Why Our Brand is not Built at the Factory.

by Tobias Lord

Our products are built at the factory. Our brand is not. For half a century our brand has evolved in the hearts and minds of our customers.

Sure, our products are purpose-built for the industry, and our value proposition is second to none. Yes, we hold more product than most other suppliers and we likely stock the volumes you need right now; but that’s not why our customers choose Weatherdon. And it’s certainly not why they stay.

In a time when AI and digital technologies promise automated connections, faster and cheaper communication, Weatherdon is investing heavily in people and relationships across Australia and New Zealand. Men and women on the ground who listen, connect and, as partners, are invested in your own success. Faster and cheaper is a tempting shortcut; engagement is a more rewarding long-term philosophy.

Our promise of proximity and loyalty comes to life each time Kester saves the day for her property in Perth with an impossible weekend delivery, when Rodrigo drives across Sydney to ensure his hotel doesn’t run out of shampoo during the holidays; as Antonietta offers to hold her Adelaide customer’s overstock for weeks at our own warehouse or when Jess answers the call to clean up in Brisbane after the floods…

Service. Proximity. Loyalty. This level of empathy is the difference between suppliers and genuine partners and there’s nothing artificial about this intelligence.

There are plenty of other products out there; cheaper ones, newer ones, maybe even better ones. That’s not what the Weatherdon brand is about. It’s not the secret to our longevity.

We offer confidence, care, and the assurance that our brands and our people are here to help our customers deliver on their own promise. Every single day.

It’s taken 50 years to build this level of trust and recognition in our brand. A promise we intend to keep for a while longer...