cards
Use a mobile payment technology (like
Eventbrite) for heightened security and
flexible payment locations.
BOX OFFICE
5What sort of box
office will you have?
BOX OFFICE
But, if a tent makes the most sense, make sure it has
walls to protect your cash from theft and the elements.
If you have the budget, a permanent
box office is far more secure than a
trailer or tent.
6Do you have a
safe-keeper for
valuables?
Designate a paid staff member to
oversee wristbands, credentials,
and other valuable collateral.
7How will your
team access the
internet?PUBLIC
WiFi
Public WiFi and cellular networks are unreliable and can
become bogged down easily when a lot of people are
using them.
Make sure you have a local,
private WiFi network for your
ticketing equipment, and a
direct power source for both.
EXIT
ENTRANCE
8Does your team
know how to turn
your entrance
into an exit?
Make sure staff know how to clear the entrance and quickly
turn it into an exit, if needed.
This is important for the end
of your event but also in case
of emergencies!
9Do you have an
escalation path?SECURITY
In case something does come up, know who will handle it.
For every area that might
become a problem, designate
a point person that your team
can escalate that issue to.
A D M I T
1
10Who is your
ticketing provider?
Remember, an all-in-one ticketing
solution does more than just
manage sales and entry.
A tested, proven platform is key to ensuring a smooth
check-in process. Ask your provider how they plan to make
your event trouble-free and turn any chaos into calm.
With the right amount of
planning, you can make the
flawless festival experience
a reality for yourself and
your fans.
For a more detailed action plan
on how to create a festival that
goes off without a hitch, hit the
button below!
Read More Here
Eventbrite powers more than two million live experiences
each year, hosting the world’s largest online selection of events.
Built with a focus on reliability and scale, the platform serves
hundreds of thousands of event organizers, including Tribeca
Film Festival, BottleRock, Maker Faire, Wanderlust,
and many more.
Organizers use Eventbrite to boost ticket sales, promote and
manage events, and analyze results across multiple sales
channels: web, mobile, point-of-sale, and a growing distribution
platform. Consumers use Eventbrite to discover exciting things
to do and get tickets on a safe, easy-to-use platform.
To find out how you can innovate with Eventbrite and grow your
event, visit www.eventbrite.com/blog/contact or give us
a call at (866) 902-2531.

10 Things You Need to Know to Ace Day-Of Event Operations

  • 1.
    and how touse the answers to make sure nothing goes wrong 10 Operational Questions to Ask Before Your Festival
  • 2.
    Every festival isunique. Each has its own set of logistical challenges.
  • 3.
    The one thingmost festivals have in common? Surprises and snafus. Leading us to wonder…
  • 4.
    ?Is the flawlessfestival a myth?
  • 5.
    We think not. Prepareyour team to avoid day-of operational issues by answering these questions.
  • 6.
    $ A D MI T 1 1How many walk-up tickets do you expect to sell?
  • 7.
    If walk-up ticketsales are a priority, make sure you have enough lanes dedicated to sales. Paid ticket-holders shouldn’t be held up by last-minute attendees. And long lines might turn away potential buyers. A Good Rule of Thumb Have 1 window for every 500 walk-ups you anticipate throughout the event. 500
  • 8.
  • 9.
    To predict check-intime, think about the speed of your equipment and whether you’re handing out wristbands, lanyards, or other verification types. If check-in will take more than a few seconds per person, plan for more gates.
  • 10.
    Wondering how manypeople can enter your event per hour? Here’s a simple formula. = maximum flow rate # of check-in lanes # of attendees processed by a single device per hour
  • 11.
    V. I .P. 3Are you selling VIP tickets?
  • 12.
    VIP attendees aresome of your biggest event evangelists. Create a separate entry point and dedicated staff for VIP ticketholders. They paid more for an elevated experience, so don’t let them down.
  • 13.
    $ 0123 4567 89101112 4How will you accept payments onsite?
  • 14.
    For Cash You’ll needa secure location to store it and a system for managing reconciliation. For Credit Cards Use a mobile payment technology (like Eventbrite) for heightened security and flexible payment locations.
  • 15.
    BOX OFFICE 5What sortof box office will you have? BOX OFFICE
  • 16.
    But, if atent makes the most sense, make sure it has walls to protect your cash from theft and the elements. If you have the budget, a permanent box office is far more secure than a trailer or tent.
  • 17.
    6Do you havea safe-keeper for valuables?
  • 18.
    Designate a paidstaff member to oversee wristbands, credentials, and other valuable collateral.
  • 19.
    7How will your teamaccess the internet?PUBLIC WiFi
  • 20.
    Public WiFi andcellular networks are unreliable and can become bogged down easily when a lot of people are using them. Make sure you have a local, private WiFi network for your ticketing equipment, and a direct power source for both.
  • 21.
    EXIT ENTRANCE 8Does your team knowhow to turn your entrance into an exit?
  • 22.
    Make sure staffknow how to clear the entrance and quickly turn it into an exit, if needed. This is important for the end of your event but also in case of emergencies!
  • 23.
    9Do you havean escalation path?SECURITY
  • 24.
    In case somethingdoes come up, know who will handle it. For every area that might become a problem, designate a point person that your team can escalate that issue to.
  • 25.
    A D MI T 1 10Who is your ticketing provider?
  • 26.
    Remember, an all-in-oneticketing solution does more than just manage sales and entry. A tested, proven platform is key to ensuring a smooth check-in process. Ask your provider how they plan to make your event trouble-free and turn any chaos into calm.
  • 27.
    With the rightamount of planning, you can make the flawless festival experience a reality for yourself and your fans.
  • 28.
    For a moredetailed action plan on how to create a festival that goes off without a hitch, hit the button below! Read More Here
  • 29.
    Eventbrite powers morethan two million live experiences each year, hosting the world’s largest online selection of events. Built with a focus on reliability and scale, the platform serves hundreds of thousands of event organizers, including Tribeca Film Festival, BottleRock, Maker Faire, Wanderlust, and many more. Organizers use Eventbrite to boost ticket sales, promote and manage events, and analyze results across multiple sales channels: web, mobile, point-of-sale, and a growing distribution platform. Consumers use Eventbrite to discover exciting things to do and get tickets on a safe, easy-to-use platform. To find out how you can innovate with Eventbrite and grow your event, visit www.eventbrite.com/blog/contact or give us a call at (866) 902-2531.