You can track your ad set performance using both the Overview and Advertise pages in Campaign Manager.
Learn more about the various reporting options and metrics available in Campaign Manager in the following sections.
When you sign in to Campaign Manager, you’ll start on the Overview page. From this page, you can view various sections to help you understand the overall performance of your ad sets on LinkedIn. If you’re new to Campaign Manager, you’ll also see tips to help finish setting up your ad account.
Learn more about the Overview page in Campaign Manager.
From the reporting dashboard, you can easily switch your view between accounts, campaigns, ad sets, and ads from the dashboard’s navigation bar. Make sure you have the correct tab selected when viewing metrics, accessing charts or professional demographics, or exporting a report.
View metrics to measure the performance of your ad set and ads from the reporting dashboard. You can adjust the information shown in the reporting dashboard using various options above the column names.
Adjust the campaigns, ad sets, or ads viewed by using Search or the Filters dropdown menu.
Search helps you find specific campaigns, ad sets, or ads by name or ID.
Filters allow you to view information based on status, ad set objective, ad type, or channel. The filters available vary for the Campaigns, Ad sets, and Ads tab.
Change the metrics viewed by using the Columns dropdown menu.
Select a Breakdown to compare performance for conversions, LinkedIn Audience Network, carousel image cards, device type, or placements.
The Conversions breakdown allows you view how many conversions were received for each conversion added to the ad set.
When you enable the LinkedIn Audience Network, the On/Off Network breakdown allows you to view reporting on ads displayed on LinkedIn versus the ads displayed on an Audience Network publisher.
The Impression Device Type breakdown allows you to view your performance based on what devices people were using when they saw your ads. Keep in mind, some conversion and reach and frequency metrics are currently not available for breakdown by device type.
When you enable the LinkedIn Audience Network, the Placement breakdown allows you to view reporting on ads placed:
Change the Time range of data shown to view past ad set information or to view performance for a specific date range.
To better visualize the performance of your ad sets and ads, you can view charts and professional demographics by selecting the corresponding button below the Ads tab.
Performance Charts allow you to view graphs of your ad set and ad performance data. You can visually compare trends of how your ads perform over time and better understand how your audience engages with your ads.
Professional Demographics allow you to view information about the types of individuals who interacted with your ads.
Conversation Ad Flowcharts allow you to compare how many button clicks were received for each action in your conversation ads.
To view performance metrics or professional demographics in a downloaded CSV file, you can click the Export button.
Download an Ad set performance or Ad performance report to select the columns included in the report or choose from other available CSV reports.
Various metrics are available to measure the performance, engagement, conversions, leads, and more, for your ad sets and ads. Types of metrics include:
Learn more with our free, 45-minute learning course, Reporting and Analytics for LinkedIn Ads.
Campaign Manager offers reporting to help you identify metrics and track activity on ad sets.
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To understand your ad performance, you can download reports on ad set and ad performance, conversions, LinkedIn Audience Network performance, and professional demographics in a CSV file from Campaign Manager. You can download various reports from the ad account, campaign, ad set, and ad level.
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You can download various CSV reports in Campaign Manager to help you understand the efficiency of your ad sets and ads through detailed performance metrics.
The different kinds of CSV reports available to download include:
The report types available to select when exporting will vary depending on the account level you’re viewing. The level also determines whether the rows of the report will contain ad sets or ads, as well as some of the columns included in the report.
Campaign Manager performance metrics help you measure the effectiveness of your ad sets. These metrics can be seen in Campaign Manager when viewing your ad set, and they can be downloaded as performance reports.
Performance metrics include:
Other metrics available for your ad campaign include:
Select engagement metrics as a column view from the reporting dashboard or when exporting a report to see details about how different social actions have added to the performance of the ad set.
Engagement metrics for an ad set include:
Viral metrics are also available if you export an Ad set performance or Ad performance report. Viral metrics result from member accounts sharing a Sponsored Content ad to their own network of connections.