Get started with measuring and optimizing campaign performance

Last updated: 1 week ago

Campaign Manager provides a comprehensive suite of measurement and optimization tools to help you analyze and improve the performance of your ad campaigns. These tools allow you to measure the success of your campaigns, uncover actionable insights, and realign strategies for better results. 

Essential measurement features 

To get started monitoring and optimizing your campaign performance, you can:  

  1. Review the Overview page for your ad account. From this page, you can:  

    • View a clear, high-level summary of your account performance.
    • Review AI-generated recommendations to help improve campaign performance. 

  2. Familiarize yourself with the reporting dashboards and reports in Campaign Manager. 

  3. Set up LinkedIn Conversion Tracking. Conversion tracking helps you to: 

    • Attribute ROI by determining the specific actions users take after interacting with your ads.
    • Gain clarity on which strategies drive the most conversions for refined decision-making.

  4. View recommendations for your ad campaigns. 

    • Recommendations in Campaign Manager are actionable insights generated to help optimize your advertising campaigns. 
    • These suggestions are based on campaign performance data, designed to enhance your return on investment (ROI) and streamline campaign management.

  5. Review your notification settings to stay informed on the campaign performance and actionable insights that matter most to you.

Advanced measurement features 

For businesses with advanced measurement needs, the following features provide deeper insights: 

Feature Description Resources
Measurement Insights Use your Measurement Insights page in Campaign Manager for a full-funnel view of performance and business impact across all campaigns in your ad account, all in one place.  Get started with your Measurement Insights page
Revenue Attribution Report The Revenue Attribution Report connects your ad activities with CRM data, offering insights into how campaigns impact business outcomes.  Revenue Attribution Report in Business Manager
Companies Hub Companies Hub in Campaign Manager can help you better measure how companies are engaging with your brand on LinkedIn and enables Account-Based Marketing (ABM) marketers to prioritize the right target accounts and move them through the funnel.  Companies Hub in Campaign Manager

Explore the Marketing Solutions Help Center to get the most out of your advertising products with answers to common questions and support to guide you.