You’re sending a wrong signal to ISPs when you jump from your usual 10K to 30K emails during BFCM. If you want to crank up the volume once a year during BFCM, you have to build up to it. This is how you do it:
Love this Joshua, cultural content with a real backend purpose
Yup, smart BFCM preparation starts in Q1
Building up volume gradually makes sense from both a sender reputation and engagement standpoint
Joshua Chin You're right about big jumps triggering the ISP to get suspicious When it comes to email deliverability issues, especially with high volume, are you satisfied with your ability to see core email metrics across domains, IP addresses, inbox providers, then see the SMTP error codes that are causing the issue and finally control email sending volume/throttling and routing to solve the issues?
The examples make it simple to see how relevance and timing intersect!
Co-Founder @ Pearl Talent | Specializing in placing top overseas operators
2wTying brand messaging to ongoing conversations keeps engagement natural 🙌