We’re proud to share the incredible impact of our second annual Go Red for Redkite campaign which raised an outstanding $560K to support families facing childhood cancer. This achievement was made possible through the generosity of our supplier partners—Bickford's Australia, Carman's Kitchen, Mountain Blue , Tip Top Bakeries and Bega Group Australia —who donated to Redkite from sales on selected products. Their contributions complemented the ongoing support from Coles Brand Bread, which carries a year-round 5c donation to Redkite. Our team members also went above and beyond in their fundraising efforts with $55K raised - doubling last year’s total. Highlights include almost $6K raised by top fundraising store Winmalee in NSW, and Region Q201 in Far North Queensland which raised more than $20K through in-store efforts, a trivia night, and the second annual Cairns Walk for Redkite. A special shout-out to Port Douglas TM Anna, who cut off her braids to raise funds and awareness for the charity. This was a true team effort. Thank you to everyone who contributed—you’ve helped bring hope and support to families when they need it most. Jace Armstrong | Monique Keighery | Anna Croft | Rory McDonald
What an incredible result for Year 2 of the campaign! A huge thank you to Coles Group supplier partners, customers and the amazing Coles team for helping children with cancer and their families across Australia. Our family support services would not be possible without your generosity and care.
Such a great result. Thrilled to be part of my first Go Red for Redkite with Coles. Thanks to everyone involved.
Hi Cole’s group. This is the only way I have contact with you guys. My interview was cancelled day of, and I’m quite baffled. I wasn’t given a reason or any warning.
raised! Fantastic collaborative effort supporting families facing childhood cancer. Well done!
Terrific result for a truly special organisation doing such important work. Congratulations to everyone involved!
Another great cause - heading into Christmas is the perfect time to get involved in a cause and help those more unfortunate. It is astounding how many families are struggling right now.
Such a great result - great work to all involved
What a great result for such an important cause. Well done and thanks to everyone who made this a success across our supplier partners and store teams!
A massive thank you to Coles Group, our supplier partners and the passionate Coles team who brought Go Red for Redkite to life in stores! And to the generous customers who rallied behind families facing childhood cancer by choosing to shop with purpose – thank you! Your support makes all the difference.
What an incredible achievement and such a powerful example of community, compassion, and teamwork in action. Congratulations to everyone involved!❤️