This document discusses the failure of current strategies to combat unethical practices in business, highlighting the systemic nature of these issues linked to both public and corporate systems. It critiques the isolated approaches of legislation and corporate codes of ethics and advocates for a transformative, systemic approach led by business schools to effectively implement business ethics. The analysis underscores the considerable disparity between corporate rhetoric and actual ethical behavior, suggesting that significant changes in attitudes and systems are necessary to foster ethical conduct in the workplace.