How to avoid sending the wrong signal to ISPs during BFCM

This title was summarized by AI from the post below.
View profile for Joshua Chin

Helping DTC Brands Turn $1 into $43.80 | $380M+ Revenue Driven for 500+ Brands | Scaled Chronos from 0 → 85+

You’re sending a wrong signal to ISPs when you jump from your usual 10K to 30K emails during BFCM. If you want to crank up the volume once a year during BFCM, you have to build up to it. This is how you do it:

Monty Ngan

Co-Founder @ Pearl Talent | Specializing in placing top overseas operators

2w

Tying brand messaging to ongoing conversations keeps engagement natural 🙌

Shaan Arora

Bootstrapped to $7M ARR // Building The Next Generation of Popups

2w

Love this Joshua, cultural content with a real backend purpose

Joel Graber

Founder @ Modern Outbound I ex-BlackRock / JPMorgan

2w

Yup, smart BFCM preparation starts in Q1

Jason Patel

Co-founder @ Open Forge AI | AI agents that help you rank on ChatGPT

2w

Building up volume gradually makes sense from both a sender reputation and engagement standpoint

Tony Steen

Solving high volume email sending with AI | Like Mailchimp + Sendgrid on steroids | Sendx.io

1w

Joshua Chin You're right about big jumps triggering the ISP to get suspicious When it comes to email deliverability issues, especially with high volume, are you satisfied with your ability to see core email metrics across domains, IP addresses, inbox providers, then see the SMTP error codes that are causing the issue and finally control email sending volume/throttling and routing to solve the issues?

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Luke Katz

Co-Founder at Faves

2w

The examples make it simple to see how relevance and timing intersect!

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