Create document ads for Classic ad sets in Campaign Manager

Last updated: 5 days ago

With document ads, you can promote documents directly in the LinkedIn feed and on the LinkedIn Audience Network. Document ads include a document, headline, introductory text, and a  download button. If you select lead generation as your ad set objective, you’ll need to attach a Lead Gen Form.

Here's a tip

If you'd like to reuse previously created ads or select from your organic LinkedIn Page posts, you can browse from your existing content instead of creating a new ad. 

Step 1: Make sure you have the correct permissions

To create a document ad, you must have super admin, content admin, or Sponsored Content poster access on your ad account's Page and creative manager access or higher on your ad account to create a document ad.

Step 2: Create an ad set 

Before you can create your ads, you must first create an ad set. Your ad set includes settings that help determine who your ads are shown to, where your ads are shown, and how much your ads can spend.  

To create new document ads:  

Step 3: Create a new document ad

To create a new document ad: 

  1. Go to the Ads in this ad set page in Campaign Manager. 

  2. Complete the following fields:  

    • Name this ad (optional) - Only visible in Campaign Manager.   
    • Introductory text - Content will appear above the document preview. 

  3. In the Document section, click the Upload or select button to select an existing document or upload a new document. The Document Library dialog opens. 

    • To find an existing document, you can use the search bar, the Filters dropdown menu to filter by page counts, or the Sort by dropdown menu to sort documents by newest, oldest, or alphabetically.  
    • To upload a new document, click the Upload button, select the document, and click the Add to library button. The Preview and Add dialog opens.
    • In the Filename box, you can rename your document up to a maximum of 255 characters.
    • Click the Select button to choose the document for your ad set.

  4. If you selected lead generation, website visits, or website conversions as your ad set objective, move the slider to select how many pages can be previewed. 

  5. Enter a Headline. By default, the headline is pre-filled with the file name. 

  6. If you selected lead generation as your ad set objective, complete the Form details section. 

    • The lead generation objective has a single default Unlock full document CTA option. 
    • You can select a previously created Lead Gen Form or create a new Lead Gen Form.

  7. If you selected website visits or website conversions as your ad set objective, enter a destination URL and use the dropdown menu to select a Call-to-action button. 

  8. Click the Save ad button in the lower-right corner.  

Important to know

  • You can select and upload up to five documents. 
  • Some documents might be unavailable for selection. This is due to a technical limitation related to any documents uploaded before November 2023 that were used in lead generation, website visits, or website conversions ad sets, and a preview page selection was made. If you’d like to select one of those documents, upload it to the Document Library again. 

When you’re ready, you can launch your new ad set or save changes to an existing ad set. Your ads will be reviewed and, if approved, are displayed based on the settings for your ad set. 

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