Innovation is great but...

 by Tobias Lord

Seems you can’t go one meeting these days without buzzwords like “Innovation” and “AI”…and for good reason. Both are critical growth platforms you need to embrace if your goal is to still be in business by Christmas…

Some brands, however, have made a name for themselves by being consistently and dependably predictable, and that’s precisely what makes them attractive.

"In an industry rife with fleeting trends, dependable and sustainable choices truly stand out".

How would you feel if your favourite Pilates class changed to Hot Yoga overnight after years of practice, or if your local barista suddenly switched to oat milk because it looks cooler on Insta?

The Connoisseur brand is synonymous with elegance and quality around Australia, but also consistency and reliability when it comes to everyday crockery and kitchen needs.

The reason our products are so popular at Connoisseur is precisely because of their longevity. They have become timeless classics, like your favourite pair of 501 Levi’s, built well, fit for purpose and never out of fashion. The same plates, knives and mugs have been used by hundreds of properties around the country for years and there is no reason for us to break their beloved collection.

Our customers want to know that if they lose a saucer or break a glass, they can easily complete the set without having the invest in a new design because that trendy Mediterranean-sounding collection has been discontinued in favour of the latest colour fad…

Innovation and trends have their place for a specific market segment -In fact we're innovating considerably on the packaging front to remove all plastic from our collections -but reliability and consistency are the key to a long life in this game. In an industry rife with fleeting trends, dependable and sustainable choices truly stand out. We don’t change our successful ranges. That’s our promise to our customers.

In today’s market, that’s quite innovative in itself?