BFCM Tip #2: Optimize your best channel for Q4

Think of email as the why and SMS as the when. Email builds context, SMS drives action. And during BFCM? You’ve got permission to send more... people actually want the deals. 💥 Jimmy & Chase share how to balance frequency and intent across both channels. Jimmy Kim | Chase Dimond

Our team analyzed over 25 billion SMS campaign messages sent through Attentive to understand what consistently works. Here's a sneak peek at some of the top performing SMS elements ⤵️ → Scarcity and urgency language → Direct, second-person POV → Clear, timely product mentions Dig into the full breakdown and get next steps to level up your SMS game 👉 https://lnkd.in/eYFuXrFd

Most BFCM issues don’t come from missing a checklist item. They come from missing ownership. You can have 50 perfectly timed emails, popups, segments, codes - but if one person edits the discount late or the popup isn’t switched when the offer changes, you’re in trouble. We’ve seen it year after year. The problem isn’t the prep. It’s how you 𝘮𝘢𝘯𝘢𝘨𝘦 𝘵𝘩𝘦 𝘮𝘰𝘷𝘪𝘯𝘨 𝘱𝘢𝘳𝘵𝘴 𝘰𝘯𝘤𝘦 𝘵𝘩𝘦 𝘴𝘢𝘭𝘦 𝘨𝘰𝘦𝘴 𝘭𝘪𝘷𝘦. If one thing changes, everything downstream changes - flows, disclaimers, segments, creative. That’s why we stress internal timelines, task ownership, and consistency checks across assets. Checklists keep you organized. Ownership keeps you sane. How do you add 𝘤𝘭𝘢𝘳𝘪𝘵𝘺 𝘰𝘧 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺? #BFCM #retention #emailmarketing

3 simple ways to boost your BFCM email performance 👇 ✅ Add “Ends Tonight” in the subject line. ✅ Use countdown timers for urgency. ✅ Send at least 2–3 times more often than usual. Most brands under-send during BFCM — that’s why they underperform. Are you increasing your email frequency this weekend?

Managing cold email at scale means staying ahead of deliverability issues. Use multiple placement testing tools and rotate your sending domains regularly. Set clear limits to avoid getting flagged. For major providers, that often means no more than 15 cold emails per day. Protect your sender reputation before problems start. #EmailDeliverability #ColdEmail #SenderReputation"

What is RCS Messaging all about? 💬 On the surface, it’s about sending messages that feature: 🛡️ Verified sender badges ⚡ Quick-reply buttons 🖼️ Image carousels But dig a little deeper, and it’s really about: 👣 Helping customers take their next step 🫶🏻 Resolving support questions before they arise 🎯 Creating truly personalised messaging experiences SMS built the foundation of messaging as we know it, RCS is just building on it. #RCS

You’re sending a wrong signal to ISPs when you jump from your usual 10K to 30K emails during BFCM. If you want to crank up the volume once a year during BFCM, you have to build up to it. This is how you do it:

Your deliverability is your sender reputation. And like every reputation, it's very easy to ruin and very hard to recover. So don't do something that might get you a couple more sales, but might ruin your deliverability.

We're kicking off a new series: The Embedded POV -- our quick takes on industry news, reports, and RFPs that deserve a closer look. First up USPS data, and why direct mail is having a very smart comeback. #TheEmbeddedPOV #MarketingTrends #MediaStrategy #DirectMail

It goes without saying but: Your ESP’s 99% delivery rate doesn’t tell the full story. Inbox placement is what determines whether your message actually lands in front of subscribers—or vanishes into spam. In our latest guide, we break down the real difference between delivery and inbox placement, why that gap can mean millions in lost revenue, and how Inbox Monster helps you see what’s really happening behind the send button. (Because this is the stuff that makes our green hearts happy!💚) Read the full breakdown: https://lnkd.in/eEjjggvq